In Business Since 2001 We accept Paypal
Home for Writers for Publishers Article Directory Article Search
Guides
Article Marketing Secrets
20-Min Article Writing
Author Resource Box
35 Traffic Strategies
Kindle Uploads 101
Fantastic Fiction Decoded


Click Here to
see on Amazon


Site Navigation
Home

Writing Services
+ FAQ

FAQ

+ About Us
+ Blogs
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
Other Sites We Own
Writing Puzzle

Professional Book Marketing

Platt Publishing

Marketing Help


 
Article Teaser: In today's internet environment, ads that do not immediately "grab" a surfer's attention will receive "the click of death" as the visitor leaves your ad. An ad on the Web will often receive only a glance. In that split second, a potential prospect has to be enticed into giving the ad a second, deeper look. Here are some basic guidelines for writing profitable ads that pull.

Keep reading below...

Profitable Ads - How To Write Ads That Pull

Copyright (c) 2008-2017

In today's internet environment, ads that do not immediately "grab" a surfer's attention will receive "the click of death" as the visitor leaves your ad. An ad on the Web will often receive only a glance. In that split second, a potential prospect has to be enticed into giving the ad a second, deeper look. Here are some basic guidelines for writing profitable ads that pull.

A successful internet ad consists of three main components:

  • compelling headline

  • benefits list

  • call to action

  • THE HEADLINE

    The function of an ad headline is to pull your visitors deeper into the page. If visitors can be enticed into looking deeper into the page, other page elements, such as a benefits list, can guide them toward the action you want them to take.

    Ideally, you should be able to explain what your ad is about with a headline of 40 to 60 characters. You will lose visitors with a headline that is too long and complex.

    Your headline should stand alone. If you view your headline by itself, does it make sense and convey your message? An ad which begins with a good headline will be sure to captivate a viewer at a single glance whether it is placed on a web page or a traffic exchange banner ad.

    In addition to compelling text, other headline properties, such as color, font size, and punctuation can also determine the effectiveness of a headline. Quotes are good. Red is good. Big is good. Bold is good.

    A good headline should "involve" your viewer in some way. If you are targeting visitors interested in home remodeling, for example, this headline will bring "their" home into the picture:
    --- Thinking About New Windows or Siding for Your Home?

    Ultimately, the effectiveness of your headline can only be measured after testing it in the marketplace. If you use your headline in a banner ad on a traffic exchange or in a safe list ad, you will get immediate feedback as to its effectiveness. A well-crafted headline will "get the clicks." If your headline doesn't get the clicks, revise it.

    If you need more text to adequately convey your message, you can optionally use a sub-headline. Use a smaller font-size or color for your sub-headline to make sure that your main headline still dominates the ad. The sub-headline

    --- Make Your Home Beautiful with Our Quality Remodeling

    serves to develop further interest and pulls the visitor deeper into the page.

    BENEFITS LIST

    A well-crafted headline "grabs" the attention and interest of your visitors and guides them deeper into the ad to the benefits list. A bulleted or numbered benefits list will help deliver your message even to the visitor who just scans your ad.

    After reading through a good benefits list, your visitors will take the action you want them to take because they want the benefits you offer.

    In keeping with our remodeling theme, here is a sample benefits list:

  • Lower Energy Costs

  • Higher Home Value

  • Free Project Estimate

  • When you build your benefits list, you can use a customized bullet, such as a small check-box GIF image. Although you can use an animated GIF for a bullet, it might be too distracting in your ad.

    CALL TO ACTION

    The "call to action" tells your visitors exactly what to do to get what they want.

    So far, you've pulled your visitors in with your headline, enticed them with your benefits list, and now it's time to convert them into buyers.

    Here's an example of a simple call to action with a "sense of urgency" to it:

    --- Call Now for a Free Estimate

    --- (123) 456-7890

    CONCLUSIONS

    Writing profitable ads for the Web involves paying attention to the way today's web surfers actually view web pages. Often, your ad will only get a glance; and in that single glance, your ad must entice a prospect into looking deeper into the ad. You do this first of all with a captivating headline. Other elements, such as a benefits list, will lead your prospects to the action you want them to take. Putting all of these elements together along with a graphic or two might be all you need for an online ad or sales postcard.

    Consistently good ads that pull do not happen by accident. Once you get the hang of the basic three requirements of a successful ad, you are well on your way to designing good squeeze pages or landing pages, as well as "full-blown" sales pages.

    Sincerely Yours,

    Elizabeth Adams


    About The Author: Shop Amazon - Top Gift Ideas
    Elizabeth Adams has been writing direct sales copy since the early 1990's, when she employed several people to handle mailings and product fulfillment for her postcard marketing business. Elizabeth learned in direct mail how to tweak her sales copy on the run and improve her sales conversion by as much as 400% in only one mailing. She learned how to write a great headline and effective sales copy. Get "Great Headlines Instantly" today to learn how to do for yourself what Elizabeth learned in the trenches: http://www.elizabethadamsdirect.com/greatheadlines

    Follow "The Phantom Writers" on Twitter (@phantomwriters)
    to be notified when new articles are made available.


    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Online Articles || Related Categories: Writing and Speaking Articles

    10 Most Recent Articles Written by Elizabeth Adams

    Earning Ecommerce Cash: Starting an Online Business
    Written by: Elizabeth Adams | Distributed: 2008-04-29 | Word Count: 372 | Page Views: 1635 | Votes: 6 | Rating: 1.17
    There are many reasons why, each day, thousands of people are drawn to the idea of starting an online business:

    How Traffic Exchanges Work: A Short Review
    Written by: Elizabeth Adams | Distributed: 2008-04-23 | Word Count: 407 | Page Views: 1633 | Votes: 4 | Rating: 1.25
    Successful internet marketers use various tools to assist web surfers find their web pages. Blogs, article submissions, traffic exchanges--these are just a few tools in the marketer's tool kit. This article will present an overview of how traffic exchanges work.

    Sales Pages With Style - Create Quality Sales Pages With CSS
    Written by: Elizabeth Adams | Distributed: 2008-04-15 | Word Count: 1734 | Page Views: 2423 | Votes: 4 | Rating: 1.00
    Sales pages, to be effective, must immediately catch the attention of even a casual web surfer. The sales message contained in the sales page needs to be both easy to read and understand. If the content-display styling is well-crafted, the sales message can be absorbed with just a rapid page scan. An interested reader will re-read the page for the details. CSS is a web design tool that will help you carry your reader from your headline to your Buy Now button, and in this article, we will show you how to build CSS pages.

    Writing Articles With Style - Create Quality Articles With CSS
    Written by: Elizabeth Adams | Distributed: 2008-04-08 | Word Count: 2313 | Page Views: 2862 | Votes: 7 | Rating: 2.43
    Writing your quality articles using Cascading Style Sheets (CSS) will insure that your articles will be both easy to read and aesthetically pleasing to the viewer. This article will teach you how to utilize CSS within your articles and your website.

    The Opt-In Form - Easily Get More Quality Leads
    Written by: Elizabeth Adams | Distributed: 2008-04-03 | Word Count: 809 | Page Views: 3137 | Votes: 6 | Rating: 2.50
    If the other ad components, such as the ad headline, have been crafted properly, your visitors will already be presold on what you are offering them. The opt-in form must eliminate any misgivings a visitor might have about filling out the form and hitting the submit button. The basic components of the opt-in form work together to accomplish this.

    Make Money Now Online With Reverse - Margin Marketing
    Written by: Elizabeth Adams | Distributed: 2008-03-29 | Word Count: 635 | Page Views: 2000 | Votes: 7 | Rating: 3.00
    With Reverse-Margin Marketing, your customer pays you directly, not the company. The entire purchase price goes directly into your merchant account and from there directly into your bank account. You don't have to wait for a company-generated paycheck and can make money now online--fast.

    All of Author's Articles on this site:

    Most Recent "Business Online" Articles

    Four Tips For Creating An Effective Authors' Resource Box
    Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 3820 | Votes: 8 | Rating: 2.38
    In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

    Website Traffic Generation: Winning the Love of the Traffic Fairy
    Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 4311 | Votes: 6 | Rating: 1.83
    Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

    What Kind Of Backlinks Are Best At Helping Your Website In Google?
    Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 5460 | Votes: 8 | Rating: 3.63
    I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

    Understanding the Mechanics of Effective Article Marketing and Article Syndication
    Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 2381 | Votes: 3 | Rating: 1.33
    Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

    Top 10 Reasons Why Online Marketers Fail With Article Marketing
    Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 3587 | Votes: 6 | Rating: 2.67
    If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

    Article Marketing Tip: Stop Trying To Sell From Within Your Articles
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 2213 | Votes: 3 | Rating: 0.67
    The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

    The Six Degrees of Internet Marketing
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 4216 | Votes: 6 | Rating: 2.33
    The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

    How To Win More Eyeballs for Your Offers and Websites
    Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 2026 | Votes: 3 | Rating: 0.33
    Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

    How To Increase Your Rates and Earnings As a Freelance Writer
    Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 2251 | Votes: 3 | Rating: 0.33
    Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

    Promoting Your Business With Content:: Defining Your Writing Strategy
    Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 1955 | Votes: 3 | Rating: 2.00
    Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 44729 | Votes: 9 | Rating: 2.11
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 37252 | Votes: 13 | Rating: 2.38
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 28715 | Votes: 25 | Rating: 3.76
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 25938 | Votes: 8 | Rating: 2.13
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Successful Article Marketers Help Readers Solve Problems
    Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 22104 | Votes: 26 | Rating: 3.04
    Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 18005 | Votes: 10 | Rating: 2.30
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    The Importance Of Effective Follow-up
    Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 12415 | Votes: 10 | Rating: 3.20
    Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

    Today's Google Bots and What They Do
    Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 12285 | Votes: 8 | Rating: 3.25
    Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

    Successful Forum JVs and How To Get Them
    Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 8976 | Votes: 11 | Rating: 2.18
    The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

    Changing Your Company Name: The Good, The Bad and The Unnecessary
    Written by: Marcia Yudkin | Distributed: 2009-07-16 | Word Count: 520 | Page Views: 8850 | Votes: 22 | Rating: 1.91
    Wondering whether or not to change your company name? Several reasons for doing this are legitimate. Other reasons should make you stop and reconsider.

    Highest Ranked "Business Online" Articles

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 3707 | Votes: 17 | Rating: 4.18
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 3766 | Votes: 19 | Rating: 4.16
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 4412 | Votes: 40 | Rating: 4.05
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    Secrets of Domain Parking - An Innovative and Easier Way to Make Money
    Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 3784 | Votes: 7 | Rating: 4.00
    Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 3936 | Votes: 13 | Rating: 3.92
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    How To Build A Website That Will Rank Well In The Search Engines?
    Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 6940 | Votes: 9 | Rating: 3.89
    Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

    How to Prosper Beyond Virtual Real Estate
    Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 4447 | Votes: 7 | Rating: 3.86
    We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.

    Why I'm A 'B-Level Marketer!'
    Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 4332 | Votes: 24 | Rating: 3.83
    At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

    The Role of Hunger in Your Business
    Written by: Mark Silver | Distributed: 2009-01-21 | Word Count: 1016 | Page Views: 1870 | Votes: 5 | Rating: 3.80
    Hunger and fear are good for your business. Not abject hunger and despairing panic, mind you. That's too much. But a little touch of hunger and fear is very useful. I know there are many people out there who would prefer that not to be the case. And I'm one of them. I wish inspiration and love were big enough motivators for action. But for us humans who aren't yet enlightened, they don't seem to work so well.

    The Importance Of Creating Resistance In Your Copy
    Written by: Bill Platt | Distributed: 2009-09-10 | Word Count: 2009 | Page Views: 2488 | Votes: 5 | Rating: 3.80
    "Creating Resistance in Your Copy" is an idea that is alien to most online marketers. After all, online marketers want to believe that everyone should buy their products and services, because the more people buying what is being sold, the more money the marketer will inevitably earn.












    Download an eBook today
     
    Directory Navigation
    Locate By Author

    Locate By Category:
    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Publishing Tools
    Print Article
    Email-to-Blog
    HTML Source Code
    Text Newsletter Format
    Link Back HTML

    Blog Publishing Tools

    Internal ID: #5883
    Article Statistics
    Word Count: 753

    Total Views: 2347

    Article Rating: 2.33 of 5
    Votes Cast: 6

    More Articles By Author:




    Article Title Search:

    Widow Search
    Right Blinker
    Google
    Yahoo!
    Zuula
    Bing
    Cuil

    Last Distribution Date:
    2008-03-31 13:36:00






    All Articles are Copyright © 2001-2017 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2017, ThePhantomWriters.com