You've built a Web site. Great! The next question to ask is this: 
Once you get a visitor's attention, how can you bring them back?
Be STICKY - grab their attention so they'll stay for awhile, 
and check out the rest of your site. Then you want to give 
them reasons to return again and again!

Here are twelve ways to keep customers coming back to your Web 
site.

1. Allow your visitors to collect things from your
   web site so they will stop back again and again.
   It could be a series of software, ebooks or articles.


2. Allow people to use any of your freebies as free
   bonuses for products or services they sell. Include
   your ad on all your freebies.


3. Give visitors a free entry into your contest or 
   sweepstakes. The prizes should be something of 
   interest or value to your visitors. Most people 
   who enter will continually revisit your web site to 
   get the results. 


4. Get the most from each one of your visitors. Ask
   them to subscribe to your e-zine, participate on your
   message board, bookmark your site, etc.


5. Form an online community. It could be an online
   message board, e-mail discussion list or chat room.
   When people get involved in your community they
   will regularly return to communicate with others.


6. Give your visitors a good time so they will visit
   your web site again. Use a few jokes, humorous
   graphics and funny stories.


7. Start an e-zine for your web site. When people
   read each issue they'll be reminded to revisit your
   web site. They'll see your product ad more than
   just once which will increase your orders.


8. Hold free online classes or seminars. They 
   could be held in your web site's chat room. The 
   idea of "live" information will definitely entice 
   people to visit your web site. You will become 
   known as an expert on the topic. 


9. Create traffic generators that people can add to
   their site without doing all the work. It can be an
   article directory, freebie directory, web tool, etc.


10. Build a popular directory of freebies. It will draw
    tons of traffic to your web site and you can request
    that submitters place your link on their web site.


11. Turn part of your web site into a members only 
    web site. Instead of charging for access, use it as 
    a free bonus for one of your products. 


12. Offer daily or weekly visitor bonuses. This will 
    increase your repeat traffic and sales because your 
    visitors will visit regularly to get the visitor bonuses. 


Keep your site current and your content relevant, and I guarantee
your visitors will come back over and over again. And the more 
often they visit your site,the more dramatic the impact will be 
on your profits!