|
Site Navigation
|
Home
+ Contact Us
Email Us
or Call Us at:
(405) 385-7038
+ Ebooks
+ Blogs
+ Social Media
+ About Us
+ Extra Pages
|
|
Article Directory
|
+ Authors
+ Articles
|
|
|
|
Accelerate Online Sales - 3 Steps To Generating New Business
Copyright (c) 2006-2010 Rosemary Brisco
(See This Article in its Original Format.)
Many companies believe that the process of optimizing your Website by adding keywords to the content, title, and meta tags is the silver bullet to generating sales leads.
By itself, it isn't.
Driving prospects to a Website is only the first step in a successful search-engine-optimization program. Unfortunately, 90 percent of businesses only focus on this first step, while a successful online campaign actually has three critical components:
* Drive prospects to your Website.
* Keep them there by creating a compelling benefit-based message.
* Generate sales leads, ensuring the site turns visitors into customers.
To assure that your site successfully addresses all three of these components, potentially increasing your sales leads by 25 to 50 percent in just a few months, follow the site optimization and Web usability best practices outlined below.
Assess your audience and identify what actions lead to sales.
* Success lies in understanding your customers. Who are you trying to attract? What content would attract each of these key audiences? How can you encourage Website visitors to interact with your company?
* Talk to sales. Identify the best type of lead for the sales team. Take into account how the salespeople describe your products and services to prospects, and the objections they receive.
* Evaluate customer buyer cycles and potential "call-to-action" items that could be incorporated onto the site to engage prospects. Do you have relevant content for prospects who are in the early research stages? Do you also have relevant content for those who are ready to engage with your sales team?
Assess your site.
* Evaluate the content on your Website based on the needs of your audience. Do you have content for all audiences? What type of content will keep prospects on your Website?
* Research the competition. Review the Websites of your top competitors and assess how well they rank in the search engines for your top search phrases. Identify competitors that you may not even know about by using the "similar sites" feature in Google. Search engines can find what sites are similar based on the site's content and the links pointing to a site.
* Assess your Website's traffic activity. Where is the traffic coming from? How many visitors leave after viewing the home page? How long do visitors stay on your site? What are the top search phrases used to find you? What is the most visited content?
Identify the right keyword phrases.
* Identify the most valuable keywords for your company based on relevance and popularity. Having your site found for unpopular search phrases is of little value.
* Think like your prospects. Understand how they would conduct searches for your products and services. There are several ways to identify the right keyword phrases:
- Brainstorm with existing customers.
- Analyze Website statistical data.
- Review site search results.
- Research keywords with special tools and search engines.
- Explore competitors' Websites.
- Test with a Pay Per Click (PPC) campaign.
* Research the popularity of your search terms and the competition for those same words. Good keyword-selection tools are Wordtracker and Overture.
Optimize your site.
* Create keyword-rich title and meta description tags.
* Optimize each Web page for two to three keywords, using your keyword phrases in a natural way. Dispense with marketing fluff and jargon.
* Include keywords in internal anchor text links.
* Include an extensive site map and link to it from the homepage.
Track performance and re-evaluate.
* Your company will spend considerable resources creating its online lead-generation program. Tracking is the key to defining the effectiveness of this program.
* There are multiple ways to evaluate effectiveness, including the:
- Number of unique or new visitors
- Increase in the rankings of your site for top keyword phrases
- Opt-in email sign-ups
- Information requests by phone or email inquiries
- Visitors taking online product tours or signing up for Webinars
Getting a prospect to click on your listing in a search engine is only the first step in an effective lead generation program. What happens after they arrive on your Website is just as important as how they get there.
Rosemary Brisco is president of ToTheWeb, LLC, which creates customer-oriented Websites that achieve high visibility in the search engines. Clients include venture capital firms such as Mayfield Fund, Mohr Davidow Ventures and Selby Ventures, as well as organizations such as Adobe, Kodak, Stanford University, and numerous Silicon Valley startups. For more information, go to: http://www.totheweb.com.
Copyright (c) 2006, Rosemary Brisco
|
Follow "The Phantom Writers" on Twitter
(@phantomwriters)
to be notified when new articles are made available.
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Rosemary Brisco
Most Recent "Business Online" Articles
Free Fax Trial - Is This A Rip-Off Or Not?
Written by: Titus Hoskins |
Distributed: 2010-02-09 |
Word Count: 584 |
Page Views: 36
Free Fax Trial - Many people are very wary of anything
offered for free on the web, but this is one case where
trying a free fax trial could prove very beneficial for
everyone concerned. Find out why by reading this informative
article...
The End Of Dumb Affiliate Marketing
Written by: Willie Crawford |
Distributed: 2010-02-09 |
Word Count: 921 |
Page Views: 73
One of the saddest things that I witness day after day is
affiliate marketers who really struggle to make sales. They
send out email after email, promotion after promotion, yet
often make very few sales. This is not only sad, it's also
needless "practice bleeding." Making affiliate sales is
easy when you know the secret. It's even very scientific
and does have fairly predictable results.
Does Your Web Site Pass the Title Tag Test?
Written by: Stone Reuning |
Distributed: 2010-02-09 |
Word Count: 694 |
Page Views: 42
When you call up your web site, what do you see in the top
of your browser? If your title tag simply reads "company
name" or "welcome", you're missing a big opportunity to
entice more visitors to your site from the search engines.
Four Warnings Regarding a Foreign-Sounding (or Foreign-Looking) New Business Name
Written by: Marcia Yudkin |
Distributed: 2010-02-09 |
Word Count: 726 |
Page Views: 44
| Votes: 1 |
Rating: 2.00
Foreign names for companies or products sometimes do very
well in the American market. We also see plenty of
pseudo-foreign names - created by misapplying spelling
patterns found in foreign languages. Use my four-point
checklist to make sure you're branding well by giving your
name a foreign flavor rather than burdening your creation
with a seriously disadvantageous name.
The Road To Online Marketing Success Requires Commitment
Written by: Bill Platt |
Distributed: 2010-02-09 |
Word Count: 1552 |
Page Views: 58
Unsuccessful online marketers are notorious opportunity
seekers - giving an opportunity only a couple of weeks to
start showing results, before changing directions to chase
the next flavor of the week. It almost seems that the
majority of online marketers are chasing get-rich-quick
schemes, rather than trying to develop a legitimate
business. Those who are successful online, are the kind of
people who make a solid commitment to a particular business
model and make a long-term commitment to a realistic
marketing plan.
Internet Marketing - Why 2010 Will Be A White Knuckle Ride For Web Marketers
Written by: Titus Hoskins |
Distributed: 2010-02-04 |
Word Count: 1193 |
Page Views: 60
| Votes: 1 |
Rating: 4.00
The coming year 2010, may just be one of the most
challenging times for web marketers, mainly because of new
FTC (Federal Trade Commission) Guidelines and "ALL" the
recent changes within Google. Read to discover what all
these new changes could mean for your own online
marketing...
Razor Blades And The Marketing Slippery Slide
Written by: Scott Bywater |
Distributed: 2010-02-04 |
Word Count: 558 |
Page Views: 29
| Votes: 1 |
Rating: 5.00
On Friday, I made a mistake which probably cost me a
thousand dollars or more. That's right. I gave you the
wrong number to call to listen into the replay of my
teleseminar about getting more customers last week. Now when
people are ready to take the next step with you, it is
always a big mistake to put anything in the way of them
doing so (as I did on Friday).
The Art of Working A Room -- Networking Skills for Small Business
Written by: K. MacKillop |
Distributed: 2010-02-04 |
Word Count: 1115 |
Page Views: 61
| Votes: 2 |
Rating: 3.00
Mastering the art of effective networking marks the
difference between merely successful entrepreneurs and
captains of industry - the better you are at networking, the
more power you wield. There are a few simple rules to follow
to be successful working the room, and anyone with a little
willingness can learn to be a master of networking.
Your New Business Name: Three Problems That Could Spell Trouble
Written by: Marcia Yudkin |
Distributed: 2010-02-04 |
Word Count: 596 |
Page Views: 58
| Votes: 1 |
Rating: 3.00
If customers, referral sources and media people can't
correctly translate the spoken version of your business name
into writing, or if they can't make sense of it when they
hear the name, word of mouth publicity hits a major snag.
Avoid these serious problems when deciding on your new
company name.
Online Fax And The Small Business Start-Up
Written by: Titus Hoskins |
Distributed: 2010-02-03 |
Word Count: 483 |
Page Views: 28
Many business start-ups are turning to the Internet to
handle all their faxing and phone needs. Online fax and
virtual PBX services are becoming extremely popular -
discover why by reading this informative article.
Most Viewed "Business Online" Articles
Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 41438
| Votes: 9 |
Rating: 2.11
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
attract your target audience and then convert the sale.
How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 33717
| Votes: 13 |
Rating: 2.38
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
enough of your site to want to return and possibly tell others
about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 26106
| Votes: 23 |
Rating: 3.65
Does your website show your customers lack of respect? Review the
following checklist to find out.
How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 22722
| Votes: 8 |
Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating
for your site? Can it be used from an online marketing
perspective? Read to discover one Internet Marketer's analysis
of social bookmark/media traffic...
Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 12979
| Votes: 9 |
Rating: 2.00
New people are coming online everyday. And many of those people
desire to turn their spare time into spare cash. So begins their
journey.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 3416
| Votes: 32 |
Rating: 3.72
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
A New Home Business
Written by: Angela Recchia |
Distributed: 2006-09-08 |
Word Count: 319 |
Page Views: 3218
| Votes: 7 |
Rating: 2.57
When joining a new affiliate program, many people do not know
where to go next. They join thinking that's all that is needed
without a plan of action. What is needed is promotion of your
program and getting others to join you. If you are motivated and
have the drive and knowledge to get you started. Then you are on
your way.
Credit Card Growth
Written by: Scott Burke |
Distributed: 2006-07-05 |
Word Count: 384 |
Page Views: 3011
| Votes: 9 |
Rating: 2.44
Industries that expand at such a rapid rate often are vulnerable
to fraud schemes devised by those seeking to capitalize on
newfound criminal opportunities, dated security measures, and
outdated laws. The credit card sector is no exception.
Click Fraud: Defining the Context of a Problem (Part 1)
Written by: Jim Hedger |
Distributed: 2006-10-12 |
Word Count: 1426 |
Page Views: 3010
| Votes: 11 |
Rating: 2.55
Everyone involved in search marketing considers Click Fraud a
problem issue though to what degree problems exist depends on who
is looking at the issues. Pay-Per-Click (PPC) search advertising
is the golden goose that makes the major engines financially
viable but the success of the PPC model, mixed with the nature of
the 'net can make PPC advertising a double-edged sword for
advertisers.
Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt |
Distributed: 2007-11-09 |
Word Count: 1431 |
Page Views: 2990
| Votes: 20 |
Rating: 2.40
Webmasters struggle everyday with the question of how they should
advertise their website. There are so many advertising venues; it
is hard to know which is the right venue or the right combination
of advertising venues.
Highest Ranked "Business Online" Articles
Making Money with High Paying Adsense Keywords
Written by: Blake Evans |
Distributed: 2008-12-18 |
Word Count: 536 |
Page Views: 358
| Votes: 5 |
Rating: 4.20
Google was ingenious when they came up with Adsense. Not only do
they get an opportunity to make additional money from their
search engines, but they also allow Internet marketers a chance
to make money in an easier manner. Why is this so? Well, with
traditional affiliate marketing, you must make a sale before you
receive commission. But with Adsense, all you have to do is
create content that will produce ads that readers will click on.
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 1161
| Votes: 17 |
Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
The Importance Of Effective Follow-up
Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 602
| Votes: 6 |
Rating: 4.17
Marketing experts say that following up with clients is crucial
to successful selling because most prospects do not buy the first
time, according to Aweber, a leading autoresponder company.
People must encounter a marketing message multiple times before
making a purchasing decision.
Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 1229
| Votes: 17 |
Rating: 4.06
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 1528
| Votes: 40 |
Rating: 4.05
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu |
Distributed: 2009-02-27 |
Word Count: 484 |
Page Views: 294
| Votes: 7 |
Rating: 4.00
Using a good domain parking services to monetize expired domain
names seems to be a neglected aspect with a number of domain
names traders. Domain parking is also an unfamiliar concept to
many inexperienced domain name traders. Read this article to
better understand domain parking and how it can be of benefit to
you.
Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu |
Distributed: 2009-07-31 |
Word Count: 549 |
Page Views: 2188
| Votes: 14 |
Rating: 4.00
You can use a number of simple methods and plans to create a
solid income base that earns a monthly ongoing income base.
For many expired domain entrepreneurs (both full-time and
part time), expired domains offer an opportunity to
supplement their current income with money earned out of
dealing with expired domains.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 465
| Votes: 13 |
Rating: 3.92
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta |
Distributed: 2007-04-23 |
Word Count: 1064 |
Page Views: 1179
| Votes: 9 |
Rating: 3.89
Redeveloping your website can be a real challenge when you assume
your web designers and developers understand search engine
marketing. Unfortunately this is not usually the case. Most
designers are great at making pretty pictures and developers are
great at making great technology. But pretty pictures and great
technology don't necessarily give you great search engine
results.
How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin |
Distributed: 2006-10-17 |
Word Count: 1263 |
Page Views: 851
| Votes: 7 |
Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily
embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN)
ads.
|
|
|
Article Statistics
|
Find This Article Title In The Search Engines:
Widow Search
Right Blinker
Google
Yahoo!
Zuula
Bing
Cuil
Last Distribution Date:
2006-05-26 10:08:00
Word Count: 672
Total Views: 2258
Views This Month: 7
Views Last Month: 17
Article Rating: 3.00 of 5
Votes Cast: 10
Author Overall Stats:
Times Viewed Overall: 2258
Author Overall Rating: 3.00 of 5
Votes Cast Overall: 10
More Articles By This Author:
Articles On This Website
|
|
|
Article Reprint Rights
|

This work is licensed under a
Creative Commons License
You are not required to show the creative commons license notice when you reprint this work.
|
|