One day I discovered that I was doing everything right.  Why 
weren't the clients coming?  Metaphorically speaking I was 
operating at a 25-Watt bulb.  What is your wattage?  Your future 
clients can't see you sitting at your desk.  If you're marketing 
with a 25-watt bulb your prospective clients may see you but 
unless you shine brightly and consistently, you will stay in 
the shadows.

When building a plan for greater visibility you want to look at 
several things.

1) Making sure you are aiming your light at the right target 
market.  If you are just beginning in your field there is a 
tendency to spread a wide net.  Once you gain more experience 
you find there are particular clients you really want to focus 
on. Then you have your more specific target market.  The most 
non-effective way of shining your light is pointing it in all 
directions as if you were searching.  Be focused.


2) What type of visibility tactics do you enjoy?  This is 
important.  If you don't enjoy what you are doing it will 
come across in your message.

Examples:

If you enjoy speaking, what groups fit your criteria for your 
target market? Then, you might think of what groups fit the 
environment you enjoy.  Once you have determined that, make those 
introductory calls to the group leaders and get on their speaking 
docket.

If you enjoy writing, what style of writing do you like?  Mine 
happens to be writing from the heart through actual experiences. 
It is usually in story form.  It reflects learning's and provides 
positive viewpoints giving others room to grow. The bottom line 
is, if you like to write - then write!  Do it in your style and 
get your stories out to your market.

If you enjoy facilitating what could you bring as a sampling of 
your work.  I have a friend with an Improv business.  She and her 
staff host an open house at different times during the year to 
let the public "experience" what they do.  They invite current 
and past clients as well as new possibilities. In Person and 
Sampling is most effective for them to build their database as 
well as client base.

I could go on but I bet you get the idea.  Whatever approach you 
use, pay attention to what you enjoy and the strengths you have. 
Don't be afraid to be creative.  That's when your uniqueness will 
shine.


3) Find other businesses that compliment what you do and visa 
versa.  I have just approached several coaching and alternative 
healthcare website owners to offer article content.   I provide 
the articles at no charge and they provide their database with 
the information.  It is a win/win opportunity.  I have a peer 
and friend with http://www.nurse-entrepreneur-network.com who 
consistently looks for complimentary content that will benefit 
her client base.  She has already requested this article be on 
her database before it's ready to go. There are many publishers 
on the Internet that will place your article on their website 
at no charge for other business owners to pick up.  i.e. 
http://www.ezinearticles.com and http://www.authorconnection.com.

There are also other websites that have a range of what they 
charge to publish your work  i.e., http://thephantomwriters.com 
or http://www.getslightlyfamous.com.  (provides the Slightly 
Famous Marketing Plan Guide for free when you sign up for their 
free newsletter)

What will you do to be seen?  Think about what you enjoy, what is 
most effective for your product or service and get out there and 
DO IT!  Consistency is the key.  Choose one or two marketing 
approaches, stick to the plan and work it.  You will be happy 
with the results.

To learn more about finding the marketing style that fits best
for you see http://www.marketingontheplayground.com. 

Beth Woodward, CPCC, CEK  (Chief Executive Kid). 
Beth is the creator of the popular 
Marketing On The Playground(TM) Program, 
Women's "Brain" -Storming On The Playground(TM), 
and is the author of the 
Marketing On The Playground(TM) Storybook...eBook.
Visit Beth at: http://www.marketingontheplayground.com