John Taylor of How To Get Paid To Blog, invites you to reprint this
article in your print publication, ezine, or on your website.
This is a Free-Reprint article. The only requirements for publishing this article
are:
You must leave the article and resource box unedited.
You are not allowed to change our recommendations, nor are
you allowed to change the context of the article.
You may not use this article in UCE (Unsolicited Commercial Email).
Email distribution of this article MUST be opt-in email only.
You must forward a copy of the ezine or newsletter that contains the
article inside to the author at:
dma@partnergateway.co.uk.
If you post this article on a website, you MUST set any URL's
in the body of the article and most especially in the Author's
Resource Box as hyperlinks. You must also send us a copy of
the URL where you have posted this article.
If you find any of the rules to be unsavory or unacceptable, please
do not publish this article. While we are happy to make the content
available to you for your own use, we must insist on having our rules
and *Terms of Reprint* honored in full.
Thank you for adhering to these four very simple rules.
It doesn't matter what kind of web site you have you must
understand your target audience and know what it is that they
want. Please notice that I used the word want and not the word
need. There is a world of difference between wants and needs.
For example you might need a means of getting from A to B and
almost any vehicle would fulfil that need; but what you really
want is a top of the range BMW!
I write my blog with just one person in mind. In my minds eye
I have come to know that person intimately, I understand his
goals, his dreams and his aspirations and I know the things that
really interests him. He is my ideal reader, he soaks up every
word and he clicks every link I include in each blog post.
Clearly, you can't please all the people all of the time. So,
the best strategy is to focus on pleasing the people you can
influence. You don't want passive readers, you want people who
will take action. Readers who will click a link because you have
recommended a new eBook or a new software product. Readers who
will click the "Buy Now" button and earn you an affiliate
commission.
So, what do you need to know about your target audience?
You will get two types of people coming to your site... People
with whom you have built up a relationship and who like to read
your blog. People who have come to your site for the very first
time. You have two jobs to do. You have to keep the first type
of people coming back and you have to grab the second type of
people's attention, persuade them to stay long enough to engage
their interest and to convert them to loyal readers.
Just think - when you are online what is it that you want
to achieve? The majority of people online are looking for
something. It's unlikely that they are just surfing in a random
fashion, although some people will do that. When online people
are usually looking for specific information or seeking the
solution to a problem.
Your job as a blogger is to make that information, and those
solutions, available so that they can be found. In other words
your content must closely match the wants of your target
audience.
Make sure that your blog has a well defined theme and try to
stick to making posts that stay on topic. Keep up to data with
the news within the theme of your blog and provide your readers
with your opinions on relevant and interesting items. Encourage
feedback and always respond to questions from your readers.
Use a blog script or service that allows the easy addition of
RSS feeds so that your blog site has fresh new content as soon
as it is available.
Above all remember that each and every visitor to your site is a
real person with feelings and emotions and be prepared to reveal
something yourself in your posts. Your readers are much more
likely to trust you if you allow them to get to know you.
Writer's Resource Box:
John Taylor - November 2004.
John is a prolific writer and is the author of several books
including "Testing & Tracking" (http://www.Test-and-track.com).
John's http://www.MarketersBlog.com weblog provides insightful
comments on all aspects of online marketing and is well worth
a vist! For information on *How To Get Paid To Blog* click here
now to visit... http://www.Blog4Cash.com
This article may be reprinted online, within ezines and
newsletters on the condition that this resource box remains
intact.
Notice: thePhantomWriters.com /
Article-Distribution.com played no part in creating this content.
Our client has purchased
thePhantomWriters.com / Article-Distribution.com Distribution Services,
and we have distributed this article to over 6,000 publishers and webmasters.
As part of this service, we offer this page and the Copy-and-Paste version of
this article on autoresponder.
Are you curious about where this article has been published?This article was first distributed on: Tue Nov 30 01:39:59 EST 2004
Check out these links to get a real good idea. Keep in mind that
these links will only show those websites who have posted the article
and have been submitted the page to the respective search engines.
Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
