In Business Since 2001 We accept Paypal
Home for Writers for Publishers Article Directory Article Search
Article Marketing Secrets
20-Min Article Writing
Author Resource Box
35 Traffic Strategies
Kindle Uploads 101
Fantastic Fiction Decoded

Click Here to
see on Amazon

Site Navigation

Writing Services


+ About Us
+ Blogs
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
Other Sites We Own
Writing Puzzle

Professional Book Marketing

Platt Publishing

Marketing Help

Article Teaser: Launching a new product online is NOT as easy as many writing ebooks on the topic would have you believe. There are many obstacles that you need to overcome to do this effectively. Let's look at a few of them, and two excellent solutions.

Keep reading below...

The Product Launch Secret Weapon - The JV Broker

Copyright (c) 2006-2017

Launching a new product online is NOT as easy as many writing ebooks on the topic would have you believe. There are many obstacles that you need to overcome to do this effectively. Let's look at a few of them, and two excellent solutions.

Assuming that you have a "killer" product that your market has already told you that it wants, your biggest challenge is simply getting the word out. If you are an unknown you need "introductions" to those who can help you. You need someone who already knows the large list owners to contact them on your behalf and convince them to at least take a look at your product.

Top online marketers often receive DOZENS of joint venture proposals per day. Many of these are worded so confusingly that your prospective JV partners stops reading them after the first few words. If you can't explain your product in only a few words and stimulate interest, you don't have much chance of getting your JV proposal read.

My friend, Mike Filsaime, recent relayed that he'd received over 100 joint venture proposals in ONE MONTH! That shows you the competition you may face when rolling out your new product if you hope to get some of the "bigger name" marketers to participate in the promotion.

The problem is that the people with the lists in the tens of thousands, and even hundreds of thousands, simply don't have the time to sift through all of those proposals. Instead, many rely on trusted joint venture brokers to sift through the proposals, evaluate the products, and then recommend which products they should spend their very limited time looking at and consider promoting.

A good joint venture broker will:

1) Confirm that the product is really good, and that it's also appropriate for the lists of his/her contacts.

2) Confirm that the sales page and conversion process for the product has been thoroughly tested.

3) Confirm that all of the right promotional tools are in place
  • eliminating virtually all of the work for potential JV partners.

    4) Confirm that you have a plan flowed out that allows sufficient time to generate the volume of sales that you desire.

    5) Deconflict your product launches with dozens of other that he/she already knows about.

    6) Contact and follow-up with potential joint venture partners several times... often getting a "yes" out of someone who would probably say "no" to the product owner.

    Very busy, large list owners, already flooded with thousands of emails per day, "USE" the JV broker to ease their workload by serving as a preliminary filter. They know that when their trusted joint venture broker comes to them with a product, it's something that they should really look at. If you are an unknown marketer with a new product you probably need a joint venture broker. The problem may be that it's difficult for you to FIND a JV broker because the best ones are often "booked" MONTHS in advance. I am a joint venture broker! I have six friends who are all JV brokers, and 4 of those were trained by the same mentor. Like me, some of them are already working on joint ventures that will happen in February of 2007.

    A joint venture broker can make or break a product launch. Recent, very visible product launches that had joint venture brokers included:

  • Jeff Walker's Product Launch Formula
  • John Reel's Go Try This
  • Mike Filsaime's Butterfly Marketing
  • Sterling Valentine's JV Formula
  • Ken McArthur's Info Products Blueprint ... and practically every other recent major product launch that I know the history of.

    A good joint venture broker has already built critical relationships and already has access to the people that you want to convince to at-least take a look at your product. Since many very busy top marketers with large lists rely upon a few trusted JV brokers, those joint venture brokers do make or break many product launches.

    The simple fact is that since many large list owners are so flooded with joint venture requests, you won't get through to them unless you go through a joint venture broker.

    As already pointed out, the best joint venture brokers are already booked for months in advance. They also will only choose to work with the very best, often "bigger ticket" product launches. They have so many choices that they can only focus on the bigger launches... and the ones that have the greatest obvious chances of succeeding. It makes sense for them to refuse to broker joint ventures that have less chance of succeeding massively.

    An alternative for product owners launching new products is to simply STUDY what others have done to launch very successful products without joint venture brokers. If you can access people who have launched products successfully, pick their brains and find out how they did it, then you should be able to apply their ideas to your situation.

    Tracking down the details on how many successful product launches were done is a lot easier than you think. It's as simple as locating "INTERVIEWS" that have been done with people who had successful product launches. As soon as someone does a successful product launch, numerous people notice and want to interview them to discover how they did it... often to create an information product on that very topic.

    Even better than interviewing the product owners about their successful launches is tapping into a huge library of interviews by product owners, joint venture brokers, and people who worked on many of these product launches. You can learn a lot from the joint venture brokers, copywriters, product duplicators, programmers... and others who played important roles in major product launches.

    A site I'd recommend for accessing this data focuses on "Breaking Into The Internet Marketing Inner Circle." It's at: <>

    The site above is filled with interviews by product owners who've done very successful launches, joint venture brokers, and many of those who've worked on successful product launches. That makes this site one of the most valuable resources that you could possibly tap into if you're even considering a product launch.

    I will close by pointing out that, as a joint venture broker, I have rejected 20 times as many joint ventures as I've agreed to broker. I've also watched numerous failed joint ventures from afar... often talking to the product owners as they struggled to make things work. MOST of the things that they did right, and many things that they did wrong are covered in the interviews inside <> Spending time listening to the interviews inside this site would have saved many product owners thousands of stomach-churning hours, and loads of disappointment. It's a site definitely worth tapping into!

    About The Author: Shop Amazon - Top Gift Ideas
    Willie Crawford has been teaching highly effective internet marketing since late-1996. His innovative methods have helped thousands improve their online businesses. His latest project to prove that it's possible to earn $1 million in 90 days using internet marketing tactics can be tracked at:

    Follow "The Phantom Writers" on Twitter (@phantomwriters)
    to be notified when new articles are made available.

    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.

    Top-Level Category: Business Online Articles

    10 Most Recent Articles Written by Willie Crawford

    How To Have An Endless Stream Of Highly Qualified Free Leads (Part 2)
    Written by: Willie Crawford | Distributed: 2011-07-26 | Word Count: 854 | Page Views: 2480 | Votes: 2 | Rating: 0.00
    In part-1, I mentioned how to publish on Kindle to create free leads. Now here's the rest of the strategy to easily get several books on your topic working for you as lead generators.

    How To Have An Endless Stream Of Highly Qualified Free Leads
    Written by: Willie Crawford | Distributed: 2011-07-24 | Word Count: 675 | Page Views: 2507 | Votes: 5 | Rating: 2.40
    Do you dream of having so many customers that you can be very selective, and can choose only the ideal customers to work with? Well, it's not a dream... for me and many friends who have also discovered "the secret!"

    Follow The Experts Who Do What They Teach
    Written by: Willie Crawford | Distributed: 2010-11-02 | Word Count: 897 | Page Views: 3144 | Votes: 3 | Rating: 0.33
    As I'm sure that you realize, not all online marketing experts are the same. Some are only interested in your money, and they know that the quickest and easiest way to get it is to sell you "the dream." Many so-called experts have never done what they teach. They come online, survey the landscape, and decide that teaching is easier than doing.

    How To Profit From Really Inexpensive Website Traffic
    Written by: Willie Crawford | Distributed: 2010-10-28 | Word Count: 1200 | Page Views: 2662 | Votes: 4 | Rating: 1.50
    All online marketers eventually realize that a steady flow of targeted traffic is the very life's blood of their online business. At that point some decide to focus on generating free traffic via methods such as article marketing and search engine optimization. That's how I generated most of my website traffic for many years.

    How To Earn An Online Living As A Writer
    Written by: Willie Crawford | Distributed: 2010-07-27 | Word Count: 373 | Page Views: 2654 | Votes: 4 | Rating: 1.50
    Since 1996 I've written over 1600 articles. These articles have provided me with a decent living in numerous ways. Here is how I've used the articles that I've written:

    Your Internet Marketing Virtual Vending Machine Route
    Written by: Willie Crawford | Distributed: 2010-04-13 | Word Count: 1456 | Page Views: 2732 | Votes: 1 | Rating: 5.00
    When I'm being introduced at seminars and tele-events, the emcee often points out that I have over 1600 websites. This usually grabs the attention of audience members who have to wonder why I have so many websites, and how I manage them. So, let me enlighten you.

    A False Economy I NO LONGER Practice Do You?
    Written by: Willie Crawford | Distributed: 2010-03-15 | Word Count: 676 | Page Views: 2422 | Votes: 3 | Rating: 0.33
    Many of us go out and buy some of the best software and hardware tools available. We read about some tool that could easily DOUBLE our business, or TRIPLE our productivity, so we wisely purchase it. After the purchase is made, the whole process goes sideways...

    My New Top 10 Free Website Traffic Generation Methods - Part 1
    Written by: Willie Crawford | Distributed: 2010-03-10 | Word Count: 885 | Page Views: 3121 | Votes: 3 | Rating: 2.00
    In 2008, I wrote an ebook that revealed my most effective methods of generating free website traffic. As online conditions and technologies change, I feel it's now time to update that ebook. However, instead of revealing my new top 10 free website traffic generation methods in ebook format, I'm going to do it in a 10-part article series.

    The End Of Dumb Affiliate Marketing
    Written by: Willie Crawford | Distributed: 2010-02-09 | Word Count: 921 | Page Views: 2571 | Votes: 3 | Rating: 1.67
    One of the saddest things that I witness day after day is affiliate marketers who really struggle to make sales. They send out email after email, promotion after promotion, yet often make very few sales. This is not only sad, it's also needless "practice bleeding." Making affiliate sales is easy when you know the secret. It's even very scientific and does have fairly predictable results.

    Are Your Websites Secure Or Is The Back Door Wide Open?
    Written by: Willie Crawford | Distributed: 2010-02-02 | Word Count: 722 | Page Views: 2300
    One of the topics that all of us online business people are aware of but usually don't feel totally on top of is website security. Coming from a background of having spent over 20 years in the U.S. military, and having spent four years as a software tester, I have a greater awareness of the need for continuous vigilance in this area than your average marketer.

    All of Author's Articles on this site:

    Most Recent "Business Online" Articles

    Four Tips For Creating An Effective Authors' Resource Box
    Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 3825 | Votes: 8 | Rating: 2.38
    In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

    Website Traffic Generation: Winning the Love of the Traffic Fairy
    Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 4316 | Votes: 6 | Rating: 1.83
    Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

    What Kind Of Backlinks Are Best At Helping Your Website In Google?
    Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 5470 | Votes: 8 | Rating: 3.63
    I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

    Understanding the Mechanics of Effective Article Marketing and Article Syndication
    Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 2387 | Votes: 3 | Rating: 1.33
    Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

    Top 10 Reasons Why Online Marketers Fail With Article Marketing
    Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 3597 | Votes: 6 | Rating: 2.67
    If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

    Article Marketing Tip: Stop Trying To Sell From Within Your Articles
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 2220 | Votes: 3 | Rating: 0.67
    The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

    The Six Degrees of Internet Marketing
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 4222 | Votes: 6 | Rating: 2.33
    The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

    How To Win More Eyeballs for Your Offers and Websites
    Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 2032 | Votes: 3 | Rating: 0.33
    Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

    How To Increase Your Rates and Earnings As a Freelance Writer
    Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 2262 | Votes: 3 | Rating: 0.33
    Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

    Promoting Your Business With Content:: Defining Your Writing Strategy
    Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 1961 | Votes: 3 | Rating: 2.00
    Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 44734 | Votes: 9 | Rating: 2.11
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 37255 | Votes: 13 | Rating: 2.38
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 28717 | Votes: 25 | Rating: 3.76
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 25940 | Votes: 8 | Rating: 2.13
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Successful Article Marketers Help Readers Solve Problems
    Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 22113 | Votes: 26 | Rating: 3.04
    Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 18009 | Votes: 10 | Rating: 2.30
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    The Importance Of Effective Follow-up
    Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 12428 | Votes: 10 | Rating: 3.20
    Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

    Today's Google Bots and What They Do
    Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 12286 | Votes: 8 | Rating: 3.25
    Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

    Successful Forum JVs and How To Get Them
    Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 8979 | Votes: 11 | Rating: 2.18
    The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

    Changing Your Company Name: The Good, The Bad and The Unnecessary
    Written by: Marcia Yudkin | Distributed: 2009-07-16 | Word Count: 520 | Page Views: 8857 | Votes: 22 | Rating: 1.91
    Wondering whether or not to change your company name? Several reasons for doing this are legitimate. Other reasons should make you stop and reconsider.

    Highest Ranked "Business Online" Articles

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 3711 | Votes: 17 | Rating: 4.18
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 3768 | Votes: 19 | Rating: 4.16
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 4417 | Votes: 40 | Rating: 4.05
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    Secrets of Domain Parking - An Innovative and Easier Way to Make Money
    Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 3791 | Votes: 7 | Rating: 4.00
    Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 3938 | Votes: 13 | Rating: 3.92
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    How To Build A Website That Will Rank Well In The Search Engines?
    Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 6941 | Votes: 9 | Rating: 3.89
    Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

    How to Prosper Beyond Virtual Real Estate
    Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 4449 | Votes: 7 | Rating: 3.86
    We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.

    Why I'm A 'B-Level Marketer!'
    Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 4334 | Votes: 24 | Rating: 3.83
    At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

    The Role of Hunger in Your Business
    Written by: Mark Silver | Distributed: 2009-01-21 | Word Count: 1016 | Page Views: 1872 | Votes: 5 | Rating: 3.80
    Hunger and fear are good for your business. Not abject hunger and despairing panic, mind you. That's too much. But a little touch of hunger and fear is very useful. I know there are many people out there who would prefer that not to be the case. And I'm one of them. I wish inspiration and love were big enough motivators for action. But for us humans who aren't yet enlightened, they don't seem to work so well.

    The Importance Of Creating Resistance In Your Copy
    Written by: Bill Platt | Distributed: 2009-09-10 | Word Count: 2009 | Page Views: 2493 | Votes: 5 | Rating: 3.80
    "Creating Resistance in Your Copy" is an idea that is alien to most online marketers. After all, online marketers want to believe that everyone should buy their products and services, because the more people buying what is being sold, the more money the marketer will inevitably earn.

    Download an eBook today
    Directory Navigation
    Locate By Author

    Locate By Category:
    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Business - Offline
    Business - Online
    Food & Drink
    Health & Wellness
    Home & Garden
    Nature & Pets
    Real Estate
    Self Improvement
    Sports & Recreation
    Travel & Leisure
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons

    You are not required to show the creative commons license notice when you reprint this work.
    Article Publishing Tools
    Print Article
    HTML Source Code
    Text Newsletter Format
    Link Back HTML

    Blog Publishing Tools

    Internal ID: #3881
    Article Statistics
    Word Count: 1121

    Total Views: 3612

    Article Rating: 2.27 of 5
    Votes Cast: 11

    More Articles By Author:

    Article Title Search:

    Widow Search
    Right Blinker

    Last Distribution Date:
    2006-11-09 10:48:00

    All Articles are Copyright © 2001-2017 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2017,