In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Other Resources for Book Authors & Publishers
FictionPlots.com (350+ Plots & counting)
Please Support Our Advertisers

 
D9 Hosting


Marketing Tip: Buying Leads And Lead Generation Is Tough

Copyright (c) 2010-2023

There are a lot of industries where business people rely upon buying leads to drive new business for them... For example: colleges and other schools, insurance agents, real estate professionals, mortgage brokers, and network marketers are constantly buying leads to find new prospects...

Leads are nothing more than people who have already shown an interest in purchasing what you sell... Leads can be purchased for as little as one dollar each and as much as $100 each, depending on many factors, but more importantly on the industry for which the leads have been collected...

The factors that can influence the cost of a lead includes:

  • Industry;

  • Source of lead;

  • Quality of lead;

  • Age of lead; and

  • Number of times that lead has been sold.

  • The first person to buy the lead will always pay the highest price for the lead...

    I was reviewing one company that specialized in generating leads for the auto insurance industry... The first person to buy that lead was charged $25 for the lead... The person buying the lead was only guaranteed the first contact for a period of three days...

    The second person to buy that same lead received no guarantee of second contact... The second through the eighth person to buy the lead paid approximately $12 for the lead... This set of business people were only assured that the lead was less than seven days old...

    During the second week, after the lead was generated, the lead generation company would discount the lead by another 50% and offer it to another seven insurance agents for another week...

    The dirty little secret of buying leads is that by the time you get those leads that cost under $10 to purchase, chances are very good that your lead has already made a purchase or a purchase decision...

    If you count yourself lucky to have found leads for only a couple dollars each, be advised that those leads are likely at least 30 days old and the person has already been contacted dozens of times...

    Quality Of Lead

    You will hear many people, who are in the business of buying leads, talk about the perceived quality of the leads they buy...

    Business people are accustomed to being told no, but when it takes 20 or 30 phone calls to get a sale, the lead is perceived to be very low quality...

    The age of a lead and the number of times that the lead has been sold will be a really good indicator of the quality of the lead that is being purchased... That should be pretty obvious to everyone involved...

    But, there is another factor that should be measured into the quality of a lead that is far less understood...

    How did the lead generation company acquire the lead?

    These days, a lot of companies utilize the Internet to develop new leads that they can sell... Other companies use television advertising to generate the leads they sell...

    If you watch any television at all, you will have seen the commercials for companies that develop leads to sell to other companies...

    For example:

  • There is the girl in her pajamas and fuzzy slippers, who talks about how she can go to college from the comfort of her home and in her pajamas... That advertisement is for a company that specializes in selling leads to various schools and colleges...

  • Without giving free advertising to any specific company, there is another company that advertises the availability of work-at-home opportunities that promise people that they can work part-time at home and generate an income of $3-$5000 per month...

  • Now that you have read this article and seen these examples, the next time you see those commercials, your eyes will be opened...

    Lead generation companies have a real challenge to overcome...

    Not only do they need to reach the right people and to reach them in volume, they also have to target their lead generation precisely for a specific industry...

    Real estate leads is perhaps one of the easiest ways to make this distinction... Say for example an individual indicates an interest to move from New York to Texas... Texas is an awful big state... If the prospect indicated an interest to move to Corsicana Texas, connecting that person to a real estate agent in Dallas Texas is probably a bad idea... Sure, it is only an hours' drive away, but if you have ever been there, the two locations are as different as night and day...

    Corsicana Texas is a small town of approximately 25,000 residents, located 55 miles south of Dallas Texas on Interstate 45... It sits just outside of the Dallas-Fort Worth-Arlington Metropolitan Area, which has an estimated 6.5 million residents...

    The average real estate agent in the Dallas-Fort Worth-Arlington Metropolitan Area will be unprepared to find homes and to show homes in the Corsicana Texas area...

    The point is that the quality of the lead will often be determined by the precision used to define the lead...

    Buying Leads Versus Lead Generation

    If you should choose to do your own lead generation, the quality of the leads that you generate will often be light years ahead of the quality of the leads that you can buy...

    However, generating your own leads can be time-consuming and expensive... The problem most business people face when trying to generate their own leads is bringing enough traffic to a website to justify the cost of doing so...

    Depending on the industry and the lifetime value of a customer, your capacity to generate leads may not require a lot of volume...

    If you are able to develop an effective lead generation system for your business, you may only need to generate an additional 5 to 10 leads per month in order to keep your business profitable...

    If you choose to go the route of developing your own lead generation website and system, it would serve you well to learn the traffic generation techniques that professional online marketers use everyday...

    There are many places online where you can go to learn about developing targeted traffic to your website, traffic that is pre-qualified for your offer, thereby increasing the quality of the leads that you are able to generate for yourself...

    If you choose to develop your own lead generation funnel, the best investment you will make towards the success of your business will be the education that you give yourself about how to drive traffic to your website and market your business online...




    About The Author: Shop Amazon - Top Gift Ideas
    Marty Bradfield teaches the Basics of online marketing and Cutting Edge Techniques used by professional online marketers, to develop lead generation systems and new businesses. He recommends the 80-page report that outlines 35 Proven Traffic Strategies used by professional marketers to build their online businesses: http://thephantomwriters.com/ebooks/multiple-traffic-streams.html

    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles

    10 Most Recent Articles Written by Marty Bradfield

    Which Is Better, Affiliate Marketing Or Network Marketing?
    Written by: Marty Bradfield | Distributed: 2010-11-16 | Word Count: 1081 | Page Views: 6184 | Votes: 6 | Rating: 0.67
    You may be surprised at the number of online publishers and forum communities that prohibit the discussion of MLM and network marketing opportunities... There are two primary reasons why mainstream online marketers do not want to talk about either one...

    Marketing Tip: Why Most Network Marketers Fail
    Written by: Marty Bradfield | Distributed: 2010-11-11 | Word Count: 1149 | Page Views: 5799 | Votes: 6 | Rating: 0.83
    97% of all MLMers and Network Marketers fail... Why? I will break it down for you in this article, and then I will show you how you can overcome the challenges that you must overcome to be successful in this industry...

    Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale
    Written by: Marty Bradfield | Distributed: 2010-11-09 | Word Count: 1070 | Page Views: 5435 | Votes: 5 | Rating: 0.40
    Most commercial webmasters enter the online sales process at a great disadvantage... The disadvantage is that they have never worked in sales, nor have they studied the fine art of copy writing... Many webmasters spend a considerable amount of time second-guessing themselves about when and where to ask for the sale...

    Marketing Tip: Success Relies Upon The Relationships You Create
    Written by: Marty Bradfield | Distributed: 2010-11-04 | Word Count: 1452 | Page Views: 4952 | Votes: 5 | Rating: 0.80
    There is one factor above all others that will determine your ability to be successful on the Internet... That's one factor is your ability to create, develop, and maintain good relationships with other people...

    Marketing Tip: Connecting With Your Target Market
    Written by: Marty Bradfield | Distributed: 2010-11-02 | Word Count: 1127 | Page Views: 4903 | Votes: 5 | Rating: 1.20
    I am forever amazed at the responses I get, when I ask online marketers who is in their target market... Everyone? Really? In this article, I use a touch of humor to open your eyes to the real answer behind that question, and later in the article, I show you how to quickly and easily reveal your true target audience...

    Marketing Tip: A Google Adwords Strategy That Makes More Cents
    Written by: Marty Bradfield | Distributed: 2010-10-26 | Word Count: 1103 | Page Views: 5184 | Votes: 5 | Rating: 1.00
    My online associates frequently give me a hard time, trying to convince me that I give away far too much free information... They tell me that I should keep more of my more profitable strategies to myself -- well, at least between us anyway... LOL

    How To Out-Socialize The Gurus On Twitter And Other Social Media
    Written by: Marty Bradfield | Distributed: 2010-10-22 | Word Count: 1064 | Page Views: 5593 | Votes: 6 | Rating: 1.83
    Social media has long been touted as the latest and greatest Internet marketing tool that will bring new people to any online business seeking new customers... For most online marketers, the social media environment appears over-hyped and ineffective... But, this article will show you how to find real success with social media marketing...

    All of Author's Articles on this site:

    Most Recent "Business Online" Articles

    Four Tips For Creating An Effective Authors' Resource Box
    Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 8023 | Votes: 18 | Rating: 2.50
    In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

    Website Traffic Generation: Winning the Love of the Traffic Fairy
    Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 8907 | Votes: 14 | Rating: 1.86
    Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

    What Kind Of Backlinks Are Best At Helping Your Website In Google?
    Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 9965 | Votes: 23 | Rating: 2.74
    I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

    Understanding the Mechanics of Effective Article Marketing and Article Syndication
    Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 6548 | Votes: 10 | Rating: 1.80
    Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

    Top 10 Reasons Why Online Marketers Fail With Article Marketing
    Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 7811 | Votes: 13 | Rating: 2.08
    If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

    Article Marketing Tip: Stop Trying To Sell From Within Your Articles
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 5995 | Votes: 10 | Rating: 1.40
    The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

    The Six Degrees of Internet Marketing
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 8420 | Votes: 14 | Rating: 2.43
    The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

    How To Win More Eyeballs for Your Offers and Websites
    Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 5911 | Votes: 11 | Rating: 1.45
    Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

    How To Increase Your Rates and Earnings As a Freelance Writer
    Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 5937 | Votes: 11 | Rating: 1.55
    Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

    Promoting Your Business With Content:: Defining Your Writing Strategy
    Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 5641 | Votes: 11 | Rating: 2.00
    Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 46567 | Votes: 17 | Rating: 2.06
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 38865 | Votes: 21 | Rating: 2.19
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30347 | Votes: 33 | Rating: 3.33
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 28353 | Votes: 10 | Rating: 1.70
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Successful Article Marketers Help Readers Solve Problems
    Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 26030 | Votes: 34 | Rating: 2.79
    Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 19431 | Votes: 18 | Rating: 2.11
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    The Importance Of Effective Follow-up
    Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 14366 | Votes: 22 | Rating: 2.55
    Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

    Today's Google Bots and What They Do
    Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 14064 | Votes: 16 | Rating: 2.63
    Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

    Ten Tips For User Friendly Online Registration Forms
    Written by: Jim Romanik | Distributed: 2009-02-24 | Word Count: 775 | Page Views: 11915 | Votes: 15 | Rating: 0.93
    Have you ever registered or attempted to register for an event and spent half an hour trying to figure out what you needed to do? Or have you used an online registration form that lost your data or was so complicated that it seemed like more work than faxing the form?

    Successful Forum JVs and How To Get Them
    Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 11677 | Votes: 19 | Rating: 2.11
    The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

    Highest Ranked "Business Online" Articles

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 5467 | Votes: 21 | Rating: 3.76
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 5863 | Votes: 48 | Rating: 3.71
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    Why I'm A 'B-Level Marketer!'
    Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 6689 | Votes: 26 | Rating: 3.58
    At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

    15 fixes for a failing website
    Written by: Rick Sloboda | Distributed: 2007-02-07 | Word Count: 593 | Page Views: 3443 | Votes: 25 | Rating: 3.48
    Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 5902 | Votes: 15 | Rating: 3.47
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 5454 | Votes: 25 | Rating: 3.44
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    How To Build A Profitable Twitter Profile
    Written by: Harold Hemmings | Distributed: 2009-08-06 | Word Count: 1357 | Page Views: 2604 | Votes: 8 | Rating: 3.38
    Online marketers everywhere are finally starting to tap into the Twitter Marketplace. Marketers are getting involved in Twitter at awesome rates, but all seem to have one unanswered question: How do we actually monetize this marketplace? It is my goal that by the time you have read this article, you will have a clear idea of exactly how to monetize your activities in Twitter.

    Increasing Productivity In Your Online Business
    Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 7295 | Votes: 40 | Rating: 3.35
    Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

    Turn A One-Night-Stand With Google Into A Long-Term Relationship
    Written by: Diane Metz | Distributed: 2007-07-10 | Word Count: 882 | Page Views: 2606 | Votes: 6 | Rating: 3.33
    Want to win the favor of Google? Then you've got to build a long-term relationship with her. Many new SEO strategies are simply recycled old-tricks. And Google is a smart gal who can see right through them. Position your website for the future by understanding what Google really likes â€" and what she really loathes.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30347 | Votes: 33 | Rating: 3.33
    Does your website show your customers lack of respect? Review the following checklist to find out.











    Download an eBook today
     
    Directory Navigation
    Locate By Category:

    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Statistics
    Word Count: 1080

    Total Views: 5205

    Article Rating: 0.40 of 5
    Votes Cast: 5

    More Articles By Author:



    Last Distribution Date:
    2010-10-28 11:00:00

    Internal ID: #7557





    All Articles are Copyright © 2001-2023 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2023, ThePhantomWriters.com