We accept Paypal
In Business
Since 2001
Introduction
Audio
 
This text will be replaced by the flash music player.
Owned by Bill Platt (405) 385-7038
Home for Writers for Publishers Article Directory Article Search
Buy Our Services
Article Distribution
Article Ghost Writing
Article Marketing Ebook
Site Navigation
Home
+ Contact Us

   Email Us

   or Call Us at:
   (405) 385-7038

+ Ebooks
+ Blogs
+ Social Media
+ About Us
+ Extra Pages
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
thePhantomWriters Blog
Get RSS Feed

Are You Paying Too Much For Traffic? Increase Clicks 40-Fold With This PPC Strategy
How To Use Disinformation To Foul Up Your Competition In The SEO Game
Tips For Writing Your Own Articles
2009 Has Been A Rough Ride
Out of Office 11-17 to 11-19 for Funeral and Meeting with Attorneys
Larry Platt of Ponca City, Oklahoma Passed Away This Morning (11-13-09) After A Long Illness
Out of Office 11-02 to 11-11
What Kinds Of Backlinks Will Best Help Me Rank In Google?
Site Overhaul Coming In Next Couple Weeks
If You Fail To Believe In Article Marketing, You Will Fail To Succeed...
Other Sites We Own
Reputation Management SEO

Karma SEO Blog

Article Marketing Radio

Backlinks Magnet Wordpress Plugin

Free Twitter Stats Banner

Jobs and Paychecks

 

Accelerate Online Sales - 3 Steps To Generating New Business

Copyright (c) 2006-2010 Rosemary Brisco
(See This Article in its Original Format.)

 
Many companies believe that the process of optimizing your Website by adding keywords to the content, title, and meta tags is the silver bullet to generating sales leads.

By itself, it isn't.

Driving prospects to a Website is only the first step in a successful search-engine-optimization program. Unfortunately, 90 percent of businesses only focus on this first step, while a successful online campaign actually has three critical components:

* Drive prospects to your Website.

* Keep them there by creating a compelling benefit-based message.

* Generate sales leads, ensuring the site turns visitors into customers.


To assure that your site successfully addresses all three of these components, potentially increasing your sales leads by 25 to 50 percent in just a few months, follow the site optimization and Web usability best practices outlined below.


Assess your audience and identify what actions lead to sales.

* Success lies in understanding your customers. Who are you trying to attract? What content would attract each of these key audiences? How can you encourage Website visitors to interact with your company?

* Talk to sales. Identify the best type of lead for the sales team. Take into account how the salespeople describe your products and services to prospects, and the objections they receive.

* Evaluate customer buyer cycles and potential "call-to-action" items that could be incorporated onto the site to engage prospects. Do you have relevant content for prospects who are in the early research stages? Do you also have relevant content for those who are ready to engage with your sales team?


Assess your site.

* Evaluate the content on your Website based on the needs of your audience. Do you have content for all audiences? What type of content will keep prospects on your Website?

* Research the competition. Review the Websites of your top competitors and assess how well they rank in the search engines for your top search phrases. Identify competitors that you may not even know about by using the "similar sites" feature in Google. Search engines can find what sites are similar based on the site's content and the links pointing to a site.

* Assess your Website's traffic activity. Where is the traffic coming from? How many visitors leave after viewing the home page? How long do visitors stay on your site? What are the top search phrases used to find you? What is the most visited content?



Identify the right keyword phrases.

* Identify the most valuable keywords for your company based on relevance and popularity. Having your site found for unpopular search phrases is of little value.

* Think like your prospects. Understand how they would conduct searches for your products and services. There are several ways to identify the right keyword phrases:


- Brainstorm with existing customers.

- Analyze Website statistical data.

- Review site search results.

- Research keywords with special tools and search engines.

- Explore competitors' Websites.

- Test with a Pay Per Click (PPC) campaign.


* Research the popularity of your search terms and the competition for those same words. Good keyword-selection tools are Wordtracker and Overture.



Optimize your site.

* Create keyword-rich title and meta description tags.

* Optimize each Web page for two to three keywords, using your keyword phrases in a natural way. Dispense with marketing fluff and jargon.

* Include keywords in internal anchor text links.

* Include an extensive site map and link to it from the homepage.



Track performance and re-evaluate.

* Your company will spend considerable resources creating its online lead-generation program. Tracking is the key to defining the effectiveness of this program.

* There are multiple ways to evaluate effectiveness, including the:

- Number of unique or new visitors

- Increase in the rankings of your site for top keyword phrases

- Opt-in email sign-ups

- Information requests by phone or email inquiries

- Visitors taking online product tours or signing up for Webinars


Getting a prospect to click on your listing in a search engine is only the first step in an effective lead generation program. What happens after they arrive on your Website is just as important as how they get there.


About The Author:
Rosemary Brisco is president of ToTheWeb, LLC, which creates customer-oriented Websites that achieve high visibility in the search engines. Clients include venture capital firms such as Mayfield Fund, Mohr Davidow Ventures and Selby Ventures, as well as organizations such as Adobe, Kodak, Stanford University, and numerous Silicon Valley startups. For more information, go to: http://www.totheweb.com.

Copyright (c) 2006, Rosemary Brisco

Follow "The Phantom Writers" on Twitter (@phantomwriters)
to be notified when new articles are made available.


VOTE ON THIS ARTICLE
Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.


Top-Level Category: Business Online Articles

10 Most Recent Articles Written by Rosemary Brisco

All of Author's Articles on this site: Rosemary Brisco Articles

Most Recent "Business Online" Articles

Free Fax Trial - Is This A Rip-Off Or Not?
Written by: Titus Hoskins | Distributed: 2010-02-09 | Word Count: 584 | Page Views: 36
Free Fax Trial - Many people are very wary of anything offered for free on the web, but this is one case where trying a free fax trial could prove very beneficial for everyone concerned. Find out why by reading this informative article...

The End Of Dumb Affiliate Marketing
Written by: Willie Crawford | Distributed: 2010-02-09 | Word Count: 921 | Page Views: 73
One of the saddest things that I witness day after day is affiliate marketers who really struggle to make sales. They send out email after email, promotion after promotion, yet often make very few sales. This is not only sad, it's also needless "practice bleeding." Making affiliate sales is easy when you know the secret. It's even very scientific and does have fairly predictable results.

Does Your Web Site Pass the Title Tag Test?
Written by: Stone Reuning | Distributed: 2010-02-09 | Word Count: 694 | Page Views: 42
When you call up your web site, what do you see in the top of your browser? If your title tag simply reads "company name" or "welcome", you're missing a big opportunity to entice more visitors to your site from the search engines.

Four Warnings Regarding a Foreign-Sounding (or Foreign-Looking) New Business Name
Written by: Marcia Yudkin | Distributed: 2010-02-09 | Word Count: 726 | Page Views: 44 | Votes: 1 | Rating: 2.00
Foreign names for companies or products sometimes do very well in the American market. We also see plenty of pseudo-foreign names - created by misapplying spelling patterns found in foreign languages. Use my four-point checklist to make sure you're branding well by giving your name a foreign flavor rather than burdening your creation with a seriously disadvantageous name.

The Road To Online Marketing Success Requires Commitment
Written by: Bill Platt | Distributed: 2010-02-09 | Word Count: 1552 | Page Views: 58
Unsuccessful online marketers are notorious opportunity seekers - giving an opportunity only a couple of weeks to start showing results, before changing directions to chase the next flavor of the week. It almost seems that the majority of online marketers are chasing get-rich-quick schemes, rather than trying to develop a legitimate business. Those who are successful online, are the kind of people who make a solid commitment to a particular business model and make a long-term commitment to a realistic marketing plan.

Internet Marketing - Why 2010 Will Be A White Knuckle Ride For Web Marketers
Written by: Titus Hoskins | Distributed: 2010-02-04 | Word Count: 1193 | Page Views: 60 | Votes: 1 | Rating: 4.00
The coming year 2010, may just be one of the most challenging times for web marketers, mainly because of new FTC (Federal Trade Commission) Guidelines and "ALL" the recent changes within Google. Read to discover what all these new changes could mean for your own online marketing...

Razor Blades And The Marketing Slippery Slide
Written by: Scott Bywater | Distributed: 2010-02-04 | Word Count: 558 | Page Views: 29 | Votes: 1 | Rating: 5.00
On Friday, I made a mistake which probably cost me a thousand dollars or more. That's right. I gave you the wrong number to call to listen into the replay of my teleseminar about getting more customers last week. Now when people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so (as I did on Friday).

The Art of Working A Room -- Networking Skills for Small Business
Written by: K. MacKillop | Distributed: 2010-02-04 | Word Count: 1115 | Page Views: 61 | Votes: 2 | Rating: 3.00
Mastering the art of effective networking marks the difference between merely successful entrepreneurs and captains of industry - the better you are at networking, the more power you wield. There are a few simple rules to follow to be successful working the room, and anyone with a little willingness can learn to be a master of networking.

Your New Business Name: Three Problems That Could Spell Trouble
Written by: Marcia Yudkin | Distributed: 2010-02-04 | Word Count: 596 | Page Views: 58 | Votes: 1 | Rating: 3.00
If customers, referral sources and media people can't correctly translate the spoken version of your business name into writing, or if they can't make sense of it when they hear the name, word of mouth publicity hits a major snag. Avoid these serious problems when deciding on your new company name.

Online Fax And The Small Business Start-Up
Written by: Titus Hoskins | Distributed: 2010-02-03 | Word Count: 483 | Page Views: 28
Many business start-ups are turning to the Internet to handle all their faxing and phone needs. Online fax and virtual PBX services are becoming extremely popular - discover why by reading this informative article.

Most Viewed "Business Online" Articles

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 41438 | Votes: 9 | Rating: 2.11
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 33717 | Votes: 13 | Rating: 2.38
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 26106 | Votes: 23 | Rating: 3.65
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 22722 | Votes: 8 | Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 12979 | Votes: 9 | Rating: 2.00
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 3416 | Votes: 32 | Rating: 3.72
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

A New Home Business
Written by: Angela Recchia | Distributed: 2006-09-08 | Word Count: 319 | Page Views: 3218 | Votes: 7 | Rating: 2.57
When joining a new affiliate program, many people do not know where to go next. They join thinking that's all that is needed without a plan of action. What is needed is promotion of your program and getting others to join you. If you are motivated and have the drive and knowledge to get you started. Then you are on your way.

Credit Card Growth
Written by: Scott Burke | Distributed: 2006-07-05 | Word Count: 384 | Page Views: 3011 | Votes: 9 | Rating: 2.44
Industries that expand at such a rapid rate often are vulnerable to fraud schemes devised by those seeking to capitalize on newfound criminal opportunities, dated security measures, and outdated laws. The credit card sector is no exception.

Click Fraud: Defining the Context of a Problem (Part 1)
Written by: Jim Hedger | Distributed: 2006-10-12 | Word Count: 1426 | Page Views: 3010 | Votes: 11 | Rating: 2.55
Everyone involved in search marketing considers Click Fraud a problem issue though to what degree problems exist depends on who is looking at the issues. Pay-Per-Click (PPC) search advertising is the golden goose that makes the major engines financially viable but the success of the PPC model, mixed with the nature of the 'net can make PPC advertising a double-edged sword for advertisers.

Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt | Distributed: 2007-11-09 | Word Count: 1431 | Page Views: 2990 | Votes: 20 | Rating: 2.40
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

Highest Ranked "Business Online" Articles

Making Money with High Paying Adsense Keywords
Written by: Blake Evans | Distributed: 2008-12-18 | Word Count: 536 | Page Views: 358 | Votes: 5 | Rating: 4.20
Google was ingenious when they came up with Adsense. Not only do they get an opportunity to make additional money from their search engines, but they also allow Internet marketers a chance to make money in an easier manner. Why is this so? Well, with traditional affiliate marketing, you must make a sale before you receive commission. But with Adsense, all you have to do is create content that will produce ads that readers will click on.

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 1161 | Votes: 17 | Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

The Importance Of Effective Follow-up
Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 602 | Votes: 6 | Rating: 4.17
Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 1229 | Votes: 17 | Rating: 4.06
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 1528 | Votes: 40 | Rating: 4.05
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 294 | Votes: 7 | Rating: 4.00
Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 2188 | Votes: 14 | Rating: 4.00
You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 465 | Votes: 13 | Rating: 3.92
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 1179 | Votes: 9 | Rating: 3.89
Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 851 | Votes: 7 | Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.





Article Statistics
Find This Article Title In The Search Engines:

Widow Search
Right Blinker
Google
Yahoo!
Zuula
Bing
Cuil

Last Distribution Date:
2006-05-26 10:08:00

Word Count: 672

Total Views: 2258
Views This Month: 7
Views Last Month: 17

Article Rating: 3.00 of 5
Votes Cast: 10


Author Overall Stats:

Times Viewed Overall: 2258
Author Overall Rating:
3.00 of 5
Votes Cast Overall: 10


More Articles By This Author:

Articles On This Website

Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons
License


You are not required to show the creative commons license notice when you reprint this work.
Article Publishing Tools
Print Article
Email-to-Blog
HTML Source Code
Text Newsletter Format
Link Back HTML

Blog Publishing Tools

Internal ID: #2888

Education For Careers




All Articles are Copyright © 2001-2010 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2010, ThePhantomWriters.com