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Copyright Enforcement & Reprint Check Tool: Article Reprints In Google Article Reprints In MSN Article Reprints In Yahoo! Article Reprints In WindSeek Article Reprints In AllTheWeb Article Reprints In AltaVista Article Reprints In Lycos Original Distribution Date: 2008-05-15 12:00:00 Word Count: 669 Times Viewed: 56 Article Rating: 0.00 Votes Cast: 0 Google PageRank: 0 PR Last Checked: 2008-05-15 Author Overall Stats: Times Viewed Overall: 17953 Author Overall Rating: 3.00 Votes Cast Overall: 110 More Articles By This Author: Articles On This Website Make Money Online FREE Getting Started Package Available Would You Like To Own Your Own Article Directory? We Recommend Article Friendly. Save Money on Auto Parts Sign up to sell more than a dozen top-selling products Download the Niche-Browser for FREE! Mobile Phone Review http://thephantomwriters.com/free_content/db/c/loyal-ezine-subscribers.shtml How To Get And Keep More Loyal Ezine Subscribers Copyright © 2008 Willie Crawford When I noticed an automatically generated note from one of my email list hosting accounts at ProfitAutomation warning me that the account was approaching the 200,000 subscriber limit, and that I needed to increase its size, I realized that I finally had all of the subscribers that I really "needed." That account is one of five that I have with ProfitAutomation, and I also have one with Aweber. So, while I still have a goal of building my database to over 1 million subscribers before the end of 2008, subconsciously I have to admit... that's somewhat for "bragging rights." As I studied list building over the years, I eventually realized that a more important question than how to grow your list is "How do you keep loyal subscribers." Growing a large list is fairly simple... depending upon your definition of large. It's as simple as: Having a subscribe box on every page of your website Having a subscribe box somewhere in the backend of each sales processes Giving people a very specific reason for subscribing (telling them what benefit they'll gain from being on your list) Using testimonials from happy subscribers to prove that other already enjoy your ezine Focusing your ezine on a tightly niched topic that your audience has a real interest in There are other things that you can do such as joint ventures, and finding ways to get in front of other publishers' audiences, but it all centers around answering the question of "What's in it for me?" that all of your potential subscribers have. Once you get subscribers though, how do you keep them? My friend Paul Myers, in his ebook, "The Amazing List Machine" taught me that you simply deliver to your subscribers what you promised them when they first joined your list. If your ezine is on affiliate marketing, then your content teaches them affiliate marketing. If your ezine is on website traffic generation then your content teaches them about website traffic generation. If your ezine is on cooking (as one of mine is) then you teach them to cook. Sounds fairly simple doesn't it? If you give your subscribers what you promised them when you enticed them to join your list, they should stay on your list, and read your newsletters, provided their needs don't change. For many ezine publishers, the tougher question becomes "How do I monetize my list without driving off subscribers." After all, isn't that why most of us started a newsletter? Yes, it's fun writing something that people enjoy reading. It's nice getting emails telling you how long they've been a subscriber, and how much of a difference your lessons have made in their lives. However, that won't put food on your table. So, how do you monetize your list? The answer is that you offer them goods and services directly related to the topic of your list. If your list is on cooking, then you offer them cookbooks, and cooking gadgets, and perhaps cooking videos... or live workshops. If you ezine is about list-building then you offer them supplemental courses on list-building. You offer them software that automates the process more. You offer them case-studies that show how others are building large, responsive lists. The whole process is fairly simple when you step back and look at it. You entice subscribers to join your list by promising them exactly what they want (that you can deliver). You keep them by delivering what you promised. Finally, you monetize your list by selling them things that make it easier for them to get what they were looking for when they first joined your list. Take a few minutes now and examine your process. Honestly look for weak points in your system... and then fix them. Then you too will one day realize the you no longer need to focus on growing your list. Then the challenge becomes deepening the relationship that you have with list members, although you should have been focused on that all along too :-) About The Author: Willie Crawford has been running an online business, largely driven by email marketing, since late-1996. He is the author of the popular ebook "How I Boosted My Ezine Sign-Up Rate By 5200 MORE Subscribers Per Month - Virtually Overnight - And You Can Too." Get your copy now at http://TheRealSecrets.com/5200/ BlinkBits Blinklist BlogMarks Co.mments Connotea Delicious Delirious Digg it Fark it Furl This Link A GoGo Magnolia Netvouz Raw Sugar Reddit Scuttle Seed This Shadows Simpy Smarking Spurl This TailRank Wists Feed Me Links Technorati Cosmos YahooMyWeb VOTE ON THIS ARTICLE Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article Tell our authors what you think about their article. Automatically Post This Article To Your Blog by inserting your Email-To-Blog Address, as can be set up in your Blogging software: "Link Back To This Article" Copy-And-Paste Are You Using This Article? We want to know about it. HTML Article Copy-And-Paste <font size=+2>How To Get And Keep More Loyal Ezine Subscribers</font><BR> Copyright © 2008 Willie Crawford<BR><BR><BR> When I noticed an automatically generated note from one of my email list hosting accounts at ProfitAutomation warning me that the account was approaching the 200,000 subscriber limit, and that I needed to increase its size, I realized that I finally had all of the subscribers that I really "needed." That account is one of five that I have with ProfitAutomation, and I also have one with Aweber.<BR><BR> So, while I still have a goal of building my database to over 1 million subscribers before the end of 2008, subconsciously I have to admit... that's somewhat for "bragging rights."<BR><BR> As I studied list building over the years, I eventually realized<BR><BR> that a more important question than how to grow your list is "How do you keep loyal subscribers."<BR><BR> Growing a large list is fairly simple... depending upon your definition of large.<BR><BR> It's as simple as:<BR><BR> <LI>Having a subscribe box on every page of your website</LI><BR> <LI>Having a subscribe box somewhere in the backend of each sales processes</LI><BR> <LI>Giving people a very specific reason for subscribing (telling them what benefit they'll gain from being on your list)</LI><BR> <LI>Using testimonials from happy subscribers to prove that other already enjoy your ezine</LI><BR> <LI>Focusing your ezine on a tightly niched topic that your audience has a real interest in</LI><BR> There are other things that you can do such as joint ventures, and finding ways to get in front of other publishers' audiences, but it all centers around answering the question of "What's in it for me?" that all of your potential subscribers have.<BR><BR> Once you get subscribers though, how do you keep them?<BR><BR> My friend Paul Myers, in his ebook, "The Amazing List Machine" taught me that you simply deliver to your subscribers what you promised them when they first joined your list.<BR><BR> If your ezine is on affiliate marketing, then your content teaches them affiliate marketing.<BR><BR> If your ezine is on website traffic generation then your content teaches them about website traffic generation.<BR><BR> If your ezine is on cooking (as one of mine is) then you teach them to cook.<BR><BR> Sounds fairly simple doesn't it?<BR><BR> If you give your subscribers what you promised them when you enticed them to join your list, they should stay on your list, and read your newsletters, provided their needs don't change.<BR><BR> For many ezine publishers, the tougher question becomes "How do I monetize my list without driving off subscribers." After all, isn't that why most of us started a newsletter?<BR><BR> Yes, it's fun writing something that people enjoy reading. It's nice getting emails telling you how long they've been a subscriber, and how much of a difference your lessons have made in their lives.<BR><BR> However, that won't put food on your table. So, how do you monetize your list?<BR><BR> The answer is that you offer them goods and services directly related to the topic of your list. If your list is on cooking, then you offer them cookbooks, and cooking gadgets, and perhaps cooking videos... or live workshops.<BR><BR> If you ezine is about list-building then you offer them supplemental courses on list-building. You offer them software that automates the process more. You offer them case-studies that show how others are building large, responsive lists.<BR><BR> The whole process is fairly simple when you step back and look at it. You entice subscribers to join your list by promising them exactly what they want (that you can deliver). You keep them by delivering what you promised. Finally, you monetize your list by selling them things that make it easier for them to get what they were looking for when they first joined your list.<BR><BR> Take a few minutes now and examine your process. Honestly look for weak points in your system... and then fix them. Then you too will one day realize the you no longer need to focus on growing your list. Then the challenge becomes deepening the relationship that you have with list members, although you should have been focused on that all along too :-) <BR><BR> <B><I>About The Author:</I></B><BR> <table border=1 cellpadding=4><tr><td><font size=2 face=verdana> <b>Willie Crawford</b> has been running an online business, largely driven by email marketing, since late-1996. He is the author of the popular ebook "How I Boosted My Ezine Sign-Up Rate By 5200 MORE Subscribers Per Month - Virtually Overnight - And You Can Too." Get your copy now at <a href=http://TheRealSecrets.com/5200/ target=_blank>http://TheRealSecrets.com/5200/</a> </font></td></tr></table> <BR><BR><font size=1 face=verdana>Article Source: <a href=http://thePhantomWriters.com/ target=_blank>thePhantomWriters Article Submission Service</a></font><BR><BR> TEXT Article Copy-And-Paste How To Get And Keep More Loyal Ezine Subscribers Copyright © 2008 Willie Crawford When I noticed an automatically generated note from one of my email list hosting accounts at ProfitAutomation warning me that the account was approaching the 200,000 subscriber limit, and that I needed to increase its size, I realized that I finally had all of the subscribers that I really "needed." That account is one of five that I have with ProfitAutomation, and I also have one with Aweber. So, while I still have a goal of building my database to over 1 million subscribers before the end of 2008, subconsciously I have to admit... that's somewhat for "bragging rights." As I studied list building over the years, I eventually realized that a more important question than how to grow your list is "How do you keep loyal subscribers." Growing a large list is fairly simple... depending upon your definition of large. It's as simple as: * Having a subscribe box on every page of your website * Having a subscribe box somewhere in the backend of each sales processes * Giving people a very specific reason for subscribing (telling them what benefit they'll gain from being on your list) * Using testimonials from happy subscribers to prove that other already enjoy your ezine * Focusing your ezine on a tightly niched topic that your audience has a real interest in There are other things that you can do such as joint ventures, and finding ways to get in front of other publishers' audiences, but it all centers around answering the question of "What's in it for me?" that all of your potential subscribers have. Once you get subscribers though, how do you keep them? My friend Paul Myers, in his ebook, "The Amazing List Machine" taught me that you simply deliver to your subscribers what you promised them when they first joined your list. If your ezine is on affiliate marketing, then your content teaches them affiliate marketing. If your ezine is on website traffic generation then your content teaches them about website traffic generation. If your ezine is on cooking (as one of mine is) then you teach them to cook. Sounds fairly simple doesn't it? If you give your subscribers what you promised them when you enticed them to join your list, they should stay on your list, and read your newsletters, provided their needs don't change. For many ezine publishers, the tougher question becomes "How do I monetize my list without driving off subscribers." After all, isn't that why most of us started a newsletter? Yes, it's fun writing something that people enjoy reading. It's nice getting emails telling you how long they've been a subscriber, and how much of a difference your lessons have made in their lives. However, that won't put food on your table. So, how do you monetize your list? The answer is that you offer them goods and services directly related to the topic of your list. If your list is on cooking, then you offer them cookbooks, and cooking gadgets, and perhaps cooking videos... or live workshops. If you ezine is about list-building then you offer them supplemental courses on list-building. You offer them software that automates the process more. You offer them case-studies that show how others are building large, responsive lists. The whole process is fairly simple when you step back and look at it. You entice subscribers to join your list by promising them exactly what they want (that you can deliver). You keep them by delivering what you promised. Finally, you monetize your list by selling them things that make it easier for them to get what they were looking for when they first joined your list. Take a few minutes now and examine your process. Honestly look for weak points in your system... and then fix them. Then you too will one day realize the you no longer need to focus on growing your list. Then the challenge becomes deepening the relationship that you have with list members, although you should have been focused on that all along too :-) ============================================================ Willie Crawford has been running an online business, largely driven by email marketing, since late-1996. He is the author of the popular ebook "How I Boosted My Ezine Sign-Up Rate By 5200 MORE Subscribers Per Month - Virtually Overnight - And You Can Too." Get your copy now at http://TheRealSecrets.com/5200/ ============================================================ Read More Articles From Willie Crawford: http://thePhantomWriters.com/free_content/d/index.shtml#Willie_Crawford Article Description Copy-And-Paste When I noticed an automatically generated note from one of my email list hosting accounts at ProfitAutomation warning me that the account was approaching the 200,000 subscriber limit, and that I needed to increase its size, I realized that I finally had all of the subscribers that I really 'needed.' That account is one of five that I have with ProfitAutomation, and I also have one with Aweber. Article Keywords Copy-And-Paste *** Digital Reprint Rights *** If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. 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