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The Yin & Yang of Internet Marketing
Copyright 2004, Esther Smith
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Westerners believe opposites flow in a natural cycle always
replacing the other. They tend to look at things as black or
white, right or wrong, up or down, giving a separation and
unrelated-ness in their perspective.
Chinese view opposites as evolving and cycling. There is neither
right nor wrong, but rather there is balance, transformation,
interaction and a dependent opposition. Think of it as a duality
that cannot exist without both parts.
Now let’s apply this theory to Internet Marketing. When I
first came online I subscribed to many Ezines and Newsletters
and didn’t always pay attention to the ads, but I did read the
articles and editorials. They were my “information hotlines”
and why I subscribed in the first place.
It wasn’t long before I discovered ezine article submissions.
Here then is the Yin & Yang of Internet Marketing: all
publications need content --- all content (articles) need
publishers. Now I could put the two together in a duality
that could not exist without both parts.
So I began to write articles and submit them to various
publications. Every article contains a short bio of the author
and their business. It also includes a website and email
address. What a great way to promote! I began getting more
visits to my website and more subscribers to my Newsletter.
This became a chain reaction with every new article and every
new submission.
But more importantly, the visitors to my website were qualified
leads; already interested in the subject material of my article.
How did this happen? Because my article was chosen by John Doe,
publisher after determining that it matched his target market!
Auto dealers don’t look for health product articles, right?
When people read a well-written article, they view the author
as an expert. Publishers looking for content are no different.
Many do not have the time or inclination to write, but they
want to publish an expert, not a nobody.
Start putting your website in front of thousands of qualified
customers today. You can have:
* infinite promotion of your program
* the position of an expert
* link popularity
* free ad
* more subscribers
C’mon. Try it. Write now.
© 2004 Esther Smith
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The article on this page is Copyright © 2004, Esther Smith
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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