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The Art Of Shameless Self-Promotion
Copyright (c) 2006-2023 Willie Crawford
When it comes to really growing your online business without having a multi-million dollar budget, free publicity is essential. If you can master "the art of shameless self-promotion" you can literally get millions of dollars worth of free publicity.
While I call it "the art of shameless self-promotion," that in no way implies that you do anything dishonest or unethical. It just means that you actively seek opportunities to promote yourself – ideally for free.
I've been online since late-1996, and a major part of my massive success is directly due to me actively seeking and taking advantage of free publicity. Let's look briefly at some of the things I do, that you can also easily do.
1) Seek interviews on radio, and in magazines, ezines, and newspapers. I haven't personally done television yet although I do have a cooking show coming out shortly.
This generally means writing press releases and pushing those out to the media so that they know what your expertise is. Add a "media" page to your website where you offer a downloadable bio, and tell the media how to easily contact you.
If you're uncomfortable with writing press releases, here's an inexpensive membership site that not only steps you through the process of writing press releases but also steps you through the process of doing most of the other things that I'll mention here: http://NewbiesStartHere.com The last press release that I wrote (in under 5 minutes), and then submitted through PRWeb.com, was created using the Press Release Generator on this site!
Comb the Internet looking for radio shows and websites that feature experts in your niche. Contact the people who select guest for these shows, or to feature on these websites, and point out to them why you'd make the perfect guest. Read some of the interviews on the sites first, or listen to recordings of the shows, so that you confirm that they are a match for you, and that you are a match for them.
This is one of the secrets as to how I've done well over 100 media interview over the past few years.
2) Seek to be featured in ebooks and ezines as an expert. People writing ebooks, or regularly publishing ezines on topics for which you are a subject matter expert, need you! They need to interview you and share your expertise with their audience. Your job is to be visible enough that they find you. That often means having a website that ranks high for your primary keywords, and that showcases your expertise. Do this and you'll soon be getting more request for interviews than you care to do.
Do as many of these interviews as practical. They all promote you, and provide "signposts" pointing to your site.
3) Write articles on your area of expertise and submit them to article directories and appropriate ezines. This is an excellent way to get your name out into cyberspace as an expert on a given topic. A great article PROVES your expertise. Having someone publish your article serves as an indirect endorsement and is usually MUCH more effective than running a paid ad in the same ezine. The publisher is hinting to his or her readers that they consider you someone worth listening too... and that's why they gave you some of the limited space in their publication.
4) Write a physical book. If you can write ezine articles, you can compile a few of them that are related, expand upon them, and you have the makings of an ebook or a physical book. Have as few or as many copies as you want printed up. Just having a physical book instantly adds to your credibility, and elevates you above your contemporaries/competitors who haven't written a physical book.
Think of that physical book as a glorified business card. People tend to throw away or ignore business cards. It's harder to ignore a book sitting on the corner of their desk. In the "about the author" section include information on your projects, and how to best contact you. Also offer some type of free downloadable gift to drive them to your website where you can add them to your mailing list.
I have an inspirational biography that I wrote and use just for that purpose. It tells of how a poor farm kid, who spent most of his youth on welfare, eventually rose to become one of the Internet's "superstars." It tells of how I made the decision to do this, made a plan, and then made it happen. More importantly, that book, available at http://GitOffThePorch.com (or at http://Amazon.com) tells the reader what pet projects I'm involved in, and how to contact me if they need my products or services.
I have this book printed up by my print-on-demand publisher in small batches so that I CAN change the "about the author" section to target whatever project I want to focus attention on at the time. While I think it is a great book, and so does every reader who has provided me with feedback, it's a great example of effective shameless self-promotion.
5) Seek positions of authority. An example of how I did this is that I volunteered to be a moderator at one of Internet marketing's busiest forums. By becoming an authority figure at the forum, I gained instant credibility.
6) Leverage the "success by association" principle. An excellent way to gain credibility is to be seen, and photographed, with people considered experts and admired by others. This is why I teach subscribers and clients to always take a digital camera to seminars and workshops that they attend. Just by taking photos with famous people, and then posting those photos on their websites or blogs, those who listen to my advice often elevate themselves in the eyes of their audience. People see you hanging out with (or hugging) someone famous, and they subconsciously put you into the same category as that celebrity.
In addition to taking a still camera to seminars, take a video camera or portable MP3 player, and look for opportunities to interview celebrities and up-and-coming marketers. Use these recordings as unique bonuses in your product packages. The speakers and other marketers will often agree to do these interviews because they know that when you spread these recordings, you are also promoting them.
These are just a few of dozens of ways that I've used shameless self-promotion to grow my business to a point that it's virtually unstoppable. To discover even more ways that I use shameless self-promotion, drop by my blog and join the thread discussing this very topic. That thread is at: http://TheMostTrustedGuyOnTheInternet.com/blog/
I'll share a few more techniques on my blog that I couldn't fit in here, without making this article too long.
More importantly than discussing these techniques though - just get out an apply a few of them! They've been proven to work.
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Willie Crawford has been teaching Internet marketing for over 9 years. Take advantage of his uncanny insights and unusual candor by subscribing to his free, information- packed newsletter. Also visit his top-rated blog. Do both at: http://WillieCrawford.com/blog/
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Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Willie Crawford
How To Have An Endless Stream Of Highly Qualified Free Leads (Part 2)
Written by: Willie Crawford |
Distributed: 2011-07-26 |
Word Count: 854 |
Page Views: 5272
| Votes: 3 |
Rating: 0.33
In part-1, I mentioned how to publish on Kindle to create
free leads. Now here's the rest of the strategy to easily
get several books on your topic working for you as lead
generators.
How To Have An Endless Stream Of Highly Qualified Free Leads
Written by: Willie Crawford |
Distributed: 2011-07-24 |
Word Count: 675 |
Page Views: 5234
| Votes: 7 |
Rating: 1.86
Do you dream of having so many customers that you can be
very selective, and can choose only the ideal customers to
work with? Well, it's not a dream... for me and many
friends who have also discovered "the secret!"
Follow The Experts Who Do What They Teach
Written by: Willie Crawford |
Distributed: 2010-11-02 |
Word Count: 897 |
Page Views: 5539
| Votes: 5 |
Rating: 0.40
As I'm sure that you realize, not all online marketing
experts are the same. Some are only interested in your
money, and they know that the quickest and easiest way to
get it is to sell you "the dream." Many so-called experts
have never done what they teach. They come online, survey
the landscape, and decide that teaching is easier than
doing.
How To Profit From Really Inexpensive Website Traffic
Written by: Willie Crawford |
Distributed: 2010-10-28 |
Word Count: 1200 |
Page Views: 5033
| Votes: 6 |
Rating: 1.17
All online marketers eventually realize that a steady flow
of targeted traffic is the very life's blood of their
online business. At that point some decide to focus on
generating free traffic via methods such as article
marketing and search engine optimization. That's how I
generated most of my website traffic for many years.
How To Earn An Online Living As A Writer
Written by: Willie Crawford |
Distributed: 2010-07-27 |
Word Count: 373 |
Page Views: 5033
| Votes: 6 |
Rating: 1.17
Since 1996 I've written over 1600 articles. These articles
have provided me with a decent living in numerous ways. Here
is how I've used the articles that I've written:
Your Internet Marketing Virtual Vending Machine Route
Written by: Willie Crawford |
Distributed: 2010-04-13 |
Word Count: 1456 |
Page Views: 5202
| Votes: 4 |
Rating: 2.75
When I'm being introduced at seminars and tele-events, the
emcee often points out that I have over 1600 websites. This
usually grabs the attention of audience members who have to
wonder why I have so many websites, and how I manage them.
So, let me enlighten you.
A False Economy I NO LONGER Practice Do You?
Written by: Willie Crawford |
Distributed: 2010-03-15 |
Word Count: 676 |
Page Views: 4971
| Votes: 5 |
Rating: 0.40
Many of us go out and buy some of the best software and
hardware tools available. We read about some tool that could
easily DOUBLE our business, or TRIPLE our productivity, so
we wisely purchase it. After the purchase is made, the whole
process goes sideways...
My New Top 10 Free Website Traffic Generation Methods - Part 1
Written by: Willie Crawford |
Distributed: 2010-03-10 |
Word Count: 885 |
Page Views: 5612
| Votes: 5 |
Rating: 1.20
In 2008, I wrote an ebook that revealed my most effective
methods of generating free website traffic. As online
conditions and technologies change, I feel it's now time to
update that ebook. However, instead of revealing my new top
10 free website traffic generation methods in ebook format,
I'm going to do it in a 10-part article series.
The End Of Dumb Affiliate Marketing
Written by: Willie Crawford |
Distributed: 2010-02-09 |
Word Count: 921 |
Page Views: 5077
| Votes: 5 |
Rating: 1.20
One of the saddest things that I witness day after day is
affiliate marketers who really struggle to make sales. They
send out email after email, promotion after promotion, yet
often make very few sales. This is not only sad, it's also
needless "practice bleeding." Making affiliate sales is
easy when you know the secret. It's even very scientific
and does have fairly predictable results.
Are Your Websites Secure Or Is The Back Door Wide Open?
Written by: Willie Crawford |
Distributed: 2010-02-02 |
Word Count: 722 |
Page Views: 4592
| Votes: 2 |
Rating: 0.50
One of the topics that all of us online business people are
aware of but usually don't feel totally on top of is
website security. Coming from a background of having spent
over 20 years in the U.S. military, and having spent four
years as a software tester, I have a greater awareness of
the need for continuous vigilance in this area than your
average marketer.
All of Author's Articles on this site: Willie Crawford Articles
Most Recent "Business Online" Articles
Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8030
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 8913
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.
What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 9971
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.
Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6552
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7817
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6003
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8426
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...
How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing |
Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 5916
| Votes: 11 |
Rating: 1.45
Most people using search engines on the Internet are looking
for answers to questions and solutions to problems. If you
can give people what the answers they want, you will be able
to position your business as one worth hiring today or
tomorrow.
How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 5939
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
what freelance writers should do to ensure that employers
will pay them well for their services.
Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 5644
| Votes: 11 |
Rating: 2.00
Many people suggest that you should write articles on the
basis of the benefits that people will get from reading your
articles. I'd like to suggest that there is a better
reason, and that is to write your articles on the basis of
what problem people will be able to solve, as a result of
reading your articles.
Most Viewed "Business Online" Articles
Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 46568
| Votes: 17 |
Rating: 2.06
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
attract your target audience and then convert the sale.
How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 38866
| Votes: 21 |
Rating: 2.19
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
enough of your site to want to return and possibly tell others
about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30348
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 28354
| Votes: 10 |
Rating: 1.70
Is social bookmark traffic useless? Is it even worth cultivating
for your site? Can it be used from an online marketing
perspective? Read to discover one Internet Marketer's analysis
of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26036
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 19433
| Votes: 18 |
Rating: 2.11
New people are coming online everyday. And many of those people
desire to turn their spare time into spare cash. So begins their
journey.
The Importance Of Effective Follow-up
Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 14369
| Votes: 22 |
Rating: 2.55
Marketing experts say that following up with clients is crucial
to successful selling because most prospects do not buy the first
time, according to Aweber, a leading autoresponder company.
People must encounter a marketing message multiple times before
making a purchasing decision.
Today's Google Bots and What They Do
Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 14066
| Votes: 16 |
Rating: 2.63
Google currently indexes over 8 billion web pages. However,
before these pages were placed in the index, they were each
crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to
reveal some of the most important Google spiders, their function,
and how they affect you as a web master. We'll start with the
well-known GoogleBot.
Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik |
Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 11941
| Votes: 15 |
Rating: 0.93
Have you ever registered or attempted to register for an event
and spent half an hour trying to figure out what you needed to
do? Or have you used an online registration form that lost your
data or was so complicated that it seemed like more work than
faxing the form?
Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 11700
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
venture (JV), happens nearly every day in the business world.
One of the most popular means of linking people up online of so
that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.
Highest Ranked "Business Online" Articles
Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5471
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5865
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6692
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
15 fixes for a failing website
Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3447
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 5905
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5455
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2610
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7298
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2608
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30348
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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Word Count: 1150
Total Views: 4109
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