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How to Build Massive Keyword Lists
Copyright 2004, Rob Taylor
As keyword marketing becomes more and more expensive
and competitive, it has become essential when building
your lists to focus on the maximum number of phrases
and their variations that a surfer might enter into the
search engines.
Why?
Because according to Amit Singhal, principal scientist
at Google, a guy who really should know what he's
talking about, over 50% of the 200 million searches
performed a day have never been searched before. He
also said: "When performing a search most surfers give
a 2-4 word query".
So here are my top 18 recommended ways to build massive
keyword lists:
1. Visit your competitor's web pages and look in the
title and meta tags.
2. Search for brand names in Google's Sandbox. This
will return additional keywords that searchers entered
when using the brand name. You can also enter regular
keyword phrases and get related keyword phrases that
have been searched on Google.
Link: http://www.megastep.com/buzz/GSB.php
3. Look over your past customer testimonials, and see
if there are any keywords you can use. This strategy
lets you get inside your customer's mind to produce
more market centric keywords.
4. Consider synonyms. A synonym is a word having the
same or nearly the same meaning as another word or
other words in the language. Enter your keywords into
Roget's Theasaurus for a list of related synonyms. Also
visit LexFN. Links: http://www.megastep.com/buzz/RT.php
& http://www.megastep.com/buzz/LFN.php.
5. Think of singular and plurals keywords.
6. What about verbs? Example: Ride, rode, ridden,
ridding, rides.
7. Use hyphenation and variations. Example: off-shore,
offshore, off shore
8. Consider domain names. Many people enter domain
names into the search engines rather than their browser
address bar. Example: cnn.com. In July 2004 cnn.com was
searched 633677 times on Overture.
9. Get books on your subject and use the terms in the
index and glossaries to grow your keyword lists.
10. Download a free copy of Weblog Expert Lite. Then
ask your web host how to download your raw stats files.
Run them through the software and you will then
discover every possible keyword combination that
surfers have used to find your website.
Link: http://www.megastep.com/buzz/WLE.php
11. Use Wordtracker. What does Wordtracker do? "…helps
you find all keyword combinations that bear any
relation to your business or service - many of which
you might never have considered." Wordtracker is an
essential tool to use.
Link: http://www.megastep.com/buzz/WT.php
12. Then go to the Overture Keyword Suggestion Tool.
Enter in a keyword and Overture returns all the prior
month's searches that include your phrase. The problem
with the Overture tool is that it doesn't give you the
exact way that the search was entered. This is why it
is essential to use a tool like Keyword Tumbler (see #
18) to generate the maximum possible number of keyword
combinations that a user might enter a search phrase
into the engines.
Link: http://www.megastep.com/buzz/OST.php
13. Use abbreviations and misspellings. A good
misspelling tool is Search Spell. Search Spell uses
actual misspellings entered into the search engines.
Link: http://www.megastep.com/buzz/SS.php
14. Use acronyms. An acronym is a word formed from the
initial letters of a name. Example: due diligence
becomes DD. A good acronym generator is Acronym Finder.
Link: http://www.megastep.com/buzz/ACF.php
15. Combine your keyword phrase into one word. Example:
strawbale houses => strawbalehouses.
16. Use "space" and "+" with keywords. Example:
- strawbale+houses
- strawbale +houses
17. Visit Crossword Compiler and download their demo
software. Plug in your keywords and discover a
multitude of additional words.
Link: http://www.megastep.com/buzz/CC.php
18. Once you have your list compiled visit Keyword
Tumbler and download the free software. Put your
keywords into a text file and then let Keyword Tumbler
generate multiple variations of each keyword phrase you
have… instantly!
Link: http://www.megastep.com/buzz/KWT.php
It does this simply by mixing the words in each phrase
around. Example: "horses for sale" generates a list
like this...
horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses
As Perry Marshall, author of the Definitive Guide to
Google AdWords said at a recent seminar: "Every
combination of keywords that somebody could conceivably
type in on Google is a market."
Link: http://www.megastep.com/buzz/PM.php
I hope you have found this advice useful? It's the
exact same procedure I use everyday when fighting the
pay-per-click wars.
Rob Taylor has been marketing online since 1996. He's
sold anything from books, debit cards, security
products to art prints. Take advantage of his battle
tested marketing strategies that could quietly make you
five figure cash profits every single month. Free
newsletter at http://www.internetmarketingsecrets.co.uk
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
