|
Article Directory
|
+ Authors
+ Articles
|
|
|
|
Why I'm NOT 'The King Of Pay Per Clicks'
Copyright (c) 2007-2012 Willie Crawford
Back in the Spring of 2003, I was at Joel Christopher's Master List Builder Workshop. Marlon Sanders was up speaking. We had never formally met, but Marlon had obviously read some of the things that I'd written on using pay per click advertising.
Back then, I was heavily into pay per click advertising, and had even done TWO teleseminars with my friend Marty Foley on the topic. We called the teleseminars "Master The Pay Per Clicks." We recorded the teleseminars and sold those recordings for a long time. I still use the recordings from those teleseminars a few places because much of the information is timeless. Marty and I taught a lot of testing and tracking. What has changed most since then is primarily the rules and policies at the pay per clicks... and which search engines are the most important. We taught solid basics back then, and they still work.
Anyway, as Marlon was doing his presentation, he spotted me in the audience, and used what I did as a simple, proven model of generating a steady flow of traffic to your website and converting it to sales.
Back then, for every $1 that I invested in pay per click traffic, I generated $7 in profit. Not a bad return on investment!
Marlon referred to me as "The King Of Pay Per Clicks" and asked me a few basic questions. I answered them, and Marlon proved his points.
Actually, one of the points that I heard Marlon make that day was "Whatever they're buying, I'm Selling!" The lesson that I learned from Marlon there was, sell the items that your customers are looking for rather than what you'd like to sell them.
In that same presentation, Marlon yelled, "Dead Ducks Don't Quack!" I understood his message there to be, if people aren't buying a product, then stop wasting your time and effort trying to sell it to them. People KNOW what they want.
Just those two statements made that entire weekend worth the 13-hour drive from Florida to San Antonio. I drove because I wanted to use the drive time as time to listen to a course that I had recently purchased. I did listen to the audio tapes in that course all the way to, and from, San Antonio... completely absorbing the course in the process.
I absorbed and later applied what Marlon taught during that fateful presentation. I applied what I learned during that time spent in "Automobile U" ... the 26 hours driving back and forth between San Antonio. Both learning experiences shifted my think in major ways.
Later that year, Ramon Williamson coached me and provided me with a lot of much needed direction. When I mentioned to him that Marlon had dubbed me as "The King Of Pay Per Clicks," he asked if I really wanted to be "pigeon holed" by that title.
Ramon asked me to clarify what "I" wanted to be known for on the Internet marketing landscape. Back then, I decided that I really wanted to be a coach and a mentor. That's what I still get the greatest joy from doing online.
So, while I did leverage the fact that an "Internet marketing icon" had dubbed me "The King Of Pay Per Clicks," I also took Ramon's advice to heart and distanced myself from the label.
Today, as back then, I realize that without traffic to your website, your web business CANNOT be successful. You simply need visitors to a webpage who, upon arriving, take the desired action.
Since the need for website traffic is so CRITICAL, back in 2003 I purchased the domain name "Website Traffic PhD." I had no idea what I was going to do with that domain, but I KNEW that not having enough website traffic was what "pained" most webmasters, and that if I could show them how to get an unlimited stream of website traffic, I had a product that they would trip over themselves to get.
Marty Foley and I did discuss creating a joint product that would be an "encyclopedia" of proven methods of generating website traffic. Perhaps because I still hadn't learned enough back then, I didn't tackle a job that I didn't feel totally qualified for.
I did nothing with that domain, and even allowed the name to expire, but later re-registered it.
Back in December 2002, I first met John Reese at a seminar at Hawks Cay, down in The Florida Keys. That was at the same seminar where I first met Ramon Williamson and Marty Foley. Ramon, Marty and I all gave presentations.
As time progressed, I got to know John better, and he and Ramon attended the very first seminar that I hosted. Ramon spoke, and John totally riveted attendees during conversations held in the back of the room during breaks (and at meals).
John demonstrated his marketing savvy when in March of 2004, he conducted his sell-out, $4500 per seat, seminar on website traffic tactics. John leveraged that seminar into his Traffic Secrets Course, which made him $1 million in under a DAY! John validated for me that REALLY studying traffic generation, and then teaching others how to generate website traffics was an excellent use of my time.
Between 1996 and today (11 years) I have studied just about every website traffic generation tactic imaginable. Over time, I learned which ones worked consistently "for me" (long-term) and which ones required the least expense and effort.
Today, after sifting through what must be over 100 possible traffic generation tactics, I have just a few core tactics that I use and teach. I even have my "Top 10 Best Free Traffic Generation Techniques." Those are THE techniques that worked for me yesterday, and will work for me tomorrow, without my having to struggle staying up with the latest search engine tricks.
I'd rather go fishing, or spend time playing with my grandchild, than spend countless hours chasing after the latest, usually very short-lived, search engine tricks.
This strategy is so powerful, that on one site that I recently setup and promoted using my "Top 10 Free Traffic Generation Techniques" I generated over 1 million visitors in under 60 days. Needless to say, the site is a success, and will earn me a nice income stream for a very long time. I like that model... build a website, plug in free traffic, make minor adjustments, and let the site make you money :-)
In case you missed why I'm no longer "The King Of Pay Per Clicks," it's because it takes too much struggle! I prefer the long-term, very effective traffic generation tactics that I share with friends at: http://x-factortraffic.com/
When something works, why change it. When something isn't working, it's insane NOT to change it. Just that simple observation, properly responded to, will make you an online success. Now, it's time for you to do it!
|
Willie Crawford has been teaching others uncomplicated methods of building successful online businesses since 1996. Today, he does most of his teaching inside an exclusive membership site filled with other experts dedicated to uncovering the truth about how to succeed online. Join Willie and dozens of other "old-timers" at: http://TheInternetMarketingInnerCircle.com
|
Follow "The Phantom Writers" on Twitter
(@phantomwriters)
to be notified when new articles are made available.
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Willie Crawford
How To Have An Endless Stream Of Highly Qualified Free Leads (Part 2)
Written by: Willie Crawford |
Distributed: 2011-07-26 |
Word Count: 854 |
Page Views: 273
In part-1, I mentioned how to publish on Kindle to create
free leads. Now here's the rest of the strategy to easily
get several books on your topic working for you as lead
generators.
How To Have An Endless Stream Of Highly Qualified Free Leads
Written by: Willie Crawford |
Distributed: 2011-07-24 |
Word Count: 675 |
Page Views: 223
| Votes: 3 |
Rating: 4.00
Do you dream of having so many customers that you can be
very selective, and can choose only the ideal customers to
work with? Well, it's not a dream... for me and many
friends who have also discovered "the secret!"
Follow The Experts Who Do What They Teach
Written by: Willie Crawford |
Distributed: 2010-11-02 |
Word Count: 897 |
Page Views: 765
As I'm sure that you realize, not all online marketing
experts are the same. Some are only interested in your
money, and they know that the quickest and easiest way to
get it is to sell you "the dream." Many so-called experts
have never done what they teach. They come online, survey
the landscape, and decide that teaching is easier than
doing.
How To Profit From Really Inexpensive Website Traffic
Written by: Willie Crawford |
Distributed: 2010-10-28 |
Word Count: 1200 |
Page Views: 686
| Votes: 1 |
Rating: 5.00
All online marketers eventually realize that a steady flow
of targeted traffic is the very life's blood of their
online business. At that point some decide to focus on
generating free traffic via methods such as article
marketing and search engine optimization. That's how I
generated most of my website traffic for many years.
How To Earn An Online Living As A Writer
Written by: Willie Crawford |
Distributed: 2010-07-27 |
Word Count: 373 |
Page Views: 816
Since 1996 I've written over 1600 articles. These articles
have provided me with a decent living in numerous ways. Here
is how I've used the articles that I've written:
Your Internet Marketing Virtual Vending Machine Route
Written by: Willie Crawford |
Distributed: 2010-04-13 |
Word Count: 1456 |
Page Views: 769
| Votes: 1 |
Rating: 5.00
When I'm being introduced at seminars and tele-events, the
emcee often points out that I have over 1600 websites. This
usually grabs the attention of audience members who have to
wonder why I have so many websites, and how I manage them.
So, let me enlighten you.
A False Economy I NO LONGER Practice Do You?
Written by: Willie Crawford |
Distributed: 2010-03-15 |
Word Count: 676 |
Page Views: 805
Many of us go out and buy some of the best software and
hardware tools available. We read about some tool that could
easily DOUBLE our business, or TRIPLE our productivity, so
we wisely purchase it. After the purchase is made, the whole
process goes sideways...
My New Top 10 Free Website Traffic Generation Methods - Part 1
Written by: Willie Crawford |
Distributed: 2010-03-10 |
Word Count: 885 |
Page Views: 1130
In 2008, I wrote an ebook that revealed my most effective
methods of generating free website traffic. As online
conditions and technologies change, I feel it's now time to
update that ebook. However, instead of revealing my new top
10 free website traffic generation methods in ebook format,
I'm going to do it in a 10-part article series.
The End Of Dumb Affiliate Marketing
Written by: Willie Crawford |
Distributed: 2010-02-09 |
Word Count: 921 |
Page Views: 813
| Votes: 1 |
Rating: 5.00
One of the saddest things that I witness day after day is
affiliate marketers who really struggle to make sales. They
send out email after email, promotion after promotion, yet
often make very few sales. This is not only sad, it's also
needless "practice bleeding." Making affiliate sales is
easy when you know the secret. It's even very scientific
and does have fairly predictable results.
Are Your Websites Secure Or Is The Back Door Wide Open?
Written by: Willie Crawford |
Distributed: 2010-02-02 |
Word Count: 722 |
Page Views: 684
One of the topics that all of us online business people are
aware of but usually don't feel totally on top of is
website security. Coming from a background of having spent
over 20 years in the U.S. military, and having spent four
years as a software tester, I have a greater awareness of
the need for continuous vigilance in this area than your
average marketer.
All of Author's Articles on this site: Willie Crawford Articles
Most Recent "Business Online" Articles
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2012-01-02 |
Word Count: 989 |
Page Views: 2327
| Votes: 5 |
Rating: 4.00
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.
Work From Home - Make Money Online With EBay Store
Written by: David Miller |
Distributed: 2011-12-12 |
Word Count: 2105 |
Page Views: 154
Find out how to present your items, as well as other key factors
to profit from your eBay Store.
Bring Your Photography To Life With Stunning Video
Written by: Adam Harding |
Distributed: 2011-12-12 |
Word Count: 684 |
Page Views: 192
I want to let you in on my little secret. It is about how I bring
photographs to life by creating professional video slideshows
that look like they cost hundreds of dollars.
Leveraging the Social in Social Media
Written by: Enzo F. Cesario |
Distributed: 2011-09-21 |
Word Count: 907 |
Page Views: 212
| Votes: 1 |
Rating: 1.00
Social media marketing is about the conversation, not the
pitch. Having conversations with people is nice, but the
goal of a brand is ultimately to get people interested in
spending their time or money on the brand, after all. What
does having this conversation accomplish, and just how does
a brand use that conversation to get the critical conversion
from conversation to customers?
Blog Writing - Finding the Right Person
Written by: Enzo F. Cesario |
Distributed: 2011-09-21 |
Word Count: 884 |
Page Views: 370
There are a host of articles and sites covering advice on
how to address various topics, but one area that doesn't
get a lot of attention is what "person" to write the blog
in. Each linguistic person has its own strengths and
weaknesses, depending on the message that needs to be
covered. Ultimately, most will simply write in whatever
person is most natural to them, but there is some merit in
taking a bit of time to think about the implications,
advantages and disadvantages of each.
That First Impression: Title Considerations
Written by: Enzo F. Cesario |
Distributed: 2011-09-19 |
Word Count: 860 |
Page Views: 201
While it certainly isn't as much work as crafting the body
of a superior article, selecting a title for a piece is
definitely an important element of the entire process of
content creation. Here are some thoughts on crafting a
perfect title.
5 Tips For Writing Great Content For Your Blog
Written by: Lee Dobbins |
Distributed: 2011-09-16 |
Word Count: 987 |
Page Views: 209
If you want people to come back to your blog over and over
again, then you need to provide great web content. This may
seem like an impossible task if you aren’t a natural born
writer. Here are 5 tips that will help even the least
experienced writer create blog content that will entice even
first time visitors to become frequent readers.
Understanding Cloud Computing for SMBs
Written by: Audre Hill |
Distributed: 2011-09-16 |
Word Count: 449 |
Page Views: 316
| Votes: 2 |
Rating: 5.00
The buzz about cloud migration, or taking your business to the
cloud, is all over the internet. But the geek speak and sales
hype make understanding the cloud difficult for small and
mid-sized business owners. Read this to clear up your cloud
confusion.
Dynamic Content: Using Analytics to Write Your Blog
Written by: Enzo F. Cesario |
Distributed: 2011-09-16 |
Word Count: 873 |
Page Views: 253
The role of web analytics in setting useful metrics for a
site has been discussed in-depth in any number of places,
but this is far from the only useful function that web
analytic practices can offer. As in any field, a little
thinking outside the box can offer extensive rewards to the
creative researcher. Perhaps most usefully, creative
cultivation of web analytics can help conquer blogger's
block and help a good writer come up with some unique angles
for content they thought they had peaked out on.
Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web
Written by: Enzo F. Cesario |
Distributed: 2011-09-14 |
Word Count: 856 |
Page Views: 202
Social media marketing is the home of successful brand
promotion, and finding the right mix of tools to take
advantage of it has become the defining issue of the modern
brand. Knowing the focus of each of these tools and the best
way to use them is the key to bringing all this power under
control and using it to help promote a brand to its full
potential.
Most Viewed "Business Online" Articles
Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 42403
| Votes: 9 |
Rating: 2.11
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
attract your target audience and then convert the sale.
How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 34673
| Votes: 13 |
Rating: 2.38
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
enough of your site to want to return and possibly tell others
about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 27055
| Votes: 25 |
Rating: 3.76
Does your website show your customers lack of respect? Review the
following checklist to find out.
How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 23604
| Votes: 8 |
Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating
for your site? Can it be used from an online marketing
perspective? Read to discover one Internet Marketer's analysis
of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2008-10-29 |
Word Count: 816 |
Page Views: 18673
| Votes: 23 |
Rating: 3.26
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 14020
| Votes: 9 |
Rating: 2.00
New people are coming online everyday. And many of those people
desire to turn their spare time into spare cash. So begins their
journey.
Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 6338
| Votes: 11 |
Rating: 2.18
The forming of common alliances, also referred to as a joint
venture (JV), happens nearly every day in the business world.
One of the most popular means of linking people up online of so
that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 4217
| Votes: 32 |
Rating: 3.72
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt |
Distributed: 2011-08-25 |
Word Count: 1431 |
Page Views: 4137
| Votes: 22 |
Rating: 2.59
Webmasters struggle everyday with the question of how they should
advertise their website. There are so many advertising venues; it
is hard to know which is the right venue or the right combination
of advertising venues.
A New Home Business
Written by: Angela Recchia |
Distributed: 2006-09-08 |
Word Count: 319 |
Page Views: 4032
| Votes: 7 |
Rating: 2.57
When joining a new affiliate program, many people do not know
where to go next. They join thinking that's all that is needed
without a plan of action. What is needed is promotion of your
program and getting others to join you. If you are motivated and
have the drive and knowledge to get you started. Then you are on
your way.
Highest Ranked "Business Online" Articles
What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2009-11-09 |
Word Count: 439 |
Page Views: 1640
| Votes: 5 |
Rating: 4.80
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.
Making Money with High Paying Adsense Keywords
Written by: Blake Evans |
Distributed: 2008-12-18 |
Word Count: 536 |
Page Views: 1412
| Votes: 5 |
Rating: 4.20
Google was ingenious when they came up with Adsense. Not only do
they get an opportunity to make additional money from their
search engines, but they also allow Internet marketers a chance
to make money in an easier manner. Why is this so? Well, with
traditional affiliate marketing, you must make a sale before you
receive commission. But with Adsense, all you have to do is
create content that will produce ads that readers will click on.
Why Is The Wellness Industry So Popular?
Written by: Michelle Penfold |
Distributed: 2009-03-12 |
Word Count: 407 |
Page Views: 3204
| Votes: 5 |
Rating: 4.20
There is a lot of money to be made in the wellness industry. The
field is large but there are many niche markets within it. The
health supplement industry is one of the most popular niches.
Health supplement juices and products abound. What is the reason
that people are so interested in this niche?
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 2007
| Votes: 17 |
Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 2060
| Votes: 19 |
Rating: 4.16
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 2415
| Votes: 40 |
Rating: 4.05
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu |
Distributed: 2009-02-27 |
Word Count: 484 |
Page Views: 1216
| Votes: 7 |
Rating: 4.00
Using a good domain parking services to monetize expired domain
names seems to be a neglected aspect with a number of domain
names traders. Domain parking is also an unfamiliar concept to
many inexperienced domain name traders. Read this article to
better understand domain parking and how it can be of benefit to
you.
Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu |
Distributed: 2009-07-31 |
Word Count: 549 |
Page Views: 3081
| Votes: 14 |
Rating: 4.00
You can use a number of simple methods and plans to create a
solid income base that earns a monthly ongoing income base.
For many expired domain entrepreneurs (both full-time and
part time), expired domains offer an opportunity to
supplement their current income with money earned out of
dealing with expired domains.
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2012-01-02 |
Word Count: 989 |
Page Views: 2327
| Votes: 5 |
Rating: 4.00
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 1286
| Votes: 13 |
Rating: 3.92
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
|
|
|
Article Reprint Rights
|
This work is
licensed under a
Creative Commons
License
You are not required to show the creative commons license notice when you reprint this work.
|
|
Home
for Writers
for Publishers
Article Directory
Article Search
Contact
Get RSS Feed
