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    Maxmillian's Gold: Building Great Websites from Templates
    Copyright © 2005, Ronald J. Saunders , All Rights Reserved

    Building a website from a template can save you lots of time and 
    frustration. In fact, building a website from a template is the 
    most efficient process for people to get their website up and 
    running in a relatively short period of time. 
    
    There are a variety of appearances and layouts to choose from 
    when browsing through the thousands of available website 
    templates. It all depends on what you might have in mind as to 
    what you would like to do with your site design. If you need a 
    website to host games you can find a templates for that; if you 
    need a website to advertise your home based business you can find 
    that as well. The variety and range of website templates is very 
    broad and comprehensive.
    
    Graphics - A good website template comes with graphics that you 
       can tweak to your own desires. You can replace the existing 
       photos with your own pictures, that you may already have on 
       your computer, to customize the website. You can also have 
       your company logo placed directly onto the website for easier 
       brand recognition. 
    
    Content - The content that you want to put on your website will 
       determine which type of template you will finally choose to 
       utilize. There are a wide variety of categories of website 
       templates that you can browse though to find just the right 
       kind of template for your own website. 
    
    
    WHY USE A WEBSITE TEMPLATE?
    
    Truthfully, there are dozens of reasons why you would want to use 
    a website template to build your professional website. You will 
    find a few of these reasons listed below.
    
    
    CONTINUITY OF APPEARANCE
    
    Using a website template allows your website and all the pages 
    in it to have a good flow and continuity in appearance. When 
    building a website you want the visitor to your site to be able 
    to have the same links on each web page so that they can easily 
    navigate the site. Imagine if you built the HTML yourself and 
    had trouble getting the link for “home” in the same spot on each 
    page. Using a template allows you to easily have all of your 
    sites links in the same spot with the same design. Additionally, 
    you company logo will appear in the same place on every page, as 
    well as information about contacting you.  
    
    
    INCREASING SALES WITH A SHOPPING CART
    
    A good website template will also allow you to add a shopping 
    cart to your site with little to no effort. As you probably 
    already know, a shopping cart allows your customers to pick out 
    the items that they want as they go. This way they do not have 
    to go back and forth from the product page to the payment page. 
    A shopping cart simplifies the purchase process for your site 
    visitor, which in turn will increase your sales. It has been 
    proven in testing that a good quality, easy-to-use shopping cart 
    will actually increase your overall sales and reduce your amount 
    of lost customers from your purchase pages. 
    
    
    COMMON QUESTIONS CONCERNING THE USE OF WEBSITE TEMPLATES
    
    People generally have lots of questions for website template 
    providers. Some of these questions include the formats of the 
    template and what they are allowed, or not allowed, to do with 
    the template. Most website template providers use Photoshop and 
    HTML formats for the display and distribution of their templates. 
    
    As far as what you can do with a purchased website template: you 
    can use it to create a website, but cannot resell the template to 
    others. Nor are you allowed to claim intellectual property of the 
    template or make more than one project from the same template. 
    
    For most users, this is not a significant issue because you are 
    allowed to make any modifications to suit your purposes.  This 
    includes using your own copyright and removing the copyright of 
    the seller of the template.  If you chose to have a custom 
    website designed for you, you are likely to encounter the same 
    intellectual property issues.  As an example, most designers will 
    reuse their own cascading style sheets or Java Scripts for menus 
    so that they don’t have to recreate the work that they have 
    already done.  These scripts are therefore, their intellectual 
    property.   When in doubt always ask before you buy the product. 
    Most distributors of website templates include an FAQ (Frequently 
    Asked Questions) page on their website for more detailed 
    information. 
    
    
    SAVE YOUR VALUABLE TIME
    
    If you do not have a great deal of experience designing websites, 
    it can take weeks to complete your site and you will still most 
    likely have to consult people who have hands-on experience to 
    walk you through the basic processes. Even if you do have 
    experience building websites, a template can still be a real 
    time saver. 
    
    The cost benefits are noticeable as well. Simply put, buying a 
    website template is a great investment. Anything that can help 
    you to get to the business of selling your product or service 
    faster is definitely a worthwhile investment. Add to this the 
    fact that you know that you will be creating a quality website 
    design that your visitors will appreciate. If you build your own 
    website and run into difficulties which take more time, then 
    you are losing the business of customers that could have been 
    visiting your site during that time period. Buying a template 
    also keeps you from having to pay a website designer...and keeps 
    you from having to wait for them to complete the project to your 
    satisfaction. 
    
    One of the biggest down sides of using a website designer to 
    build your website for you is that you are having to lay out lots 
    of cash on an idea unseen! Sure, you can discuss at length with 
    the designer that you will hire as to what you would like your 
    site to look like and accomplish, but it is nearly impossible 
    for a designer to have the same vision of a site that you have 
    in your own head. Whose to say that at the end of the lengthy, 
    expensive process of designing your website, that you will not be 
    disappointed with the final outcome, but agree to use it so that 
    you can get down to business? This is one of the best arguments 
    for using a website template instead of hiring a professional 
    website designer. Having the ability to see the actual design 
    before laying down your hard earned money, you are assured that 
    you will not be disappointed with the final outcome. 
    
    
    CUSTOMIZING YOUR SITE
    
    The website template that you purchase can be set up just as it 
    is, or you can customize it to your own specifications. This is 
    totally up to you and how much individuality you want or need in 
    your particular website.  If this is a website for your friends 
    and family, then perhaps going with the basic template is what 
    you want, if you are a business who is competing with similar 
    sites, then perhaps you want to individualize it to a larger 
    extent. 
    
    It is easy for most people to customize their website using 
    their purchased template. The templates come with easy to 
    follow instructions and offer a wide range of answers to common 
    questions. All templates are provided with source files, and you 
    only need to tweak the source code with your custom changes. 
    Using HTML editors in conjunction with Adobe Photoshop makes 
    customizing your website a breeze. 
    
    Some people wonder if they have the necessary skills to use a 
    website template. The skill set that is required depends on what 
    you want to do with the website and the level of customization 
    that you want to implement. If a simple website is all that you 
    want with little customization, then only beginner level skills 
    are needed. Obviously, the more you wish to customize the 
    website, the more skills you need. Overall though, if you have 
    patience and read the instructions and help manuals, most 
    Internet users can build their website from a template. 
    
    In order to download the available website templates, you will 
    need to have unzipping software. If you do not have unzipping 
    software it can easily be found through a search on the Internet 
    or you may download a minimal, but free and useful, tool, at 
    http://www.Maxmillian.com.
    
    
    GOOD PLANNING WILL PREVENT OF HOST OF PROBLEMS
    
    Choosing the right template for your particular website does take 
    a little bit of thought. The easiest way to choose the template 
    is by browsing sites such as Maxmillian.com and their many 
    categories of websites. This allows you to find the type and 
    style of template that best suits your needs. As a website 
    builder, you should only buy the templates that you actually 
    need. Depending upon your planned use for the site, you can 
    decide how in depth the template really needs to be. If you only 
    need a company logo template, then buy that; if you need a flash 
    intro template buy that. If you need it all, that is available 
    too. 
    
    
    WHEN UNIQUENESS IS IMPORTANT
    
    Some sites that sell website templates offer a membership whereby 
    you can have access to multiple website templates as long as you 
    remain a member. This sounds like a good idea at first, until you 
    start to consider that the templates that you are downloading 
    have also been downloaded by potentially thousands of other 
    users. This means that your site will look the same as many 
    other sites...potentially thousands of other people’s sites. 
    Maxmillian.com does not offer a membership; instead they offer a 
    single point of sale template. What this means is that you are 
    able to purchase a template and then that template will never be 
    sold again. This insures that your site will have a high level 
    of individuality to it. Do keep in mind however, that others who 
    bought the template before you, and did not choose the single 
    point of sale option, will be using the same template. Before 
    buying your template, you can see exactly how many people have 
    actually bought the rights to that template before you, giving 
    you the option of knowing how unique your template design will 
    actually be.  You should also visit your competitor’s sites to 
    assure yourself that you will not be duplicating their website. 
    From a practical point of view, except for affiliate storefront 
    sites, you probably won’t encounter the same template being used 
    over and over.  Google states that they track over 8 billion 
    websites from their search engine, so if you do some quick math 
    the odds are definitely in favor of using a template to build 
    your website.
    
    
    IN CONCLUSION
    
    There are so many reasons to use a website template. Whether you 
    want to save money, time, or simply want to be in control of 
    your site without having to rely on web designers, a template is 
    for you. The templates allow for individuality, customization, 
    and are much easier to use than you may think. Check out 
    Maxmillian.com today and get started on building your own 
    high quality, professional and personally customized website. 
    



    Writer's Resource Box:
    All articles in the Maxmillian's Gold Series are written by:
    Ronald. J. Saunders, owner of http://www.Maxmillian.com
    
    ~~~ Maxmillian.com Provides Turnkey Website Services ~~~
    Our company provides a comprehensive service of website 
    development, domain name selection and registration, 
    affordable hosting, and first class, high quality web site 
    templates. We are your resource for website authoring and 
    the home of MaxmillianSoft software. http://www.Maxmillian.com




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