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Mobile Phone Review More Consumer Money Saving Tips Review more Consumer Tips, by clicking here. http://thephantomwriters.com/free_content/db/b/mel-gibson-link-to-flower-industry.shtml The Link Between Mel Gibson And The Flower Industry Copyright © 2006-2008 Wesley Berry, AAF What do Mel Gibson and the flower industry have in common? Legal woes. One July 28, 2006 Mel Gibson was arrested for driving under the influence of alcohol. And, to make matters worse, he landed himself in the public eye for spewing a tirade of anti-Semitic remarks. Although the legal woes of the floral industry aren't quite as dark, they are fraught with tension and resulted in a year's worth of legal proceedings. On August 23, 2005, FTD filed a complaint against Provide Commerce, Inc., which is the parent company of ProFlowers. According to FTD's marketing manager Emily Peterson, the lawsuit accused Provide Commerce, Inc. of "false and misleading" advertising. The complaint stemmed from ProFlowers advertisements that state their flowers come "direct from the fields" and that they are cutting "flowers from a field on Day One (to) have them in consumers' hands on Day Two or Three." FTD contended that flowers were, in fact, stored in refrigerators and not freshly cut. Lisa Witek, FTD's vice president stated the claim was filed because, "FTD and our CEO (Mike Soenen) have been monitoring quality and pushing quality on the industry. We reviewed ProFlowers documents and saw that what they promised is not what happened." The lawsuit asked that ProFlowers no longer be allowed to make false or misleading claims and that they begin a "corrective advertising campaign" as well as compensate FTD for "acts of unfair competition." Now, a year after the complaint was filed, it has been settled. A statement issued by both sides indicates that neither company admits to the allegations and neither will make any payments to the other side. FTD will also dismiss their trademark action because Provide Commerce has agreed to change its advertising. In addition, both companies will follow other advertising guidelines set forth by December 31, 2006. While the outcome wasn't earth shaking and the legal proceedings didn't warrant tabloid coverage as did Mel Gibson's legal woes, the outcome of the situation was significant in that it shows floral professionals are committed to both quality and truth in advertising. About The Author: Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com BlinkBits Blinklist BlogMarks Co.mments Connotea Delicious Delirious Digg it Fark it Furl This Link A GoGo Magnolia Netvouz Raw Sugar Reddit Scuttle Seed This Shadows Simpy Smarking Spurl This TailRank Wists Feed Me Links Technorati Cosmos YahooMyWeb VOTE ON THIS ARTICLE Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article Tell our authors what you think about their article. Automatically Post This Article To Your Blog by inserting your Email-To-Blog Address, as can be set up in your Blogging software: "Link Back To This Article" Copy-And-Paste Are You Using This Article? We want to know about it. HTML Article Copy-And-Paste <font size=+2>The Link Between Mel Gibson And The Flower Industry</font><BR> Copyright © 2006-2008 Wesley Berry, AAF<BR><BR><BR> What do Mel Gibson and the flower industry have in common? Legal woes. One July 28, 2006 Mel Gibson was arrested for driving under the influence of alcohol. And, to make matters worse, he landed himself in the public eye for spewing a tirade of anti-Semitic remarks. Although the legal woes of the floral industry aren't quite as dark, they are fraught with tension and resulted in a year's worth of legal proceedings.<BR><BR> On August 23, 2005, FTD filed a complaint against Provide Commerce, Inc., which is the parent company of ProFlowers. According to FTD's marketing manager Emily Peterson, the lawsuit accused Provide Commerce, Inc. of "false and misleading" advertising. The complaint stemmed from ProFlowers advertisements that state their flowers come "direct from the fields" and that they are cutting "flowers from a field on Day One (to) have them in consumers' hands on Day Two or Three." FTD contended that flowers were, in fact, stored in refrigerators and not freshly cut.<BR><BR> Lisa Witek, FTD's vice president stated the claim was filed because, "FTD and our CEO (Mike Soenen) have been monitoring quality and pushing quality on the industry. We reviewed ProFlowers documents and saw that what they promised is not what happened."<BR><BR> The lawsuit asked that ProFlowers no longer be allowed to make false or misleading claims and that they begin a "corrective advertising campaign" as well as compensate FTD for "acts of unfair competition."<BR><BR> Now, a year after the complaint was filed, it has been settled. A statement issued by both sides indicates that neither company admits to the allegations and neither will make any payments to the other side. FTD will also dismiss their trademark action because Provide Commerce has agreed to change its advertising. In addition, both companies will follow other advertising guidelines set forth by December 31, 2006.<BR><BR> While the outcome wasn't earth shaking and the legal proceedings didn't warrant tabloid coverage as did Mel Gibson's legal woes, the outcome of the situation was significant in that it shows floral professionals are committed to both quality and truth in advertising. <BR><BR> <B><I>About The Author:</I></B><BR> <table border=1 cellpadding=4><tr><td><font size=2 face=verdana> Wesley Berry is member of the American Academy of Floriculture (AAF) and President of <a href=http://www.800wesleys.com target=_blank>Wesley Berry Flowers</a>, a successful multi-million dollar floral business that was established in 1946. His shops provide <a href=http://www.flowers-worldwide.net target=_blank>flower delivery worldwide</a> through <a href=http://www.flowerdeliveryexpress.com target=_blank>Flower Delivery Express</a>. Visit <a href=http://www.wesleyberryflowers.com target=_blank>Wesley Berry Flowers</a> on the web at <a href=http://www.800wesleys.com target=_blank>www.800wesleys.com</a> </font></td></tr></table> <BR><BR><font size=1 face=verdana>Article Source: <a href=http://thePhantomWriters.com/ target=_blank>thePhantomWriters Article Submission Service</a></font><BR><BR> TEXT Article Copy-And-Paste The Link Between Mel Gibson And The Flower Industry Copyright © 2006-2008 Wesley Berry, AAF What do Mel Gibson and the flower industry have in common? Legal woes. One July 28, 2006 Mel Gibson was arrested for driving under the influence of alcohol. And, to make matters worse, he landed himself in the public eye for spewing a tirade of anti-Semitic remarks. Although the legal woes of the floral industry aren't quite as dark, they are fraught with tension and resulted in a year's worth of legal proceedings. On August 23, 2005, FTD filed a complaint against Provide Commerce, Inc., which is the parent company of ProFlowers. According to FTD's marketing manager Emily Peterson, the lawsuit accused Provide Commerce, Inc. of "false and misleading" advertising. The complaint stemmed from ProFlowers advertisements that state their flowers come "direct from the fields" and that they are cutting "flowers from a field on Day One (to) have them in consumers' hands on Day Two or Three." FTD contended that flowers were, in fact, stored in refrigerators and not freshly cut. Lisa Witek, FTD's vice president stated the claim was filed because, "FTD and our CEO (Mike Soenen) have been monitoring quality and pushing quality on the industry. We reviewed ProFlowers documents and saw that what they promised is not what happened." The lawsuit asked that ProFlowers no longer be allowed to make false or misleading claims and that they begin a "corrective advertising campaign" as well as compensate FTD for "acts of unfair competition." Now, a year after the complaint was filed, it has been settled. A statement issued by both sides indicates that neither company admits to the allegations and neither will make any payments to the other side. FTD will also dismiss their trademark action because Provide Commerce has agreed to change its advertising. In addition, both companies will follow other advertising guidelines set forth by December 31, 2006. While the outcome wasn't earth shaking and the legal proceedings didn't warrant tabloid coverage as did Mel Gibson's legal woes, the outcome of the situation was significant in that it shows floral professionals are committed to both quality and truth in advertising. ============================================================ Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers (http://www.wesleyberryflowers.com), a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through http://www.flowers-worldwide.net and Flower Delivery Express (http://www.flowerdeliveryexpress.com). Visit Wesley Berry Flowers on the web at http://www.800wesleys.com ============================================================ Read More Articles From Wesley Berry, AAF: http://thePhantomWriters.com/free_content/d/index.shtml#Wesley_Berry,_AAF Article Description Copy-And-Paste What do Mel Gibson and the flower industry have in common? Legal woes. One July 28, 2006 Mel Gibson was arrested for driving under the influence of alcohol. And, to make matters worse, he landed himself in the public eye for spewing a tirade of anti-Semitic remarks. Although the legal woes of the floral industry aren't quite as dark, they are fraught with tension and resulted in a year's worth of legal proceedings. Article Keywords Copy-And-Paste *** Digital Reprint Rights *** If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Wesley Berry, AAF can be reached at: wes@wesleyberryflowers.com *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: wes@wesleyberryflowers.com This work is licensed under a Creative Commons License. (You are not required to show the creative commons license notice when you reprint this work.) Get Customized Advertising Plates for Your Vehicle. Advertise Your Online Business While You are Travelling from Place to Place. 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