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The Bigest Bluff In Erp History
Copyright (c) 2007-2023 Onuora Amobi
(See This Article in its Original Format.)
All or nothing
Larry Ellison has called the biggest bluff in enterprise software history.
He has bet that his Oracle corporation can create a landmark enterprise application suite that will knock the socks off all the critics and analysts and add more value to organizations than any other ERP suite in history.
Oracle has acquired over 20 companies in the past 5 years and has been busily integrating those companies and applications into one suite.
There are challenges with this approach.
Obviously with every acquisition the company makes, it has had to integrate or layoff employees from the acquisition victim. On the other hand, it seems to have done this with a certain clinical efficiency that seems to have worked.
This has never been done before. The scope and breadth of this development effort is unparalleled in the history of enterprise systems. Oracle SVP of application development John Wookey has the unenviable task of pulling together massive applications, developers and their development platforms and trying to create one cohesive yet intuitive platform. If he pulls this off, he will go down in software development history as a software demigod.
Their main competitor SAP has not been exactly snoozing. They have taken advantage of the vacuum in the large ERP market and signed up customers at a rapid pace. While they have stumbled a little bit with their ALLEGED inappropriate downloads etc, they are still very formidable.
The certainty of a stable economy: The United States has had a relatively good run economically for almost 6 years now. Unemployment has remained low and so has inflation. The U.S. has also moved agressively to discuss and face head on the potentially looming mortgage crisis. If any of these factors change and the other shoe drops while Oracle is launching their fusion product, it could make the sale of their multi-million dollar software challenging.
The sheer risk of it all: Oracle has bet the farm on this approach and acquired a lot of companies to boot. If the finished product is underwhelming and cannot justify the necessary value proposition and ROI, the consequences would be disastrous. First of all, the consensus would be impossible to keep a secret. Word would spread on the street and customers would stay away. SAP would become an even more attractive alternative. Oracle's share price would also take a beating.
Bottom line, it's a lot of risk..
There are some mitigating factors here...
1) It's friggin Larry Ellison. Not only is he business saavy, bold and daring but he UNDERSTANDS software. he is (allegedly) a hard taskmaster and knows what he needs to get from his people.
2) His people: Based on their bios, it seems that Larry hired some of the best and brightest in the industry. From Charles Phillips to John wookey to Charles Philips etc, the team seems to be in top form and up to the task.
3) The ERP industry has been overdue for a change and some excitement. There were 3 or 4 major players in the large enterprise apps space for a while. Now there are 2. Since Oracle has been off in development, it's been just SAP rolling out new additions to functionality. Oracle has been in maintenance mode with their apps, just keeping their enterprise software going and making sure they dont screw anything up.
The time is ripe for new and fascinating software functionality.
Time will tell if Larry's bold strategy was worth it. One thing is sure, he has bet everything on this.
It will be the most interesting experiment in software acquisitions and probably will be instructive to other companies looking to follow in Larry's footsteps.
If it succeeds, companies will look to more agressively grow by acquisitions and if it fails, that will make the strategy a lot more unattractive.
Either way, it should be fun to watch...
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