Terry Telford of The Business Professional, invites you to reprint this
article in your publication, ezine, or on your website.
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Thank you for adhering to these four very simple rules.
Audio increases your sales. Point blank. Period.
Recent studies claim that audio can increase your
sales up to 300%. Independent studies by Terry
Telford, from The Business Professional, have shown
sales increases of 163% on one website and 79% on
another. Both tests were run over a 3 week period.
Regardless of your expectations for adding audio to
your website, it won’t hurt your response rate for
whatever you are selling or giving away. In most
cases it will increase it.
One possible reason for the increase in visitor
response is the human factor. We’re social animals
and like to interact with each other on a personal
basis. Audio on your website is similar to picking
up the telephone and talking to the person “live.”
There’s something about hearing another human’s
voice that instils a certain level of trust, even
if it is a very small amount. It brings us that one
little step closer to each other.
The next question in your mind should be, “How do I
get audio on my website?”
You’ve got several choices; the majority are
covered in The Definitive Audio Report. You can
download the report for free from
http://www.thebusinessprofessional.com/theaudioreport.htm
Very briefly, audio comes in two flavours. You’ve
got the vanilla download or streaming strawberry.
The download version is very simple to configure.
You upload your MP3 file onto your website and
point a URL at it, like
http://www.thebusinessprofessional.com/mp3files/webintro.mp3
When you click on the link, it automatically opens
the audio player on your computer and you hear the
recording.
The alternative to downloadable audio, is streaming.
Streaming is useful if you want your visitors to
listen to your audio without the ability or need to
download it.
Setting up streaming audio is a bit more complex
than the download version, but offers your audio a
more secure environment since visitors can’t
download it.
To set up streaming audio, you need an MP3 file and
software that can hide the actual location of your
file. The software also needs to create Flash
buttons for you so your visitors can push a button
to listen to the audio.
The simplest software I’ve used to stream audio is
Sonic Memo, from Jay Jennings. It takes all of 5
minutes to set up the software and then you can
create unlimited streams on your website in 30
seconds flat.
You can get more information about Sonic Memo from
the info sheet at
http://www.thebusinessprofessional.com/sonic.htm
Whether you choose the download or streaming option
to add audio to your website, the bottom line is
the same. You add a touch of humanity to an
otherwise cold computer screen and you increase
your response rates. It’s worth a listen.
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
