Question 1: As a business owner, manager, and even as an
individual, what makes YOU magnetic?
In order for people to want to work with you or your company,
it's vital that you have a solid understanding of what makes you
magnetic, and that you market those magnetic attributes to your
target audience.
For HR purposes, our target audience is qualified, reliable,
productive, motivated employees. So, how do you become a true
magnet for these special people?
First, ask yourself my original question in more specific terms.
What about your organization makes you an "attractive" place to
work? What really draws employees to you? Is it your product,
office building, work culture, great interaction between
employees, super clients, great compensation plan, above average
benefits, time off benefits, high energy, fun place, travel?...
Put your list of magnetic attributes onto paper. List the items
in generalities as I did above. Then, get more specific about
each item. What specifically about your culture is magnetic to
current and prospective employees? What benefits really keep your
employees happy?
If you are drawing a blank, or you want a larger pool of
contributors adding to the list, then I recommend you ask your
coworkers and other employees what they see to be the benefits of
working in your organization. They may share your perspective or
they could surprise you with a different set of insights into
your organization's magnetic strengths.
Question 2: Why is being a magnetic manager or employer so
important?
I'll answer this with another question: How much time have you
wasted hiring the wrong employees and trying to "fix" them to
become the employee you really want? By implementing a magnetic
approach to employee selection and retention, you will save time
and money (and headaches).
A - As an employer, how can magnetism retain employees?
1. Resell your magnetism to your current employees. Employees
need to be reminded why they should remain at XYZ Co. so they
don’t wander off to other employers.
2. Present different organizational attributes at staff
meetings, reinforce this message in newsletters or e-mails,
create benefits statements, or give the job of communicating
this information to your employee relations task force.
B - As a Recruiter, market your magnetism to prospective
employees.
1. In your employment ads sell your attributes in the text.
2. During the interview, talk about why you love working at XYZ
Co. and how other employees feel. Your competition isn't likely
to sell themselves with the same self-awareness. Since you want
to hire people who are attracted to your unique magnetic
qualities, sell these qualities to your prospective employees.
3. At networking events, introduce and discuss your
organization in a way that makes people immediately think, "I'd
like to work there!"
4. Share your exciting news with the media, local papers,
industry journals, etc., so others can see your growth, awards,
employee promotions, new products, and other events.
I know some of you don't like to brag about yourself or your
business. But this isn't bragging -- it's fact! Look at marketing
your employee magnetism as sharing information. Let others
participate in all the benefits of working in your organization
and you will attract and retain the right people!
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