In Business Since 2001 We accept Paypal
Home for Writers for Publishers Article Directory Article Search Contact
Directory of Ezines  
Products & Services
Article Distribution
Ghost Writing Services

Multiple Traffic Streams Report
Redneck Product Creation

Article Marketing Ebooks now available at: WritingPuzzle.com

Site Navigation
Home
+ FAQ

FAQ

+ Contact Us
+ Article Software

Use one of our Software Plugins to receive Articles from our site:

WordPress Content Plugin

Article Dashboard Content Plugin

+ About Us
+ Ebooks
+ Blogs
+ Social Media
+ Extra Pages
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
thePhantomWriters Blog
Get RSS Feed

Did Google Finally Kill Article Marketing Forever?
Early Indications Are That Google Farmer Update Loves Quality Syndicated Content
Detailed Insight into the Cooks Source Magazine PR Debacle
Increase Your Profits From Google Page One
Understanding How To Be Successful With Article Marketing
Temporary Issue with Article Distributions
Computer Upgrade
New Service Upgrades in Place
Are You Paying Too Much For Traffic? Increase Clicks 40-Fold With This PPC Strategy
How To Use Disinformation To Foul Up Your Competition In The SEO Game
Recommended Sites
Live Marketing Chat (Free) Saturday 8pm EST
Register for Notifications

 

 



Marketing Tip: Buying Leads And Lead Generation Is Tough

Copyright (c) 2010-2012

There are a lot of industries where business people rely upon buying leads to drive new business for them... For example: colleges and other schools, insurance agents, real estate professionals, mortgage brokers, and network marketers are constantly buying leads to find new prospects...

Leads are nothing more than people who have already shown an interest in purchasing what you sell... Leads can be purchased for as little as one dollar each and as much as $100 each, depending on many factors, but more importantly on the industry for which the leads have been collected...

The factors that can influence the cost of a lead includes:

  • Industry;

  • Source of lead;

  • Quality of lead;

  • Age of lead; and

  • Number of times that lead has been sold.

  • The first person to buy the lead will always pay the highest price for the lead...

    I was reviewing one company that specialized in generating leads for the auto insurance industry... The first person to buy that lead was charged $25 for the lead... The person buying the lead was only guaranteed the first contact for a period of three days...

    The second person to buy that same lead received no guarantee of second contact... The second through the eighth person to buy the lead paid approximately $12 for the lead... This set of business people were only assured that the lead was less than seven days old...

    During the second week, after the lead was generated, the lead generation company would discount the lead by another 50% and offer it to another seven insurance agents for another week...

    The dirty little secret of buying leads is that by the time you get those leads that cost under $10 to purchase, chances are very good that your lead has already made a purchase or a purchase decision...

    If you count yourself lucky to have found leads for only a couple dollars each, be advised that those leads are likely at least 30 days old and the person has already been contacted dozens of times...

    Quality Of Lead

    You will hear many people, who are in the business of buying leads, talk about the perceived quality of the leads they buy...

    Business people are accustomed to being told no, but when it takes 20 or 30 phone calls to get a sale, the lead is perceived to be very low quality...

    The age of a lead and the number of times that the lead has been sold will be a really good indicator of the quality of the lead that is being purchased... That should be pretty obvious to everyone involved...

    But, there is another factor that should be measured into the quality of a lead that is far less understood...

    How did the lead generation company acquire the lead?

    These days, a lot of companies utilize the Internet to develop new leads that they can sell... Other companies use television advertising to generate the leads they sell...

    If you watch any television at all, you will have seen the commercials for companies that develop leads to sell to other companies...

    For example:

  • There is the girl in her pajamas and fuzzy slippers, who talks about how she can go to college from the comfort of her home and in her pajamas... That advertisement is for a company that specializes in selling leads to various schools and colleges...

  • Without giving free advertising to any specific company, there is another company that advertises the availability of work-at-home opportunities that promise people that they can work part-time at home and generate an income of $3-$5000 per month...

  • Now that you have read this article and seen these examples, the next time you see those commercials, your eyes will be opened...

    Lead generation companies have a real challenge to overcome...

    Not only do they need to reach the right people and to reach them in volume, they also have to target their lead generation precisely for a specific industry...

    Real estate leads is perhaps one of the easiest ways to make this distinction... Say for example an individual indicates an interest to move from New York to Texas... Texas is an awful big state... If the prospect indicated an interest to move to Corsicana Texas, connecting that person to a real estate agent in Dallas Texas is probably a bad idea... Sure, it is only an hours' drive away, but if you have ever been there, the two locations are as different as night and day...

    Corsicana Texas is a small town of approximately 25,000 residents, located 55 miles south of Dallas Texas on Interstate 45... It sits just outside of the Dallas-Fort Worth-Arlington Metropolitan Area, which has an estimated 6.5 million residents...

    The average real estate agent in the Dallas-Fort Worth-Arlington Metropolitan Area will be unprepared to find homes and to show homes in the Corsicana Texas area...

    The point is that the quality of the lead will often be determined by the precision used to define the lead...

    Buying Leads Versus Lead Generation

    If you should choose to do your own lead generation, the quality of the leads that you generate will often be light years ahead of the quality of the leads that you can buy...

    However, generating your own leads can be time-consuming and expensive... The problem most business people face when trying to generate their own leads is bringing enough traffic to a website to justify the cost of doing so...

    Depending on the industry and the lifetime value of a customer, your capacity to generate leads may not require a lot of volume...

    If you are able to develop an effective lead generation system for your business, you may only need to generate an additional 5 to 10 leads per month in order to keep your business profitable...

    If you choose to go the route of developing your own lead generation website and system, it would serve you well to learn the traffic generation techniques that professional online marketers use everyday...

    There are many places online where you can go to learn about developing targeted traffic to your website, traffic that is pre-qualified for your offer, thereby increasing the quality of the leads that you are able to generate for yourself...

    If you choose to develop your own lead generation funnel, the best investment you will make towards the success of your business will be the education that you give yourself about how to drive traffic to your website and market your business online...




    About The Author:
    Marty Bradfield teaches the Basics of online marketing and Cutting Edge Techniques used by professional online marketers, to develop lead generation systems and new businesses. He recommends the 80-page report that outlines 35 Proven Traffic Strategies used by professional marketers to build their online businesses: http://thephantomwriters.com/ebooks/multiple-traffic-streams.html

    Follow "The Phantom Writers" on Twitter (@phantomwriters)
    to be notified when new articles are made available.


    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.


    Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles

    10 Most Recent Articles Written by Marty Bradfield

    Which Is Better, Affiliate Marketing Or Network Marketing?
    Written by: Marty Bradfield | Distributed: 2010-11-16 | Word Count: 1081 | Page Views: 1056
    You may be surprised at the number of online publishers and forum communities that prohibit the discussion of MLM and network marketing opportunities... There are two primary reasons why mainstream online marketers do not want to talk about either one...

    Marketing Tip: Why Most Network Marketers Fail
    Written by: Marty Bradfield | Distributed: 2010-11-11 | Word Count: 1149 | Page Views: 1087 | Votes: 1 | Rating: 3.00
    97% of all MLMers and Network Marketers fail... Why? I will break it down for you in this article, and then I will show you how you can overcome the challenges that you must overcome to be successful in this industry...

    Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale
    Written by: Marty Bradfield | Distributed: 2010-11-09 | Word Count: 1070 | Page Views: 883
    Most commercial webmasters enter the online sales process at a great disadvantage... The disadvantage is that they have never worked in sales, nor have they studied the fine art of copy writing... Many webmasters spend a considerable amount of time second-guessing themselves about when and where to ask for the sale...

    Marketing Tip: Success Relies Upon The Relationships You Create
    Written by: Marty Bradfield | Distributed: 2010-11-04 | Word Count: 1452 | Page Views: 997
    There is one factor above all others that will determine your ability to be successful on the Internet... That's one factor is your ability to create, develop, and maintain good relationships with other people...

    Marketing Tip: Connecting With Your Target Market
    Written by: Marty Bradfield | Distributed: 2010-11-02 | Word Count: 1127 | Page Views: 1000 | Votes: 1 | Rating: 5.00
    I am forever amazed at the responses I get, when I ask online marketers who is in their target market... Everyone? Really? In this article, I use a touch of humor to open your eyes to the real answer behind that question, and later in the article, I show you how to quickly and easily reveal your true target audience...

    Marketing Tip: A Google Adwords Strategy That Makes More Cents
    Written by: Marty Bradfield | Distributed: 2010-10-26 | Word Count: 1103 | Page Views: 1145 | Votes: 1 | Rating: 5.00
    My online associates frequently give me a hard time, trying to convince me that I give away far too much free information... They tell me that I should keep more of my more profitable strategies to myself -- well, at least between us anyway... LOL

    How To Out-Socialize The Gurus On Twitter And Other Social Media
    Written by: Marty Bradfield | Distributed: 2010-10-22 | Word Count: 1064 | Page Views: 1389 | Votes: 2 | Rating: 5.00
    Social media has long been touted as the latest and greatest Internet marketing tool that will bring new people to any online business seeking new customers... For most online marketers, the social media environment appears over-hyped and ineffective... But, this article will show you how to find real success with social media marketing...

    All of Author's Articles on this site:

    Most Recent "Business Online" Articles

    Sell Yourself, Not Your Products or Services
    Written by: Bill Platt | Distributed: 2012-01-02 | Word Count: 989 | Page Views: 2754 | Votes: 5 | Rating: 4.00
    Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

    Work From Home - Make Money Online With EBay Store
    Written by: David Miller | Distributed: 2011-12-12 | Word Count: 2105 | Page Views: 350 | Votes: 1 | Rating: 2.00
    Find out how to present your items, as well as other key factors to profit from your eBay Store.

    Bring Your Photography To Life With Stunning Video
    Written by: Adam Harding | Distributed: 2011-12-12 | Word Count: 684 | Page Views: 456
    I want to let you in on my little secret. It is about how I bring photographs to life by creating professional video slideshows that look like they cost hundreds of dollars.

    Leveraging the Social in Social Media
    Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 907 | Page Views: 393 | Votes: 1 | Rating: 1.00
    Social media marketing is about the conversation, not the pitch. Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers?

    Blog Writing - Finding the Right Person
    Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 884 | Page Views: 629
    There are a host of articles and sites covering advice on how to address various topics, but one area that doesn't get a lot of attention is what "person" to write the blog in. Each linguistic person has its own strengths and weaknesses, depending on the message that needs to be covered. Ultimately, most will simply write in whatever person is most natural to them, but there is some merit in taking a bit of time to think about the implications, advantages and disadvantages of each.

    That First Impression: Title Considerations
    Written by: Enzo F. Cesario | Distributed: 2011-09-19 | Word Count: 860 | Page Views: 353
    While it certainly isn't as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. Here are some thoughts on crafting a perfect title.

    5 Tips For Writing Great Content For Your Blog
    Written by: Lee Dobbins | Distributed: 2011-09-16 | Word Count: 987 | Page Views: 404
    If you want people to come back to your blog over and over again, then you need to provide great web content. This may seem like an impossible task if you aren’t a natural born writer. Here are 5 tips that will help even the least experienced writer create blog content that will entice even first time visitors to become frequent readers.

    Understanding Cloud Computing for SMBs
    Written by: Audre Hill | Distributed: 2011-09-16 | Word Count: 449 | Page Views: 512 | Votes: 2 | Rating: 5.00
    The buzz about cloud migration, or taking your business to the cloud, is all over the internet. But the geek speak and sales hype make understanding the cloud difficult for small and mid-sized business owners. Read this to clear up your cloud confusion.

    Dynamic Content: Using Analytics to Write Your Blog
    Written by: Enzo F. Cesario | Distributed: 2011-09-16 | Word Count: 873 | Page Views: 424
    The role of web analytics in setting useful metrics for a site has been discussed in-depth in any number of places, but this is far from the only useful function that web analytic practices can offer. As in any field, a little thinking outside the box can offer extensive rewards to the creative researcher. Perhaps most usefully, creative cultivation of web analytics can help conquer blogger's block and help a good writer come up with some unique angles for content they thought they had peaked out on.

    Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web
    Written by: Enzo F. Cesario | Distributed: 2011-09-14 | Word Count: 856 | Page Views: 342
    Social media marketing is the home of successful brand promotion, and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. Knowing the focus of each of these tools and the best way to use them is the key to bringing all this power under control and using it to help promote a brand to its full potential.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 42519 | Votes: 9 | Rating: 2.11
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 34815 | Votes: 13 | Rating: 2.38
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 27199 | Votes: 25 | Rating: 3.76
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 23761 | Votes: 8 | Rating: 2.13
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Successful Article Marketers Help Readers Solve Problems
    Written by: Bill Platt | Distributed: 2008-10-29 | Word Count: 816 | Page Views: 18812 | Votes: 23 | Rating: 3.26
    Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 14627 | Votes: 9 | Rating: 2.00
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    Successful Forum JVs and How To Get Them
    Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 6634 | Votes: 11 | Rating: 2.18
    The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

    Increasing Productivity In Your Online Business
    Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 4327 | Votes: 32 | Rating: 3.72
    Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

    Who Else Wants to Know How-To Write an Effective Advertisement?
    Written by: Bill Platt | Distributed: 2011-08-25 | Word Count: 1431 | Page Views: 4296 | Votes: 22 | Rating: 2.59
    Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

    A Recent Issue Of Playboy Revealed...
    Written by: Bill Platt | Distributed: 2010-01-19 | Word Count: 1658 | Page Views: 4214 | Votes: 1 | Rating: 4.00
    If you have ever spent money trying to use article marketing, and you failed to generate any measurable success with your articles, then this article will show you why you most likely failed to see your articles generate a solid return-on-investment for your online business...

    Highest Ranked "Business Online" Articles

    What Kind Of Backlinks Are Best At Helping Your Website In Google?
    Written by: Bill Platt | Distributed: 2009-11-09 | Word Count: 439 | Page Views: 1819 | Votes: 5 | Rating: 4.80
    I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 2155 | Votes: 17 | Rating: 4.18
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 2200 | Votes: 19 | Rating: 4.16
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 2572 | Votes: 40 | Rating: 4.05
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    Secrets of Domain Parking - An Innovative and Easier Way to Make Money
    Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 1391 | Votes: 7 | Rating: 4.00
    Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

    Expired Domain Gains - Simple Ideas to Create an Income Base
    Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 3231 | Votes: 14 | Rating: 4.00
    You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.

    Sell Yourself, Not Your Products or Services
    Written by: Bill Platt | Distributed: 2012-01-02 | Word Count: 989 | Page Views: 2754 | Votes: 5 | Rating: 4.00
    Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 1428 | Votes: 13 | Rating: 3.92
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    How To Build A Website That Will Rank Well In The Search Engines?
    Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 2129 | Votes: 9 | Rating: 3.89
    Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

    How to Prosper Beyond Virtual Real Estate
    Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 1593 | Votes: 7 | Rating: 3.86
    We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.







    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Publishing Tools
    Print Article
    Email-to-Blog
    HTML Source Code
    Text Newsletter Format
    Link Back HTML

    Blog Publishing Tools

    Internal ID: #7557
    Article Statistics
    Word Count: 1080

    Total Views: 1041
    Views This Month: 36
    Views Last Month: 53

    Article Rating: Not Yet
    Votes Cast: 0

    Author Overall Stats:

    Times Viewed Overall: 8613
    Author Rating: 4.60 of 5
    Votes Cast Overall: 5

    More Articles By Author:




    Article Title Search:

    Widow Search
    Right Blinker
    Google
    Yahoo!
    Zuula
    Bing
    Cuil

    Last Distribution Date:
    2010-10-28 11:00:00






    All Articles are Copyright © 2001-2012 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2012, ThePhantomWriters.com

    Local Marketing Consultant