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Use Article Marketing To Add Value To Your Product
Copyright (c) 2009-2021 Enzo F. Cesario
Article Marketing is a form of advertising that can definitely add value to your product or service. By using articles written about your industry, you can establish yourself as an expert in your field and a trusted resource for your product or service. Article marketing can be equally effective in newspapers and magazines, although these traditional media lack some of the obvious advantages of new media.
People generally prefer to do business with someone they know and trust and article marketing gives you the opportunity to make yourself familiar to your target audience. Your articles should contain information of a general nature about the industry you are involved in, and should offer something useful and interesting to your readers. You will then have positively affected your target audience, and this, in turn, will have added value to your product.
Articles can be written by you or outsourced to a professional copywriter or ghostwriter. There are several good websites where you can connect with potential writers. You must use good grammar and spelling to establish yourself as a credible expert. The tone should be conversational, using simple but descriptive language and limiting technical terms. If technical jargon is required, always include an explanation of the term.
It is important to remember that your articles should be an informative and interesting read; they are not for directly promoting your product. Most publishing sites do not allow blatant sales letters to be published as articles, and you will only be damaging your reputation by distributing an article that is nothing but hard-sell copy.
Newspapers and magazines always need fresh copy, so submitting your articles to them may result in getting published. To have your articles published online, submit them to an online article directory. These directories allow you to put personal and contact information in a "Resource Box", and it is here that you directly advertise your business. The resource box is an important tool to encourage readers to click through to your site and then, hopefully, place an order.
Articles for online use will differ slightly from those intended for hard copy. In order for your articles to be picked up by Internet Search Engines, they need to incorporate search engine optimization ( SEO). This involves the use of common keywords or phrases that people would use to search for your topic on the Internet.
Keywords should be used throughout your writing so that the search engines can associate your article with the right search results. This is the single best way for interested people to find you online. The use of keywords should never be overdone, but there are a few critical places they should appear in every article.
1. Titles
Your title is very important; it's what the search engines list in their search results and if readers find your title interesting or informative, they'll click on it. And that's your goal. Obviously, your title should be what your article is about. Don't try to use all your keywords in the title. As always, keep it simple and get to the point; too many words in the title might confuse the search engines as well as readers.
2. Tags
Metatags are HTML codes that are put into your web page (in the header or body) and are used by search engines to find and describe your page. People viewing your page do not see them.
3. In the Article
Use your keywords in your article. You should also use semantically related words. For example, if your keyword is knitting, you should use words like, knitting needle, knit, knitting gear, how to knit and knitting pattern in your article. Using this strategy instead of just repeating your keyword over and over again will get you better results with search engines.
Just make sure that you don't over-use the keywords or make your articles artificial or hard to read. The best approach is to write naturally. A reader wants a quality article on a specific topic, not a bunch of keywords strung together.
4. In the Resource Box
Your Resource Box is a great place to use keywords. Just remember to use different ones every once in a while. This will help search engines figure out what your site is about. You can use the semantically related keyword strategy here as well, especially if you hyperlink the words.
Overall, you should develop about 20-30 keywords or key phrases, use a variety of them in your articles and update them regularly. Your keywords will evolve as your business evolves.
Another way to expose your articles to a global audience online is through blogging. You can upload articles to your blog, to give your readers interesting, useful information that can help them solve a problem or improve their lifestyle. Blogs are a great way of keeping in touch with customers and contacts, and continuing to add value to your product. Again, these blog articles must not be sales letters; they need to be interesting and informative. Blogs tend to be a more personal means of communicating with your readers, and this also helps to develop trust and respect for both you and your product.
If you follow these guidelines for article marketing to promote your online business, you will see your customers and your sales increase.
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/
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Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Enzo F. Cesario
Leveraging the Social in Social Media
Written by: Enzo F. Cesario |
Distributed: 2011-09-21 |
Word Count: 907 |
Page Views: 4760
| Votes: 7 |
Rating: 1.14
Social media marketing is about the conversation, not the
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Written by: Enzo F. Cesario |
Distributed: 2011-09-21 |
Word Count: 884 |
Page Views: 5213
| Votes: 5 |
Rating: 0.80
There are a host of articles and sites covering advice on
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That First Impression: Title Considerations
Written by: Enzo F. Cesario |
Distributed: 2011-09-19 |
Word Count: 860 |
Page Views: 4610
| Votes: 5 |
Rating: 0.60
While it certainly isn't as much work as crafting the body
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Dynamic Content: Using Analytics to Write Your Blog
Written by: Enzo F. Cesario |
Distributed: 2011-09-16 |
Word Count: 873 |
Page Views: 4692
| Votes: 5 |
Rating: 0.60
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Distributed: 2011-09-14 |
Word Count: 856 |
Page Views: 4393
| Votes: 5 |
Rating: 0.60
Social media marketing is the home of successful brand
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Written by: Enzo F. Cesario |
Distributed: 2011-09-12 |
Word Count: 863 |
Page Views: 4870
| Votes: 6 |
Rating: 0.33
Brand-oriented blogs by necessity have to focus on a
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Written by: Enzo F. Cesario |
Distributed: 2011-09-08 |
Word Count: 881 |
Page Views: 3861
| Votes: 5 |
Rating: 0.40
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Blog Writing - Ghostwriting Dos and Don'ts
Written by: Enzo F. Cesario |
Distributed: 2011-09-06 |
Word Count: 879 |
Page Views: 4611
| Votes: 6 |
Rating: 0.83
There are still some misconceptions about ghostwriting that
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Beyond Expectations - Getting the Most out of Like and Share
Written by: Enzo F. Cesario |
Distributed: 2011-09-02 |
Word Count: 860 |
Page Views: 4418
| Votes: 4 |
Rating: 0.25
What started as socialization programs only slightly more
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Four Types of Blogs and How To Use Them
Written by: Enzo F. Cesario |
Distributed: 2011-08-31 |
Word Count: 930 |
Page Views: 629
Blogging clearly has arrived and is here to stay, according to
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Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 6403
| Votes: 11 |
Rating: 2.27
In article marketing, there are many factors that will
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Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 7150
| Votes: 8 |
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Word Count: 439 |
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Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 5067
| Votes: 5 |
Rating: 1.00
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Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 6177
| Votes: 8 |
Rating: 2.00
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Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 4383
| Votes: 5 |
Rating: 0.60
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Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 6824
| Votes: 9 |
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Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 4442
| Votes: 5 |
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Word Count: 1191 |
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| Votes: 5 |
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Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 4166
| Votes: 5 |
Rating: 1.40
Many people suggest that you should write articles on the
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Word Count: 708 |
Page Views: 45938
| Votes: 11 |
Rating: 1.82
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Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 38228
| Votes: 15 |
Rating: 2.07
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Word Count: 472 |
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Word Count: 1545 |
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Word Count: 816 |
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Word Count: 1407 |
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Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 4806
| Votes: 21 |
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With the rapid expansion of the digital economy, the web site is
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Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 4805
| Votes: 19 |
Rating: 3.74
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Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 5702
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
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Word Count: 472 |
Page Views: 29684
| Votes: 27 |
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Does your website show your customers lack of respect? Review the
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Word Count: 1407 |
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Word Count: 593 |
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Word Count: 354 |
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Distributed: 2006-10-25 |
Word Count: 646 |
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| Votes: 16 |
Rating: 3.38
I know you hear all of the squabble about links being the number
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all of my links are from related sites, Why is my site not in the
top 10?
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