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Distribution Before Production
Copyright © 2005, Jennifer Wang
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Shervin Youssefian is a young 27-year old Armenian filmmaker
who took filmmaking to a whole new level. After graduating from
the University of Northridge, he immediately founded Miran Films;
a Los Angeles based Production Company. After a few years of
producing commercials for TV, he concentrated on completing
several feature-length screenplays that he would hopefully sell
to the market and enter the Hollywood industry.
He submitted the material to film festivals and producers but he
soon realized that it was all in vain and cost too much money.
Film festivals will generally take your money and give you a pat
on the back and see you on your way. Producers will generally
look at an unknown writer’s material if they are currently out of
work, and if they are currently out of work, it could only mean
one thing: they are not creative enough to create their own
opportunities.
After receiving a countless number of rejections from literary
agents, Youssefian decided that he would take matters into his
own hands. He sat down and completed his fifth screenplay
entitled Machiavelli Hangman in only a few days. Once the first
draft of the 95 page script was ready, he called around and
began forming a production team that would begin the amazing
Machiavelli Hangman journey.
The project was a big secret because of the controversial
political content of the script and its completely innovative
narrative structure. As more professionals read the script and
joined the team, Youssefian formed another organization called
Armenian Filmmaker. This was an idea that launched a big movement
within the Armenian community of Los Angeles because it
encouraged the 200,000 or so Armenians to contribute a single
dollar toward the 200,000 dollar budget of the film. After only 2
months, the website had received up to 60,000 dollars in
contributions. Many investors of different background were so
impressed that they stepped up to finance the project.
This success was a combination of a few different things. "It was
the gesture of doing something great and asking the community to
help along with having a really great script. These guys were
genuine and full of talent, so it was very easy to give them
encouragement in whatever shape and form," says Arman Stepani,
one of the contributors to the project.
Machiavelli Hangman is currently in production and is set to be
released later this year. This would mark the first film in world
cinema to have been completely funded by a local community.
"If you think about it, this equates to having distribution
before production. The audience is paying for this film to be
made before it even goes into theatres!" adds Stepani.
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