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Lindsay Lohan's Peers May Choose Floriculture CareersCopyright © 2006-2008 Wesley Berry, AAFUnlike actress Lindsay Lohan, most twenty-something-year-olds are spending a great deal of time thinking about career choices. Though Lohan has been acting for many years now, friends she grew up with who are not in the entertainment business are in the midst of their college education years or are beginning jobs in the "real world." With the millions of career possibilities out there, it can be very difficult to decide which path to take. One path available to Lohan's peers is a career in the floriculture industry. Floriculture, as the word implies, literally means, "to cultivate flowers." While that may lead you to believe that the only job available in the industry directly involves growing flowers, that's simply not the case. There are, in fact, numerous options available ranging from flower production, to design, to retailing, to engineering, to running the business end-and several more positions in between! The variety of jobs available isn't really all that surprising when you consider that there are almost $20 billion in floral sales every year. Generating sales in that amount takes the hard work of many people. Floriculture careers are generally divided into five key areas, each of which incorporates several job positions. Those key areas are: Commercial Grower Within the United States there are thousands of commercial growers, and 94 percent of them have sales in excess of $100,000 annually. Jobs within this area include, owner, production manager, plant breeder, propagator, technology specialist, sales and marketing manager, sales representative, and delivery/truck driver. Floral Wholesaler Floral wholesalers act as the go-between for local growers and retail floral customers. There are several thousand wholesalers in operation in the U.S. today. Jobs within this area include, business owner/executive, general manager, buyer, sales person, technology specialist, wholesale floral designer, shipping and receiving, care and handling specialist, importer, Retail Florist In the U.S. today, there are around 25,000 retail florists. These are the shops that consumers looking to purchase flowers and floral goods visit. They may sell seasonal items and decorations in addition to floral products. Jobs within this area include, owner, management, floral designer, care and handling specialist, business office, and delivery. Other Segments This area covers many of the jobs that are essential to the floriculture industry, but don't fit within the other areas. Jobs included are, botanic garden staff, high school or college instructor, floral design instructor, gardener/horticulturist/landscape architect, hard goods, horticultural therapist, importer, industry sales representative, mass market/supermarket floral, publications and communications, scientist, and wire services. Research The research area offers exciting careers in the scientific field involving the study of plants and plant materials. Such research is a great asset to the continued growth of the floriculture industry. So, should Lindsay Lohan ever find herself looking to switch careers or in a position to give career advice to one of her peers, perhaps she'd be wise to point in the direction of the floriculture industry career path. With so much variety available, there's something for everyone. About The Author:
*** Digital Reprint Rights *** *** Author Notification *** We ask that you notify the author of publication of his or her work. Wesley Berry, AAF can be reached at: wes@wesleyberryflowers.com *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: wes@wesleyberryflowers.com
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