In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Other Resources for Book Authors & Publishers
FictionPlots.com (350+ Plots & counting)
Please Support Our Advertisers

 
D9 Hosting


How To Out-Socialize The Gurus On Twitter And Other Social Media

Copyright (c) 2010-2023

Social media has long been touted as the latest and greatest Internet marketing tool that will bring new people to any online business seeking new customers...

For most online marketers, the social media environment appears over-hyped and ineffective... Between Facebook, MySpace, Twitter, Stumble Upon, and Delicious, online marketers waste plenty of time trying to tap revenue from these social platforms...

Why Auto-Following Will Always Fail

John Reese is one of those people who has become famous for his online marketing prowess, with a variety of product launches... Even with his genius for online marketing, John Reese failed to make the Twitter platform work for his business... In June of 2008, Reese realized that the auto-follow strategy of gaining Twitter followers was not working...

The auto-follow Twitter marketing strategy is doomed to failure... I actually lost a little bit of respect for John Reese, because he had to learn the hard way that the Twitter auto-follow strategy would not work... A man with his genius should have known before he started that the technique was doomed to fail miserably...

It will fail because it works in the same manner as a safe list or traffic exchange system, where a bunch of people will gather together to send advertising to each other... The problem is that people only agree to join such systems so that they can send their advertising to others, not so that they can read a ton of advertising from other people...

People do not join safe lists because they want 10,000 people to send them advertising in their email... They only agree to let 10,000 people send them commercial e-mail, because they want to send their commercial e-mail to 10,000 people... Everyone involved is so caught up in the hope that someone will read their advertising and buy what they are selling, without giving much concern or thought to the idea that even they are not reading the email that other people send to them...

In June of 2008, John Reese gave up on the auto-follow strategy for gaining Twitter followers... He un-followed everybody in a single day and started again from scratch...

Is Twitter Dead?

Nearly 2 years later, in March of 2010, John Reese declared in an e-mail to his mailing list that he had deleted his twitter account... He cited the same reasons that he did 21 months previously -- too much noise...

John Reese is not the only online guru to abandon the Twitter platform... Frank Kern, and a few of Reese's other online associates, also bid Twitter farewell... Kern said that Twitter was a "time suck" that was eating into his productivity...

Please don't get the idea that my reporting on the marketing gurus leaving Twitter like rats from a sinking ship is a signal to you that you should do the same...

In fact, I am not leaving Twitter and I see no reason that you should either...

By mentioning Reese and Kern leaving Twitter behind, I am only pointing out that some of the sharpest minds involved in online marketing have yet to understand the true art and science of social media marketing...

Both of these guys are smart... Few people will argue against that... But, both have failed to understand how to turn a profit from the Twitter social media platform...

Social Media Marketing Is Not Mass Marketing

If you were to ask me... These two guys, smart as they are, missed the most elemental foundation of social media marketing... say, after me, S-O-C-I-A-L... SOCIAL media marketing...

John Reese and Frank Kern are masters of mass marketing... Mass marketing does not work on social media websites...

Social media is described as such, because it invites individuals to socialize with one another... Those individuals who have mastered the social media platform are those who have understood how to create relationships, develop relationships, and maintain relationships... They have understood that social media websites are there to help you nurture social relationships with other people...

The mass marketer is focused on himself, above and beyond all other people... The social marketer is focused on building relationships with the people with whom they would like to do business...

If you understand how to attract people and maintain personal relationships with those people, then you may master social media marketing in a way that John Reese and Frank Kern were unable to do...

Stumbling In The Dark

The first step to mastering social media marketing is to learn how to attract people... Auto-follow will never work towards that end... In order to attract people who want to follow you, you must inspire them to want to follow you...

It is funny when I watch the people who are trying to market themselves on Twitter...

Some of those people will send out an endless supply of quotes, trying to convince you of their value, because they have said something clever through the words of another person...

Others will send out sales message after sales message hoping to attract your business...

Still others will try to win your support by focusing on key words... They want to treat Twitter as if it were search engine driving traffic to their website...

Some Twitter users will make certain to include a link with every tweet... The smarter of the lot will only link to information... The more shallow of the group will only link to sales pages...

And finally, there are those who are probably smarter than all of us put together... They are the ones who provide a mix of content... Sometimes, they will give us a link to information... Sometimes, they will link us to the sales page... At other times, they will share quotes and news headlines... And in all cases, they will socialize with their followers, asking about things important to their followers and sharing their personal lives with those who ask...

The Lesson To Take From This Article

Social media marketing works best, when the marketer who is attempting to use it, remembers that first and foremost it is a platform to socialize with other people...

Why do people follow YOU on Twitter?

They follow you, because there is something about you and what you say that appeals to them at a very human level...

If you want to win in the Social Media element, be human and don't be afraid to socialize with your friends and acquaintances...


About The Author: Shop Amazon - Top Gift Ideas
Marty Bradfield teaches the Basics of online marketing and Cutting Edge Techniques used by professional online marketers, to develop lead generation systems and new businesses. He recommends the 80-page report that outlines 35 Proven Traffic Generation Strategies used by professional marketers to build their online businesses: http://thephantomwriters.com/ebooks/multiple-traffic-streams.html

VOTE ON THIS ARTICLE
Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.



Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles and Society Articles

10 Most Recent Articles Written by Marty Bradfield

Which Is Better, Affiliate Marketing Or Network Marketing?
Written by: Marty Bradfield | Distributed: 2010-11-16 | Word Count: 1081 | Page Views: 6190 | Votes: 6 | Rating: 0.67
You may be surprised at the number of online publishers and forum communities that prohibit the discussion of MLM and network marketing opportunities... There are two primary reasons why mainstream online marketers do not want to talk about either one...

Marketing Tip: Why Most Network Marketers Fail
Written by: Marty Bradfield | Distributed: 2010-11-11 | Word Count: 1149 | Page Views: 5809 | Votes: 6 | Rating: 0.83
97% of all MLMers and Network Marketers fail... Why? I will break it down for you in this article, and then I will show you how you can overcome the challenges that you must overcome to be successful in this industry...

Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale
Written by: Marty Bradfield | Distributed: 2010-11-09 | Word Count: 1070 | Page Views: 5443 | Votes: 5 | Rating: 0.40
Most commercial webmasters enter the online sales process at a great disadvantage... The disadvantage is that they have never worked in sales, nor have they studied the fine art of copy writing... Many webmasters spend a considerable amount of time second-guessing themselves about when and where to ask for the sale...

Marketing Tip: Success Relies Upon The Relationships You Create
Written by: Marty Bradfield | Distributed: 2010-11-04 | Word Count: 1452 | Page Views: 4955 | Votes: 5 | Rating: 0.80
There is one factor above all others that will determine your ability to be successful on the Internet... That's one factor is your ability to create, develop, and maintain good relationships with other people...

Marketing Tip: Connecting With Your Target Market
Written by: Marty Bradfield | Distributed: 2010-11-02 | Word Count: 1127 | Page Views: 4910 | Votes: 5 | Rating: 1.20
I am forever amazed at the responses I get, when I ask online marketers who is in their target market... Everyone? Really? In this article, I use a touch of humor to open your eyes to the real answer behind that question, and later in the article, I show you how to quickly and easily reveal your true target audience...

Marketing Tip: Buying Leads And Lead Generation Is Tough
Written by: Marty Bradfield | Distributed: 2010-10-28 | Word Count: 1080 | Page Views: 5209 | Votes: 5 | Rating: 0.40
There are a lot of industries where business people rely upon buying leads to drive new business for them... For example: colleges and other schools, insurance agents, real estate professionals, mortgage brokers, and network marketers are constantly buying leads to find new prospects...

Marketing Tip: A Google Adwords Strategy That Makes More Cents
Written by: Marty Bradfield | Distributed: 2010-10-26 | Word Count: 1103 | Page Views: 5189 | Votes: 5 | Rating: 1.00
My online associates frequently give me a hard time, trying to convince me that I give away far too much free information... They tell me that I should keep more of my more profitable strategies to myself -- well, at least between us anyway... LOL

All of Author's Articles on this site:

Most Recent "Business Online" Articles

Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 8033 | Votes: 18 | Rating: 2.50
In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 8916 | Votes: 14 | Rating: 1.86
Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 9974 | Votes: 23 | Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 6555 | Votes: 10 | Rating: 1.80
Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 7822 | Votes: 13 | Rating: 2.08
If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 6006 | Votes: 10 | Rating: 1.40
The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

The Six Degrees of Internet Marketing
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 8428 | Votes: 14 | Rating: 2.43
The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 5920 | Votes: 11 | Rating: 1.45
Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 5944 | Votes: 11 | Rating: 1.55
Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 5646 | Votes: 11 | Rating: 2.00
Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

Most Viewed "Business Online" Articles

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 46570 | Votes: 17 | Rating: 2.06
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 38868 | Votes: 21 | Rating: 2.19
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30349 | Votes: 33 | Rating: 3.33
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 28357 | Votes: 10 | Rating: 1.70
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 26037 | Votes: 34 | Rating: 2.79
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 19434 | Votes: 18 | Rating: 2.11
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

The Importance Of Effective Follow-up
Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 14371 | Votes: 22 | Rating: 2.55
Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

Today's Google Bots and What They Do
Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 14068 | Votes: 16 | Rating: 2.63
Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik | Distributed: 2009-02-24 | Word Count: 775 | Page Views: 11995 | Votes: 15 | Rating: 0.93
Have you ever registered or attempted to register for an event and spent half an hour trying to figure out what you needed to do? Or have you used an online registration form that lost your data or was so complicated that it seemed like more work than faxing the form?

Successful Forum JVs and How To Get Them
Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 11751 | Votes: 19 | Rating: 2.11
The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

Highest Ranked "Business Online" Articles

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 5472 | Votes: 21 | Rating: 3.76
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 5868 | Votes: 48 | Rating: 3.71
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 6695 | Votes: 26 | Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

15 fixes for a failing website
Written by: Rick Sloboda | Distributed: 2007-02-07 | Word Count: 593 | Page Views: 3448 | Votes: 25 | Rating: 3.48
Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 5907 | Votes: 15 | Rating: 3.47
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 5456 | Votes: 25 | Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

How To Build A Profitable Twitter Profile
Written by: Harold Hemmings | Distributed: 2009-08-06 | Word Count: 1357 | Page Views: 2611 | Votes: 8 | Rating: 3.38
Online marketers everywhere are finally starting to tap into the Twitter Marketplace. Marketers are getting involved in Twitter at awesome rates, but all seem to have one unanswered question: How do we actually monetize this marketplace? It is my goal that by the time you have read this article, you will have a clear idea of exactly how to monetize your activities in Twitter.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 7298 | Votes: 40 | Rating: 3.35
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz | Distributed: 2007-07-10 | Word Count: 882 | Page Views: 2611 | Votes: 6 | Rating: 3.33
Want to win the favor of Google? Then you've got to build a long-term relationship with her. Many new SEO strategies are simply recycled old-tricks. And Google is a smart gal who can see right through them. Position your website for the future by understanding what Google really likes â€" and what she really loathes.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30349 | Votes: 33 | Rating: 3.33
Does your website show your customers lack of respect? Review the following checklist to find out.











Download an eBook today
 
Directory Navigation
Locate By Category:

ALL Categories
Arts & Crafts
Arts & Entertainment
Automotive
Business - Offline
Business - Online
Career
Computers
Education
Family
Finance
Food & Drink
Health & Wellness
Home & Garden
Humor
Internet
Nature & Pets
Real Estate
Religion
Self Improvement
Shopping
Society
Sports & Recreation
Technology
Travel & Leisure
Uncategorized
World Events
Writing & Speaking

Change Number of Results:
50 - 100 - 200 - 500
Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons
License


You are not required to show the creative commons license notice when you reprint this work.
Article Statistics
Word Count: 1064

Total Views: 5598

Article Rating: 1.83 of 5
Votes Cast: 6

More Articles By Author:



Last Distribution Date:
2010-10-22 10:00:00

Internal ID: #7559





All Articles are Copyright © 2001-2023 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2023, ThePhantomWriters.com