Online Branding - the Basics

Leveraging the Social in Social Media
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 907 | Page Views: 207 | Votes: 1 | Rating: 1.00
Social media marketing is about the conversation, not the pitch. Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers?

Blog Writing - Finding the Right Person
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 884 | Page Views: 355
There are a host of articles and sites covering advice on how to address various topics, but one area that doesn't get a lot of attention is what "person" to write the blog in. Each linguistic person has its own strengths and weaknesses, depending on the message that needs to be covered. Ultimately, most will simply write in whatever person is most natural to them, but there is some merit in taking a bit of time to think about the implications, advantages and disadvantages of each.

That First Impression: Title Considerations
Written by: Enzo F. Cesario | Distributed: 2011-09-19 | Word Count: 860 | Page Views: 196
While it certainly isn't as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. Here are some thoughts on crafting a perfect title.

Dynamic Content: Using Analytics to Write Your Blog
Written by: Enzo F. Cesario | Distributed: 2011-09-16 | Word Count: 873 | Page Views: 249
The role of web analytics in setting useful metrics for a site has been discussed in-depth in any number of places, but this is far from the only useful function that web analytic practices can offer. As in any field, a little thinking outside the box can offer extensive rewards to the creative researcher. Perhaps most usefully, creative cultivation of web analytics can help conquer blogger's block and help a good writer come up with some unique angles for content they thought they had peaked out on.

Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web
Written by: Enzo F. Cesario | Distributed: 2011-09-14 | Word Count: 856 | Page Views: 196
Social media marketing is the home of successful brand promotion, and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. Knowing the focus of each of these tools and the best way to use them is the key to bringing all this power under control and using it to help promote a brand to its full potential.

Trans-tangental: The Value of Off-topic Blogging Posts
Written by: Enzo F. Cesario | Distributed: 2011-09-12 | Word Count: 863 | Page Views: 210
Brand-oriented blogs by necessity have to focus on a particular topic. People are coming to the blog because of the brand, and they want content related to the brand in most cases. However, there are many very good reasons to go into off-topic posting as well. The trick is to balance the needs of on-topic commentary with the occasional bit of off-the-wall entertainment that brings some lively discussion with it.

Press Preferences - Blogging Software Explained
Written by: Enzo F. Cesario | Distributed: 2011-09-08 | Word Count: 881 | Page Views: 172
Understanding a few of the more common blog creation software programs can help any blogger make an informed choice about their particular needs and get their message out in the most efficient way. Here are a few of them.

Blog Writing - Ghostwriting Dos and Don'ts
Written by: Enzo F. Cesario | Distributed: 2011-09-06 | Word Count: 879 | Page Views: 178
There are still some misconceptions about ghostwriting that pop up from time to time. To that end, it can be helpful to clarify the nature of ghostwriting and how it relates to creating a high-quality blog, particularly through examples of some of the best and worst practices that can pop up when employing a ghostwriter.

Beyond Expectations - Getting the Most out of Like and Share
Written by: Enzo F. Cesario | Distributed: 2011-09-02 | Word Count: 860 | Page Views: 179
What started as socialization programs only slightly more complex than the average e-mail client has grown into one of the newest and most promising marketing niches in the entire world. Taking advantage of this means familiarizing oneself with a few surprisingly simple concepts that have unusually far-reaching implications. In particular, marketers are finding that the "Like" and "Share" features on Facebook have become the newest and best tool in the online marketing arsenal.

Four Types of Blogs and How To Use Them
Written by: Enzo F. Cesario | Distributed: 2011-08-31 | Word Count: 930 | Page Views: 182
Blogging clearly has arrived and is here to stay, according to the buzzword-slinging set. It's the “next big thing” or the “wave of the future” - even a “revolution.” Still, most of the people commenting on the blogging trend aren't sure exactly what it is, how it works or even what the different kinds of blogs are. Here are a handful of blogging types and what sets them apart from the others.

All of Author's Articles on this site: Enzo F. Cesario Articles

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2012-01-02 | Word Count: 989 | Page Views: 2316 | Votes: 5 | Rating: 4.00
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

Work From Home - Make Money Online With EBay Store
Written by: David Miller | Distributed: 2011-12-12 | Word Count: 2105 | Page Views: 149
Find out how to present your items, as well as other key factors to profit from your eBay Store.

Bring Your Photography To Life With Stunning Video
Written by: Adam Harding | Distributed: 2011-12-12 | Word Count: 684 | Page Views: 187
I want to let you in on my little secret. It is about how I bring photographs to life by creating professional video slideshows that look like they cost hundreds of dollars.

Leveraging the Social in Social Media
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 907 | Page Views: 207 | Votes: 1 | Rating: 1.00
Social media marketing is about the conversation, not the pitch. Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers?

Blog Writing - Finding the Right Person
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 884 | Page Views: 355
There are a host of articles and sites covering advice on how to address various topics, but one area that doesn't get a lot of attention is what "person" to write the blog in. Each linguistic person has its own strengths and weaknesses, depending on the message that needs to be covered. Ultimately, most will simply write in whatever person is most natural to them, but there is some merit in taking a bit of time to think about the implications, advantages and disadvantages of each.

That First Impression: Title Considerations
Written by: Enzo F. Cesario | Distributed: 2011-09-19 | Word Count: 860 | Page Views: 196
While it certainly isn't as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. Here are some thoughts on crafting a perfect title.

5 Tips For Writing Great Content For Your Blog
Written by: Lee Dobbins | Distributed: 2011-09-16 | Word Count: 987 | Page Views: 201
If you want people to come back to your blog over and over again, then you need to provide great web content. This may seem like an impossible task if you aren’t a natural born writer. Here are 5 tips that will help even the least experienced writer create blog content that will entice even first time visitors to become frequent readers.

Understanding Cloud Computing for SMBs
Written by: Audre Hill | Distributed: 2011-09-16 | Word Count: 449 | Page Views: 306 | Votes: 2 | Rating: 5.00
The buzz about cloud migration, or taking your business to the cloud, is all over the internet. But the geek speak and sales hype make understanding the cloud difficult for small and mid-sized business owners. Read this to clear up your cloud confusion.

Dynamic Content: Using Analytics to Write Your Blog
Written by: Enzo F. Cesario | Distributed: 2011-09-16 | Word Count: 873 | Page Views: 249
The role of web analytics in setting useful metrics for a site has been discussed in-depth in any number of places, but this is far from the only useful function that web analytic practices can offer. As in any field, a little thinking outside the box can offer extensive rewards to the creative researcher. Perhaps most usefully, creative cultivation of web analytics can help conquer blogger's block and help a good writer come up with some unique angles for content they thought they had peaked out on.

Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web
Written by: Enzo F. Cesario | Distributed: 2011-09-14 | Word Count: 856 | Page Views: 196
Social media marketing is the home of successful brand promotion, and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. Knowing the focus of each of these tools and the best way to use them is the key to bringing all this power under control and using it to help promote a brand to its full potential.

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 42391 | Votes: 9 | Rating: 2.11
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 34668 | Votes: 13 | Rating: 2.38
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 27047 | Votes: 25 | Rating: 3.76
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 23599 | Votes: 8 | Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2008-10-29 | Word Count: 816 | Page Views: 18666 | Votes: 23 | Rating: 3.26
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 13993 | Votes: 9 | Rating: 2.00
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

Successful Forum JVs and How To Get Them
Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 6319 | Votes: 11 | Rating: 2.18
The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 4210 | Votes: 32 | Rating: 3.72
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt | Distributed: 2011-08-25 | Word Count: 1431 | Page Views: 4130 | Votes: 22 | Rating: 2.59
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

A New Home Business
Written by: Angela Recchia | Distributed: 2006-09-08 | Word Count: 319 | Page Views: 4026 | Votes: 7 | Rating: 2.57
When joining a new affiliate program, many people do not know where to go next. They join thinking that's all that is needed without a plan of action. What is needed is promotion of your program and getting others to join you. If you are motivated and have the drive and knowledge to get you started. Then you are on your way.

What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2009-11-09 | Word Count: 439 | Page Views: 1633 | Votes: 5 | Rating: 4.80
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

Making Money with High Paying Adsense Keywords
Written by: Blake Evans | Distributed: 2008-12-18 | Word Count: 536 | Page Views: 1404 | Votes: 5 | Rating: 4.20
Google was ingenious when they came up with Adsense. Not only do they get an opportunity to make additional money from their search engines, but they also allow Internet marketers a chance to make money in an easier manner. Why is this so? Well, with traditional affiliate marketing, you must make a sale before you receive commission. But with Adsense, all you have to do is create content that will produce ads that readers will click on.

Why Is The Wellness Industry So Popular?
Written by: Michelle Penfold | Distributed: 2009-03-12 | Word Count: 407 | Page Views: 3176 | Votes: 5 | Rating: 4.20
There is a lot of money to be made in the wellness industry. The field is large but there are many niche markets within it. The health supplement industry is one of the most popular niches. Health supplement juices and products abound. What is the reason that people are so interested in this niche?

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 1997 | Votes: 17 | Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 2052 | Votes: 19 | Rating: 4.16
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 2393 | Votes: 40 | Rating: 4.05
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 1211 | Votes: 7 | Rating: 4.00
Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 3072 | Votes: 14 | Rating: 4.00
You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2012-01-02 | Word Count: 989 | Page Views: 2316 | Votes: 5 | Rating: 4.00
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 1278 | Votes: 13 | Rating: 3.92
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees