Why Marketing Success Often Has Nothing To Do With The Advertising Copy...

Work Less - Make More
Written by: Scott Bywater | Distributed: 2011-03-04 | Word Count: 413 | Page Views: 596
Sometimes it's nice to look back and see how far we have come. Because your growth can sometimes be a bit like watching grass grow.

Achieve Your Goals With This Mind Trick
Written by: Scott Bywater | Distributed: 2011-03-03 | Word Count: 332 | Page Views: 631 | Votes: 1 | Rating: 4.00
Zig Ziglar had a quote which read: "An optimist is someone who goes after Moby Dick in a rowboat and takes the tartar source with him." And I wanted to take a moment to expand on that quote today, because metaphorically "Moby Dick" is the big dreams we are chasing. But how many of us really believe we will create them?

Motivation Theory
Written by: Scott Bywater | Distributed: 2011-03-02 | Word Count: 277 | Page Views: 580 | Votes: 1 | Rating: 5.00
Here's another Zig Ziglar quote I came across the other day: "People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily." Nice quote. And it really pulls on the fact that consistency is the key - that nothing just happens and lasts forever...

Success Leaves Clues
Written by: Scott Bywater | Distributed: 2011-03-01 | Word Count: 334 | Page Views: 636 | Votes: 1 | Rating: 3.00
Sometimes you can learn a lot from just watching what others are doing. After all, success leaves clues, right?

Success in Business is Easier – if You Can Live Without This
Written by: Scott Bywater | Distributed: 2010-10-08 | Word Count: 441 | Page Views: 689 | Votes: 1 | Rating: 0.00
It's no secret that acknowledgement is something we crave more than anything else. In fact, I've heard that acknowledgement is sometimes more important than money when it comes to running a team.

Direct Mail: Why Business Owners Don’t Use It
Written by: Scott Bywater | Distributed: 2010-10-07 | Word Count: 270 | Page Views: 667 | Votes: 1 | Rating: 4.00
Want to know why most business owners don't do direct mail even though it's probably one of the most effective marketing methods? Well, there's two reasons:

Never Be a Cheap Date
Written by: Scott Bywater | Distributed: 2010-10-06 | Word Count: 404 | Page Views: 684 | Votes: 1 | Rating: 2.00
Up until the last couple of years, I used to give my time away freely. In fact, I would spend up to an hour on the phone with people who had not even paid me a cent. It was frustrating and it was annoying - because while a certain percentage of those people did move forward, there was a lot of time wasted dealing with those who wanted to pick my brain at no charge. That was when I got smart.

Why Sales Without Marketing is DUMB
Written by: Scott Bywater | Distributed: 2010-10-05 | Word Count: 452 | Page Views: 658 | Votes: 1 | Rating: 4.00
I remember when I first started out in sales I used to set up a meeting and I would get there and the person sitting across from me would be like: "Well, convince me" ... and I would be like a telemarketer on steroids trying to show them why I had the best solution in the world for them. Can you relate?

A 3 Minute Mistake Which Could Cost You Thousands
Written by: Scott Bywater | Distributed: 2010-10-04 | Word Count: 320 | Page Views: 636
Anyway, I am a decent customer for them. And winning me over could be worth several thousand dollars over a lifetime. So you can imagine my shock and surprise when this happens...

How To Cope Better When Crappy Stuff Happens
Written by: Scott Bywater | Distributed: 2010-10-01 | Word Count: 371 | Page Views: 704
Sometimes stuff happens that we don't expect - in business and in life. How will you cope with the next unexpected problem or disaster?

All of Author's Articles on this site: Scott Bywater Articles

Book Authors: How To Sell More Books And Get Your Publisher Active
Written by: Bill Platt | Distributed: 2011-08-23 | Word Count: 1871 | Page Views: 41351 | Votes: 31 | Rating: 3.94
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.

Eliminate This Word From Your Ads Now
Written by: Scott Bywater | Distributed: 2010-01-08 | Word Count: 244 | Page Views: 629 | Votes: 3 | Rating: 2.67
I'm about to show you a way to make your copy flow better. And it's probably one of the easiest steps that you could ever take to improve your copy.

Taming the Monkey Mind
Written by: Rochelle Melander | Distributed: 2009-07-22 | Word Count: 630 | Page Views: 992 | Votes: 11 | Rating: 2.27
What happens in your brain when you try to write? My clients report a number of distractions and doubts. Listen in....

Retirement Is the Perfect Time to Fulfill Your Cherished Dream of Writing
Written by: Charles Jacobs | Distributed: 2009-07-14 | Word Count: 1105 | Page Views: 925 | Votes: 11 | Rating: 2.27
Retirees are particularly qualified to fulfill their dreams of writing. They can call on years of life and work experience. Don't succumb to the myth that only a chosen few can see their words in print. You can do it too, but it is essential to think your project through and complete the research necessary to create quality content, whether your choice is fiction or nonfiction.

Why Write? How Writing Heals
Written by: Rochelle Melander | Distributed: 2009-07-08 | Word Count: 820 | Page Views: 693 | Votes: 9 | Rating: 2.89
Learn how you can heal your life through journaling.

Resume Writing - Can Software Make A Difference?
Written by: David Alan Carter | Distributed: 2008-12-18 | Word Count: 563 | Page Views: 936 | Votes: 7 | Rating: 3.43
A resume builder (i.e., resume software) is simply an interactive tool to help you craft your own resume. If you can compose a straightforward sentence and follow step-by-step instructions, you can write a professional-looking resume yourself - with help from a good resume builder. But how do you find a good one?

How to Write Your Book in a Month
Written by: Rochelle Melander | Distributed: 2008-12-09 | Word Count: 1122 | Page Views: 1056 | Votes: 7 | Rating: 2.57
How to complete a writing project in a month.

Seven Simple Strategies for Overcoming Writer's Block RIGHT NOW!
Written by: Rochelle Melander | Distributed: 2008-11-17 | Word Count: 1453 | Page Views: 1602 | Votes: 9 | Rating: 3.00
I used to think that writer's block was just another word for procrastination. When someone whined about being blocked I assumed it was because they had ignored the cardinal rule of writing—in order to get anything done, you've got to put your butt in the chair and do the time.

Get Instant Credibility!
Written by: Rochelle Melander | Distributed: 2008-11-13 | Word Count: 723 | Page Views: 805 | Votes: 6 | Rating: 2.33
Get instant credibility by reading and recommending the work of great thinkers and writers in your field.

How To Inspire Yourself To Write Articles Others Will Want To Read
Written by: Bill Platt | Distributed: 2008-06-23 | Word Count: 937 | Page Views: 1368 | Votes: 14 | Rating: 2.14
Anyone engaged in writing articles for offline publications or online business has occasionally struggled with the question of "What to write?" This article documents the methods this writer uses to find inspiration and processes this writer uses to create articles people love to read.

Book Authors: How To Sell More Books And Get Your Publisher Active
Written by: Bill Platt | Distributed: 2011-08-23 | Word Count: 1871 | Page Views: 41351 | Votes: 31 | Rating: 3.94
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.

John Carlton: The Most Respected Copywriter in the World Wide Web
Written by: Steven Gerber | Distributed: 2006-12-06 | Word Count: 582 | Page Views: 4170 | Votes: 7 | Rating: 2.71
If you have your own business, then the internet is one of the most useful tools that you can use today. It can literally increase your cash flow, and multiply your customer base if you know how to take advantage of the power of the internet.

Have You Tried Writing Your Own Biography?
Written by: Kent Jacobson a.k.a. Mr. Success | Distributed: 2006-09-29 | Word Count: 430 | Page Views: 3060 | Votes: 14 | Rating: 2.93
I had no idea how difficult it is to be articulate, concise and yet be informative about key facets of ones life.

Web Copywriter: What It Takes To Be One
Written by: Steven Gerber | Distributed: 2006-11-17 | Word Count: 586 | Page Views: 2968 | Votes: 7 | Rating: 3.29
There are a lot of people who wants to make money in the internet by being a web copywriter. If you are one of these people who want to get in to the action of copywriting for profit, you should know how it's done and how you can be successful in the field.

Gary Albert: An Account of a Renowned Copywriter
Written by: Steven Gerber | Distributed: 2006-11-24 | Word Count: 559 | Page Views: 2594 | Votes: 10 | Rating: 1.70
In the line of copywriting industry, only a few can be considered to have effective hands. Not all can write as compelling as those who have mastered the art because of natural talent and through experience.

The Right Thumb Rules of an Effective Copywriter
Written by: Steven Gerber | Distributed: 2006-11-21 | Word Count: 552 | Page Views: 2496 | Votes: 6 | Rating: 1.83
A copywriter usually works on advertising agencies; they work hand in hand with the art editors. And because of the nature of their job, they must be effective enough to encourage their readers to become customers. This responsibility relies primarily on the efficiency of the copywriter as he works on the text content.

A web copywriter should know the rules and how to break some
Written by: Steven Gerber | Distributed: 2006-12-13 | Word Count: 546 | Page Views: 2445 | Votes: 6 | Rating: 2.00
You could be the most compelling offline copywriter but you can still fail on the web. The difference roots on the web being interactive and the other one is not. The target audiences on web marketing are usually scanners and skimmers. They don't really want to read, to browse is the more appropriate term.

Website Copywriter: How to Be Successful
Written by: Steven Gerber | Distributed: 2006-12-15 | Word Count: 556 | Page Views: 2373 | Votes: 7 | Rating: 3.14
There are a lot of people today who wants to be a copywriter. Besides, this profession is very rewarding and can definitely let you earn a lot of money. This profession is also a great way to help you make extra cash if you already have a regular job.

Writing for the Web:Nourish the Spider, Engage the Human
Written by: Rick Sloboda | Distributed: 2006-11-28 | Word Count: 421 | Page Views: 2098 | Votes: 30 | Rating: 3.37
When you're writing for the Web, you answer to two masters: humans and spiders. For your website to reach its full potential, your web writing needs to appeal to the emotional needs of your target audience as well as the logical needs of search engine spiders.

Improve Your Writing Skills by Reading
Written by: Dindy Robinson | Distributed: 2006-11-28 | Word Count: 335 | Page Views: 1978 | Votes: 5 | Rating: 2.40
If you want to be a good writer, you need to READ. This may seem self-evident, but you would be amazed at how many writers I talk to who do not ever read.

Book Authors: How To Sell More Books And Get Your Publisher Active
Written by: Bill Platt | Distributed: 2011-08-23 | Word Count: 1871 | Page Views: 41351 | Votes: 31 | Rating: 3.94
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.

The Greatest Copywriting Skill And How to Learn It
Written by: Dan Lok | Distributed: 2007-11-13 | Word Count: 705 | Page Views: 994 | Votes: 5 | Rating: 3.80
The most powerful skill you can have as a copywriter is getting inside your prospects head and talking to them in their language. When you do that, and do it well, they'll listen to you. When you're talking to them about their most pressing problems, their most dire needs, and deepest desires...in their language...magic happens.

Are Web Users Dense?
Written by: Rick Sloboda | Distributed: 2007-03-20 | Word Count: 313 | Page Views: 1496 | Votes: 24 | Rating: 3.75
Clients and students frequently question why website writing should hover around a grade eight level.

Principles to Follow in Copy Writing
Written by: Steven Gerber | Distributed: 2006-11-20 | Word Count: 561 | Page Views: 1274 | Votes: 7 | Rating: 3.71
Children are fond of copying almost anything they see, especially if it's performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There's this process which is considered an art in itself that only well- experienced and dedicated persons can do, and this is called...

How to get read on the World Wide Web
Written by: Rick Sloboda | Distributed: 2007-03-01 | Word Count: 387 | Page Views: 1835 | Votes: 21 | Rating: 3.67
When writing web copy for the all-too-noisy World Wide Web, nothing is more powerful than simplicity. As a result, your web copy messages need to be clearly defined and concise.

Touch Your Prospect's Soul With Empathetic Copywriting
Written by: Dan Lok | Distributed: 2007-11-06 | Word Count: 557 | Page Views: 1050 | Votes: 9 | Rating: 3.44
It has often been said that copywriting is science and art. And the best copywriters will be the first to tell you it's an endeavor with a life-long education. You can set your copy apart, be unique, and find your own personal style by going within. Forget books for a while.

Resume Writing - Can Software Make A Difference?
Written by: David Alan Carter | Distributed: 2008-12-18 | Word Count: 563 | Page Views: 936 | Votes: 7 | Rating: 3.43
A resume builder (i.e., resume software) is simply an interactive tool to help you craft your own resume. If you can compose a straightforward sentence and follow step-by-step instructions, you can write a professional-looking resume yourself - with help from a good resume builder. But how do you find a good one?

Writing for the Web:Nourish the Spider, Engage the Human
Written by: Rick Sloboda | Distributed: 2006-11-28 | Word Count: 421 | Page Views: 2098 | Votes: 30 | Rating: 3.37
When you're writing for the Web, you answer to two masters: humans and spiders. For your website to reach its full potential, your web writing needs to appeal to the emotional needs of your target audience as well as the logical needs of search engine spiders.

Stranger Than Fiction
Written by: Sharif Khan | Distributed: 2007-02-13 | Word Count: 854 | Page Views: 1243 | Votes: 13 | Rating: 3.31
Inspirational movie review exploring the film Stranger Than Fiction and the important questions it raises in how we live our lives.

Web Copywriter: What It Takes To Be One
Written by: Steven Gerber | Distributed: 2006-11-17 | Word Count: 586 | Page Views: 2968 | Votes: 7 | Rating: 3.29
There are a lot of people who wants to make money in the internet by being a web copywriter. If you are one of these people who want to get in to the action of copywriting for profit, you should know how it's done and how you can be successful in the field.