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Get Free Publicity With A Press Release

Copyright (c) 2006-2023

A Little Used Technique To Get Hundreds Of Sites Linking To You.

Have you got as many visitors to your web site as you want? Most of us haven't and if we don't want to spend a fortune in advertising we are left with search engine optimization, and other time consuming and frequently unrewarding tasks.

Its not easy to get traffic to your web site. There's only room for 10 sites on the first page of Google and as almost nobody searches past page three you have to rank in the top 30 to be found. That's the top 30 of thousands, sometimes millions. Not an easy task unless you are marketing something very obscure. Trying to optimize your site to increase your ranking can take up all your time, and time is money. Even then you may just as easily be dumped when Google next changes its criteria- which happens at least every 6 months.

There is one criterion that Google never changes though, and that is the ranking it allocates based on the number of sites, especially important sites, that link to yours. Google loves back links, as they are called. Not all back links though. It doesn't like link farms or links that are not related to the topic of your site. In other words they have to appear to be natural links. Google thinks this is a good way to tell whether your site has value. If it has lots of natural links it must be important and you will be ranked higher. But there again getting links that look natural is very hard work and takes up way too much time.

There is a better way to get back links, and highly targeted back links, that few people make use of and that is by writing and submitting press releases. A press release is simply your message to the world that you have something new and interesting to share. And it doesn't cost you a cent. Web site publishers are always looking for new content and if your press release is newsworthy it will find its way onto their pages. Sometimes it will stay in their archives for months, all the time showing your link.

You will only get this free publicity if your press release is worthy of it. Most press releases are immediately released to the trash can. This needn't happen to you. Your press release will make it if you follow these simple rules:

  • Write a snappy headline that compels the reader to continue reading.

  • Follow the headline with a brief summary of the release.

  • Make it sound like news, not an advert . Don't use adjectives like wonderful, killer amazing etc.

  • Write for the public not just for journalists, this press release will be read by your potential customers.

  • Is there is anything topical or in the news that could be linked with your product? If so that is an advantage you should make the most of.

  • Formatting your press release properly is very important too. There is an accepted template that must be adhered to.

    Now if all this sounds too hard there is a new piece of software on the market that can make it a whole lot easier for you. Its called Press Release Equalizer and it will do the hard work for you at lightening speed, including distributing your press release to all the right places. All you have to do to is fill in some blanks. It will save you a lot of time and will give you the very best chance of getting published. Getting more back links could not get any easier than this.


    About The Author: Shop Amazon - Top Gift Ideas
    Liz Beresford is a writer and webmaster. She writes and distributes press releases very easily using this simple tool: http://www.insider-gold.com/pressequalizer.html

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    Last Distribution Date:
    2006-11-09 11:55:00

    Internal ID: #3838





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