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What Every Ezine Owner Should Know About Unsold Ad Space
Copyright © 2005, Raynay Valles
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The deadline approaches and your ad STILL has not sold. What are
you going to do? Many publishers would leave the ad unsold, but
some publishers have found "insider" ways to make money with
their hard-to-sell ads.
Let’s face it, if the ad is unused at publication, you have made
zero dollars. I'd rather have a money saver or a potential
money-maker in the ad slot than nothing at all.
You have four great options for benefiting from your unsold ad
spaces.
OPTION 1 - BARTER THE AD SPACE FOR SOMETHING YOU NEED
You may be able to get products and services you need in exchange
for the ad. What do you need or want? New website graphics?
Software? Jewelry? Whatever you’re thinking of buying, try
trading for it first.
Contact possible trading partners and make your barter
proposal. A website where you may find barter partners is
http://www.craigslist.org . View some of the posts under
the Barter category then post your own ad.
If you can barter instead of buying, that ad just saved you
money.
OPTION 2 - SELL YOUR AD SPACE AT AUCTION
You can sell your ad for whatever you can get at auction for it.
One of the most popular places to auction ezine ad space is
http://www.ezineadauction.com Post a listing that describes
your list to potential bidders.
If it doesn't sell by auction deadline, that ad slot may still
be able to make you money.
How?
Ask yourself "What can I show my subscribers that will help them
solve their problems?" Those are the products and services you
may want to promote in the ad slot on a pay-per-sale basis.
OPTION 3 PROMOTE AN AFFILIATE PROGRAM
Search for a product or service your list would likely want.
For example, if your subscribers are small business owners,
find tools, ebooks and software to help them. Find companies
who provide these things and check to see if they have
affiliate programs.
Affiliate programs pay you a commission when your referrals buy.
Choose an affiliate program that matches your readership and
that's high quality. Whatever you promote reflects on your
company.
For a list of affiliate programs, visit
http://www.associateprograms.com or http://www.clickbank.com .
If you have never used affiliate programs, a great course on
affiliate marketing can be found at
http://www.internetmarketingmadesimple.com/affiliatecourse.html
OPTION 4 - PROMOTE A JOINT VENTURE
You may choose to find other companies to promote on a joint
venture basis. The thing about joint ventures is you may be
able to get your partner to give a special bonus to your list,
especially if your list is large or highly focused.
What kinds of special bonuses?
Special Reports
Online Audios
Online Videos
Tipsheets
Cheat sheets
Ebooks
Teleseminars
Imagine giving your list a gift full of valuable information.
Your list will be impressed that you gave them something
valuable. Furthermore, they may buy.
Here’s an example of this in action: An ezine owner gave me
(and everyone on his list) a free teleseminar with a top
marketer. The information was so useful that I bought the full
marketing course. The marketer made money, the ezine owner
made a commission and I got great information that helped my
business.
The way it works is, before your promotion, your joint venture
partner agrees to track your giveaway. You give away something
your readers can use, and if they buy from your joint venture
partner, you get a referral fee.
Some ezine owners are finding that their affiliate and joint
venture promotions bring them more profits than selling ads. The
downside of running a pay-per-sale promotion in the ad slot is
you may find that your promotion doesn’t work. If you run a
promotion and it doesn’t make any money, you’re no worse off
than running nothing in the spot.
To easily find out about joint ventures, sign up for
JV Hotlist at http://www.jvhotlist.com
JV Hotlist lists companies who want to joint venture with
ezine owners.
Now you have four potentially profitable options for unsold ad
space. Barter for things you want, sell the space at auction,
promote an affiliate program or promote a joint venture.
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Writer's Resource Box:
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The article on this page is Copyright © 2005, Raynay Valles
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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