Razor Blades And The Marketing Slippery Slide

Work Less - Make More
Written by: Scott Bywater | Distributed: 2011-03-04 | Word Count: 413 | Page Views: 744
Sometimes it's nice to look back and see how far we have come. Because your growth can sometimes be a bit like watching grass grow.

Achieve Your Goals With This Mind Trick
Written by: Scott Bywater | Distributed: 2011-03-03 | Word Count: 332 | Page Views: 754 | Votes: 1 | Rating: 4.00
Zig Ziglar had a quote which read: "An optimist is someone who goes after Moby Dick in a rowboat and takes the tartar source with him." And I wanted to take a moment to expand on that quote today, because metaphorically "Moby Dick" is the big dreams we are chasing. But how many of us really believe we will create them?

Motivation Theory
Written by: Scott Bywater | Distributed: 2011-03-02 | Word Count: 277 | Page Views: 679 | Votes: 1 | Rating: 5.00
Here's another Zig Ziglar quote I came across the other day: "People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily." Nice quote. And it really pulls on the fact that consistency is the key - that nothing just happens and lasts forever...

Success Leaves Clues
Written by: Scott Bywater | Distributed: 2011-03-01 | Word Count: 334 | Page Views: 785 | Votes: 1 | Rating: 3.00
Sometimes you can learn a lot from just watching what others are doing. After all, success leaves clues, right?

Success in Business is Easier – if You Can Live Without This
Written by: Scott Bywater | Distributed: 2010-10-08 | Word Count: 441 | Page Views: 827 | Votes: 1 | Rating: 0.00
It's no secret that acknowledgement is something we crave more than anything else. In fact, I've heard that acknowledgement is sometimes more important than money when it comes to running a team.

Direct Mail: Why Business Owners Don’t Use It
Written by: Scott Bywater | Distributed: 2010-10-07 | Word Count: 270 | Page Views: 819 | Votes: 1 | Rating: 4.00
Want to know why most business owners don't do direct mail even though it's probably one of the most effective marketing methods? Well, there's two reasons:

Never Be a Cheap Date
Written by: Scott Bywater | Distributed: 2010-10-06 | Word Count: 404 | Page Views: 797 | Votes: 1 | Rating: 2.00
Up until the last couple of years, I used to give my time away freely. In fact, I would spend up to an hour on the phone with people who had not even paid me a cent. It was frustrating and it was annoying - because while a certain percentage of those people did move forward, there was a lot of time wasted dealing with those who wanted to pick my brain at no charge. That was when I got smart.

Why Sales Without Marketing is DUMB
Written by: Scott Bywater | Distributed: 2010-10-05 | Word Count: 452 | Page Views: 787 | Votes: 1 | Rating: 4.00
I remember when I first started out in sales I used to set up a meeting and I would get there and the person sitting across from me would be like: "Well, convince me" ... and I would be like a telemarketer on steroids trying to show them why I had the best solution in the world for them. Can you relate?

A 3 Minute Mistake Which Could Cost You Thousands
Written by: Scott Bywater | Distributed: 2010-10-04 | Word Count: 320 | Page Views: 752
Anyway, I am a decent customer for them. And winning me over could be worth several thousand dollars over a lifetime. So you can imagine my shock and surprise when this happens...

How To Cope Better When Crappy Stuff Happens
Written by: Scott Bywater | Distributed: 2010-10-01 | Word Count: 371 | Page Views: 801
Sometimes stuff happens that we don't expect - in business and in life. How will you cope with the next unexpected problem or disaster?

All of Author's Articles on this site: Scott Bywater Articles

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2012-01-02 | Word Count: 989 | Page Views: 2754 | Votes: 5 | Rating: 4.00
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

Work From Home - Make Money Online With EBay Store
Written by: David Miller | Distributed: 2011-12-12 | Word Count: 2105 | Page Views: 351 | Votes: 1 | Rating: 2.00
Find out how to present your items, as well as other key factors to profit from your eBay Store.

Bring Your Photography To Life With Stunning Video
Written by: Adam Harding | Distributed: 2011-12-12 | Word Count: 684 | Page Views: 456
I want to let you in on my little secret. It is about how I bring photographs to life by creating professional video slideshows that look like they cost hundreds of dollars.

Leveraging the Social in Social Media
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 907 | Page Views: 393 | Votes: 1 | Rating: 1.00
Social media marketing is about the conversation, not the pitch. Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers?

Blog Writing - Finding the Right Person
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 884 | Page Views: 629
There are a host of articles and sites covering advice on how to address various topics, but one area that doesn't get a lot of attention is what "person" to write the blog in. Each linguistic person has its own strengths and weaknesses, depending on the message that needs to be covered. Ultimately, most will simply write in whatever person is most natural to them, but there is some merit in taking a bit of time to think about the implications, advantages and disadvantages of each.

That First Impression: Title Considerations
Written by: Enzo F. Cesario | Distributed: 2011-09-19 | Word Count: 860 | Page Views: 354
While it certainly isn't as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. Here are some thoughts on crafting a perfect title.

5 Tips For Writing Great Content For Your Blog
Written by: Lee Dobbins | Distributed: 2011-09-16 | Word Count: 987 | Page Views: 404
If you want people to come back to your blog over and over again, then you need to provide great web content. This may seem like an impossible task if you aren’t a natural born writer. Here are 5 tips that will help even the least experienced writer create blog content that will entice even first time visitors to become frequent readers.

Understanding Cloud Computing for SMBs
Written by: Audre Hill | Distributed: 2011-09-16 | Word Count: 449 | Page Views: 512 | Votes: 2 | Rating: 5.00
The buzz about cloud migration, or taking your business to the cloud, is all over the internet. But the geek speak and sales hype make understanding the cloud difficult for small and mid-sized business owners. Read this to clear up your cloud confusion.

Dynamic Content: Using Analytics to Write Your Blog
Written by: Enzo F. Cesario | Distributed: 2011-09-16 | Word Count: 873 | Page Views: 424
The role of web analytics in setting useful metrics for a site has been discussed in-depth in any number of places, but this is far from the only useful function that web analytic practices can offer. As in any field, a little thinking outside the box can offer extensive rewards to the creative researcher. Perhaps most usefully, creative cultivation of web analytics can help conquer blogger's block and help a good writer come up with some unique angles for content they thought they had peaked out on.

Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web
Written by: Enzo F. Cesario | Distributed: 2011-09-14 | Word Count: 856 | Page Views: 342
Social media marketing is the home of successful brand promotion, and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. Knowing the focus of each of these tools and the best way to use them is the key to bringing all this power under control and using it to help promote a brand to its full potential.

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 42519 | Votes: 9 | Rating: 2.11
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 34815 | Votes: 13 | Rating: 2.38
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 27199 | Votes: 25 | Rating: 3.76
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 23761 | Votes: 8 | Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2008-10-29 | Word Count: 816 | Page Views: 18812 | Votes: 23 | Rating: 3.26
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 14627 | Votes: 9 | Rating: 2.00
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

Successful Forum JVs and How To Get Them
Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 6634 | Votes: 11 | Rating: 2.18
The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 4327 | Votes: 32 | Rating: 3.72
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt | Distributed: 2011-08-25 | Word Count: 1431 | Page Views: 4296 | Votes: 22 | Rating: 2.59
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

A Recent Issue Of Playboy Revealed...
Written by: Bill Platt | Distributed: 2010-01-19 | Word Count: 1658 | Page Views: 4214 | Votes: 1 | Rating: 4.00
If you have ever spent money trying to use article marketing, and you failed to generate any measurable success with your articles, then this article will show you why you most likely failed to see your articles generate a solid return-on-investment for your online business...

What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2009-11-09 | Word Count: 439 | Page Views: 1819 | Votes: 5 | Rating: 4.80
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 2155 | Votes: 17 | Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 2200 | Votes: 19 | Rating: 4.16
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 2572 | Votes: 40 | Rating: 4.05
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 1392 | Votes: 7 | Rating: 4.00
Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 3231 | Votes: 14 | Rating: 4.00
You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2012-01-02 | Word Count: 989 | Page Views: 2754 | Votes: 5 | Rating: 4.00
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 1428 | Votes: 13 | Rating: 3.92
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 2129 | Votes: 9 | Rating: 3.89
Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 1593 | Votes: 7 | Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.