In Business Since 2001 We accept Paypal
Home for Writers for Publishers Article Directory Article Search
Guides
Article Marketing Secrets
20-Min Article Writing
Author Resource Box
35 Traffic Strategies
Kindle Uploads 101
Fantastic Fiction Decoded


Click Here to
see on Amazon


Site Navigation
Home

Writing Services
+ FAQ

FAQ

+ About Us
+ Blogs
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
Other Sites We Own
Writing Puzzle

Professional Book Marketing

Platt Publishing

Marketing Help


 
Article Teaser: If you want to write great ads, which sell through the roof, you need to toss all your fears from school... about CHEATING, out the window. Here's why:

Keep reading below...

Copywriting Secret 10: Why Originality Sucks!

Copyright (c) 2008-2017

If you want to write great ads, which sell through the roof, you need to toss all your fears from school... about CHEATING, out the window.

Here's why:

Let's imagine you have a competitor who's doing something which is bringing in bucket loads of cash. Maybe it's a mechanic who's offering a complimentary loaner car, or a coffee shop offering a complimentary coffee to draw in the customers.

Many businesses would look at their competitors and think "Aren't they clever? What idea can I come up with to generate loads of customers for my business?"

But the thing is...

ORIGINALITY SUCKS

There's absolutely no benefit in coming up with new ideas which are not tried and tested. Especially when you can take someone elses idea, make a few small changes and use it yourself - instead of trying out 20 "original ideas" that don't work.

After all, would you go and invent a new car, instead of just buying one that already works? Of course not!

So why not steal others idea, and get rich!

Of course, to avoid infringing on copywrit, you'll need to change the wording, and how you explain your product or service. But you can certainly take the concept and use it.

Now don't just look to your competitors. Get ideas from other industries as well.

Let's take a fish and chip shop as an example. What ideas could they steal and apply to their own business.

  • KFC has 11 herbs and spices. What would happen if the fish shop created their own blend of batter which tasted sensational? And made their Unique Selling Proposition... the "7 secret herbs and spices which makes our fish taste so good."

  • Or what about packaging their product like McDonalds do into "meal deals" to increase the average dollar sale. Or upsell by asking "would you like fries with that?"

  • And if their competitor is offering "2 for 1 chips" every Thursday night, and it's working, why not do the same?

  • Don't just copy similar industries. What about the hairdressing salon down the road offering every 10th haircut for free. Why couldn't the fish shop offer $10 free fish and chips for every $100 you spend? If it works for a hairdresser, human nature says the concept will work for a fish shop too?

  • Or what about the mechanic who's advertising: "If we don't fix your car" you don't pay... Could you advertise, "If our fish and chips aren't the best you've ever tasted, let us know, and there's no charge".

    Ideas are everywhere. So keep your eye out for the next one. In fact, every time you see a great ad or sales letter file it away.

    And ask yourself how can I apply this concept to my marketing?

    All for now,

    Scott Bywater


    About The Author: Shop Amazon - Top Gift Ideas
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au

    Follow "The Phantom Writers" on Twitter (@phantomwriters)
    to be notified when new articles are made available.


    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Offline Articles || Related Categories: Business Online Articles and Writing and Speaking Articles

    10 Most Recent Articles Written by Scott Bywater

    Work Less - Make More
    Written by: Scott Bywater | Distributed: 2011-03-04 | Word Count: 413 | Page Views: 3070 | Votes: 3 | Rating: 0.33
    Sometimes it's nice to look back and see how far we have come. Because your growth can sometimes be a bit like watching grass grow.

    Achieve Your Goals With This Mind Trick
    Written by: Scott Bywater | Distributed: 2011-03-03 | Word Count: 332 | Page Views: 3065 | Votes: 4 | Rating: 1.75
    Zig Ziglar had a quote which read: "An optimist is someone who goes after Moby Dick in a rowboat and takes the tartar source with him." And I wanted to take a moment to expand on that quote today, because metaphorically "Moby Dick" is the big dreams we are chasing. But how many of us really believe we will create them?

    Motivation Theory
    Written by: Scott Bywater | Distributed: 2011-03-02 | Word Count: 277 | Page Views: 3058 | Votes: 5 | Rating: 2.40
    Here's another Zig Ziglar quote I came across the other day: "People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily." Nice quote. And it really pulls on the fact that consistency is the key - that nothing just happens and lasts forever...

    Success Leaves Clues
    Written by: Scott Bywater | Distributed: 2011-03-01 | Word Count: 334 | Page Views: 3144 | Votes: 4 | Rating: 1.00
    Sometimes you can learn a lot from just watching what others are doing. After all, success leaves clues, right?

    Success in Business is Easier – if You Can Live Without This
    Written by: Scott Bywater | Distributed: 2010-10-08 | Word Count: 441 | Page Views: 2624 | Votes: 4 | Rating: 1.00
    It's no secret that acknowledgement is something we crave more than anything else. In fact, I've heard that acknowledgement is sometimes more important than money when it comes to running a team.

    Direct Mail: Why Business Owners Don’t Use It
    Written by: Scott Bywater | Distributed: 2010-10-07 | Word Count: 270 | Page Views: 2386 | Votes: 4 | Rating: 1.50
    Want to know why most business owners don't do direct mail even though it's probably one of the most effective marketing methods? Well, there's two reasons:

    Never Be a Cheap Date
    Written by: Scott Bywater | Distributed: 2010-10-06 | Word Count: 404 | Page Views: 2310 | Votes: 4 | Rating: 1.00
    Up until the last couple of years, I used to give my time away freely. In fact, I would spend up to an hour on the phone with people who had not even paid me a cent. It was frustrating and it was annoying - because while a certain percentage of those people did move forward, there was a lot of time wasted dealing with those who wanted to pick my brain at no charge. That was when I got smart.

    Why Sales Without Marketing is DUMB
    Written by: Scott Bywater | Distributed: 2010-10-05 | Word Count: 452 | Page Views: 2590 | Votes: 4 | Rating: 2.25
    I remember when I first started out in sales I used to set up a meeting and I would get there and the person sitting across from me would be like: "Well, convince me" ... and I would be like a telemarketer on steroids trying to show them why I had the best solution in the world for them. Can you relate?

    A 3 Minute Mistake Which Could Cost You Thousands
    Written by: Scott Bywater | Distributed: 2010-10-04 | Word Count: 320 | Page Views: 2336
    Anyway, I am a decent customer for them. And winning me over could be worth several thousand dollars over a lifetime. So you can imagine my shock and surprise when this happens...

    How To Cope Better When Crappy Stuff Happens
    Written by: Scott Bywater | Distributed: 2010-10-01 | Word Count: 371 | Page Views: 2497 | Votes: 3 | Rating: 1.33
    Sometimes stuff happens that we don't expect - in business and in life. How will you cope with the next unexpected problem or disaster?

    All of Author's Articles on this site:

    Most Recent "Business Offline" Articles

    How To Build a Strong and Powerful Business During a Recession
    Written by: Trey McMartin | Distributed: 2011-11-10 | Word Count: 987 | Page Views: 2956 | Votes: 3 | Rating: 0.33
    During a recession, most business owners pull the reins on advertising budgets, fearful of what tomorrow might bring... Those who remain fearful have forgotten what made them the success they are today... They have forgotten that they have a God-given talent to overcome the incredible obstacles in their paths.

    SEO Lessons from Local Businesses
    Written by: Trey McMartin | Distributed: 2011-11-09 | Word Count: 945 | Page Views: 3596 | Votes: 3 | Rating: 0.33
    More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share.

    Where Will FDA Target Next? What IVD Manufacturers Should Know Before Their Next FDA Audit
    Written by: Norm Howe | Distributed: 2011-09-12 | Word Count: 706 | Page Views: 537
    Medical device manufacturers are always interested in knowing what FDA's next area of focus will be. Well, if you're an In Vitro Diagnostic manufacturer you might review your measurement systems.

    Online Fax - 10 Reasons To Get An Online Fax Service
    Written by: Titus Hoskins | Distributed: 2011-09-12 | Word Count: 560 | Page Views: 542
    Online faxing is the new more modern way to fax. If you or your company is not using an online fax service, here are 10 good reasons why you should get it.

    Best Effort Essential for the Job Interview
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-30 | Word Count: 676 | Page Views: 632
    Interviewing will determine if you are the right person for the job. These tips will help you make the job interview a success.

    Go Green With Your Career Search
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-28 | Word Count: 636 | Page Views: 2279 | Votes: 3 | Rating: 0.33
    Many of the qualities of green living, like recycling and sustainability, can apply to a career search, even if the career is not directly associated with green industries.

    ReCareer in the Second-half of Life
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-26 | Word Count: 525 | Page Views: 2516 | Votes: 4 | Rating: 1.50
    Many of us worked the first half of our life to "fit" the job description. ReCareering is about finding the right fit, being selective, being creative, being fulfilled and being intentional about how you spend your time.

    Up in the Air
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-24 | Word Count: 678 | Page Views: 598
    When looking for work or changing careers, go beyond researching on the internet and reading articles. Find out how you can learn from the art of listening and having a conversation.

    Salon and Spa Owners: Which Monk Are You?
    Written by: Dan Lok | Distributed: 2011-07-05 | Word Count: 477 | Page Views: 2706 | Votes: 5 | Rating: 1.20
    Too many salon and spa owners are carrying around a lot hurts, regrets, guilt, past failures and fears about the future. But no one is forcing you to carry these emotional rocks, so put that sack down!

    The Single Most Profitable Day You Spend on Your Spa or Salon!
    Written by: Dan Lok | Distributed: 2011-06-30 | Word Count: 470 | Page Views: 3233 | Votes: 3 | Rating: 0.33
    Salon and spa owners need to combine their marketing plan with marketing systems. A marketing calendar plans out strategies for a year, and is instrumental to the success of your spa or salon.

    Most Viewed "Business Offline" Articles

    How To Write A 300 Page Book In Four Months
    Written by: Mark Silver | Distributed: 2008-07-15 | Word Count: 821 | Page Views: 38276 | Votes: 6 | Rating: 1.83
    There's a lot of hoopla about becoming an author of your very own business book. The promise of fame and fortune is very alluring. Yet your book remains perpetually 'about to be' written. Meanwhile your business has ground to a halt. Hmmm... might there be a better way to get a book written?

    The Best Marketing Book I've Ever Read (You'll Be Surprised)
    Written by: Judy Murdoch | Distributed: 2007-05-09 | Word Count: 1522 | Page Views: 35176 | Votes: 15 | Rating: 3.60
    From time to time someone asks me to recommend marketing books. Here's one of my favorite marketing books that always surprises people. Curious? Read on.

    The Bizarre History Of The HOLLYWOOD Sign
    Written by: Morris Timlen | Distributed: 2008-11-05 | Word Count: 1211 | Page Views: 32270 | Votes: 28 | Rating: 2.86
    The most famous sign in the history of mankind is the one that graces the side of the hill above Hollywood, California. As famous a landmark as the Christ the Redeemer statue in Rio De Janeiro, the Eiffel Tower in Paris France, the Great Pyramid of Giza in Egypt, The Church of the Savior on Blood in Saint Petersburg Russia, and the Statue Of Liberty in New York City, the Hollywood sign is known around the world as the symbol of the American movie industry.

    What Does It Take To Be A Successful Salesman?
    Written by: Casey Moher | Distributed: 2008-08-05 | Word Count: 930 | Page Views: 24782 | Votes: 82 | Rating: 3.24
    In the course of my average workweek, I meet people who tell me that they have no sales experience, and very literally, many will tell me that they could not sell if their lives depended on it. Do you fit into this mold? Do you seriously believe that you can sell me on the idea that you cannot sell things?

    The Future of the Office Photocopier Industry
    Written by: Jennifer Robinson | Distributed: 2010-07-29 | Word Count: 635 | Page Views: 12938 | Votes: 36 | Rating: 2.11
    Since Xerox first invented and sold the first commercial photocopy machine companies and organisations have paid for use of the machine on a cost per copy basis. This has traditionally included full maintainance and toner supplied under a service agreement. In-fact the office photocopier is unique in the fact its one of the only pieces of equipment that comes without a warranty from new. But photocopier expert Online Connect UK claim all that is about to change.

    Never Write A 'Thank You' Letter Again
    Written by: Perry Maisin | Distributed: 2008-08-12 | Word Count: 971 | Page Views: 12533 | Votes: 20 | Rating: 2.30
    When I was in graduate school, I had a friend who interviewed at fortune 500 companies and succeeded at landing a great job. One day, I saw him sitting in the student union with a stack of cards. The cards said 'thank you'. He opened each card and signed his name. The inside of the card was blank. I asked him what he was doing and he told me that it was important to send a 'thank you' to every person you interviewed with. He believed that that was the difference between getting the job and being passed over.

    Selecting Between a 401(k) And 403(b) For a Nonprofit
    Written by: Daniel Lamaute | Distributed: 2007-10-11 | Word Count: 333 | Page Views: 12429 | Votes: 20 | Rating: 2.50
    Newly released IRS regulations impose several new requirements and fiduciary responsibilities on employers with 403(b) plans. While the regulations generally don't take effect until January 1, 2009, there are some provisions that apply sooner.

    Top Ten Personal Habits
    Written by: Laurel Vespi | Distributed: 2009-09-08 | Word Count: 427 | Page Views: 10936 | Votes: 10 | Rating: 2.40
    Successful people have a regular routine of daily or weekly habits that reinforce the things that are most important to them. By practicing a set of personal success habits, they maintain a positive outlook, keep focused on their priorities, have more energy, and a greater sense of satisfaction with life.

    Conducting Effective Career Aspiration Discussions with Employees
    Written by: Andria L. Corso | Distributed: 2010-03-10 | Word Count: 690 | Page Views: 10440 | Votes: 10 | Rating: 1.50
    Enhance your talent management and development programs through conducting career aspiration discussions with your employees. Find out where they want to grow their career to determine if it matches your business needs. This will enable you to differentiate your employee development to grow the future leaders of your company.

    Pitch A No-Hitter With Baseball-Themed Flower Gifts
    Written by: Wesley Berry, AAF | Distributed: 2007-12-25 | Word Count: 413 | Page Views: 9590 | Votes: 19 | Rating: 1.68
    Want to send a gift to the baseball fan in your life that's sure to knock one out of the park? Send flowers with a baseball theme! Everyone loves flowers and when you personalize them to include the recipient's favorite hobbies, like baseball, they're sure to make an even greater impression.

    Highest Ranked "Business Offline" Articles

    Why Businesses Need Receivable Factoring In Cash Flow Management
    Written by: Toby Seibert | Distributed: 2007-08-08 | Word Count: 866 | Page Views: 3755 | Votes: 5 | Rating: 4.60
    In today's business environment, many businesses need to fine-tune the process of getting paid on invoices, in order to improve their cash on hand. Improving cash flow can be an ongoing challenge for businesses of all sizes, and it is an issue that must be addressed to ensure the long-term viability of the business.

    Whose Restaurant Can You Find Online?
    Written by: Rudy Vener | Distributed: 2007-07-09 | Word Count: 640 | Page Views: 3184 | Votes: 5 | Rating: 4.40
    What is so significant about Pizza Hut's latest TV commercial?

    Business School for Non-Business Minds: Got a NAICS Number?
    Written by: Melissa Mashtonio | Distributed: 2008-04-15 | Word Count: 423 | Page Views: 3476 | Votes: 5 | Rating: 4.40
    I’m a journalist. I spent a lot of my career in the news business. As my career has progressed, I’ve spent time at small and large companies, and I have sat through dozens of business meetings wondering what the heck the “money” people are talking about. They used acronyms as if they were a foreign language.

    The Problem With Swiping Sales Copy
    Written by: Scott Bywater | Distributed: 2009-12-03 | Word Count: 480 | Page Views: 2774 | Votes: 5 | Rating: 4.40
    This is what people miss when they try to simply "swipe" sales copy from another advertisement.

    Equal Opportunity Pizza Ordering
    Written by: Rudy Vener | Distributed: 2007-10-19 | Word Count: 629 | Page Views: 3290 | Votes: 8 | Rating: 4.38
    With online ordering, your menu and restaurant suddenly become accessible to both the deaf and blind customers in your community.

    The Secret To Making Successful Business Connections
    Written by: Kate Smalley | Distributed: 2006-10-11 | Word Count: 672 | Page Views: 3357 | Votes: 6 | Rating: 4.00
    If you have a hard time making successful business connections, don't despair. Anyone can be good at meeting people-if they use the right technique. The whole secret to making a positive connection is knowing how to attract people and inspire them to want to give you a chance.

    How to Build a Really Great Business? (Super Success Secrets from a Legendary Business Master)
    Written by: Chet Holmes | Distributed: 2007-01-15 | Word Count: 1523 | Page Views: 3596 | Votes: 7 | Rating: 4.00
    Times are tough. The economy is in a constant state of upheaval. Is your company doing better than most? Are you placing greater emphasis on pure performance?

    Online Copywriting Makes Content as the King
    Written by: Steven Gerber | Distributed: 2006-12-11 | Word Count: 560 | Page Views: 3787 | Votes: 7 | Rating: 3.86
    The inverted pyramid is basically the placing of 4 W's in the primary sentences of the articles, supported by the other W and H on the following discussions. Four W's consist of what, when, where, and who. The other W which stands for why on the other hand, follows on the succeeding paragraphs, including the elaboration for the H which also stands for how, if necessary.

    Interview Coaching: A Home-Based Business on the Cutting Edge
    Written by: Carole Martin | Distributed: 2007-08-24 | Word Count: 1400 | Page Views: 3454 | Votes: 7 | Rating: 3.86
    You name it - Blackberry, Skype Connection, Cell Phone, iPhone - these are the tools of this trade. Who would believe that someone with a home-based business could reach out to someone in a far away country and work with a client via a Blackberry and a cell phone?

    Do You Know Where The Real Profit Pools Are?
    Written by: V Rory Jones | Distributed: 2006-11-07 | Word Count: 6028 | Page Views: 7383 | Votes: 6 | Rating: 3.83
    Ever had that feeling you've got a great business, but that its' not delivering the results it really deserves? More likely than not, you do have a great business - it is simply that its strengths are not being directed towards the right opportunities, or that those opportunities are not being well exploited. This discussion outlines a new approach to market strategy - an orientation around 'cash-based' Profit Pools. In it, we outline what the right opportunities are, how to find them, and how to exploit them.












    Download an eBook today
  •  
    Directory Navigation
    Locate By Author

    Locate By Category:
    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Publishing Tools
    Print Article
    Email-to-Blog
    HTML Source Code
    Text Newsletter Format
    Link Back HTML

    Blog Publishing Tools

    Internal ID: #5618
    Article Statistics
    Word Count: 464

    Total Views: 2740

    Article Rating: 2.10 of 5
    Votes Cast: 10

    More Articles By Author:




    Article Title Search:

    Widow Search
    Right Blinker
    Google
    Yahoo!
    Zuula
    Bing
    Cuil

    Last Distribution Date:
    2008-01-16 10:24:00






    All Articles are Copyright © 2001-2017 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2017, ThePhantomWriters.com