Doesn't it seem like there are thousands of mistakes
you can make before reaching your online marketing 
goals?

Sometimes you feel that everything in the universe 
must be aligned absolutely perfectly, only then can you
finally sit back and watch the money roll in - am I 
right?

Well, truth is, it's not that bad.  

If you are like me, when you understand that there are
only 3 common mistakes that limit massive success online,
you can grab onto this bugger and really make something
of it.

Even better, it's easy to avoid making these mistakes in
the first place, if you know what to do.


FIND NICHE DEMAND FIRST  

It's still quite common to see motivated, hard-working 
product entrepreneurs release products that simply do 
not tap into a strong enough desire or need - what I 
term "niche demand".

It's not enough to locate a niche market.  It's not 
enough to pick a topic because "you" think it's important
to a particular market. It's not enough to pick a topic
that is moderately interesting to your market - no...

 YOUR TOPIC MUST FILL AN EXISTING, HIGHLY EMOTIONAL, 
 DEEPLY FELT DESIRE WITHIN YOUR PROSPECTS

Get this right, and you will have a never-ending,
automatic flood of product sales.

Get it wrong, it won't matter how hard you work, you will
never reach your goals.

You can find these desires and needs within your market
by searching out REAL desire, passionate discussions, 
repetitive requests for information, existing spending 
patterns and many other techniques you will find summarized
here:  http://www.infoproductcreator.com


ATTRACT TRAFFIC LIKE BEES TO HONEY

Actually, there are a few common mistakes to avoid when
you launch your website.  

1. Assume that you build it and they will come.  Instead
of thinking about your website launch as an "opening of
the floodgates", think of it in terms of the gun signalling
the start of a marathon - a marathon that will take many
stages to win, but once won, a sweet reward.

2. Thinking that all traffic is made equal.  You cannot 
fool people or convince people to buy your product - what
you want to do is develop a product to a desire and then
get as many people with that desire to come to your 
website.  

3. Inconsistent traffic generation.  Don't just write 1
article, form 1 joint venture, 1 pay-per-click campaign,
sign up a dozen affiliates.   Find ways to master many 
different traffic generation techniques - and keep testing
them until they are making you a significant profit.  
That means, write an article a week, sign up 5 joint venture
partners a month, run many pay-per-clicks until you find the
most profitable, and son on.

So - the secret to generating lots of traffic AND converting
that traffic to sales is to have a plan, stick to it, test
your results and continue to improve the plan - day after 
day, week after week, month after month.  

It won't take long for you to start seeing improved results.


INCREASE YOUR PROFIT PER CUSTOMER

Quite simply, smart internet marketing means you 
know how to get more and more out of the same 
customers while continuing to leave them wanting 
more.

Increasing your profit per customer implies you are tracking 
results to understand:

1. What percentage of visitors become buyers, 
2. Which traffic generation tips produce the most
   return
3. What your profit per customer and profit per 
   visitor is.

This last one is important.

Here's my experience drawn from people I know and my own 
consulting clients:

 - Less than 10% of marketers understand what percentage
   of visitors become buyers (I'm even being a little 
   generous here) 
 - Less than 2% are tracking effectiveness of all incoming
   traffic generation techniques
 - Less than 1% (way less) have any clue what their profit 
   per customer or profit per visitor is.

So - before you can even begin to track different techniques
of increasing your profit per customer/visitor, you have to
start - right now - tracking your profit per customer/per visitor

Two quick formulas for you to run on a weekly basis:

1. Profit Per Customer:

Total number of customers in 1 week/Total $ Profit in that same 
week

2. Profit Per Visitor:

Total number of visitors in 1 week/Total $ Profit in that
same week

3. Profit Per Campaign

Total number of visitors from campaign X/Total $ Profit from 
campaign X

What would a campaign be?

Simple - ANYTHING that brings you traffic!

Could be Pay-Per-Click, ezine advertising, articles you write, 
joint ventures, affiliates, forum posting, etc...

It's not enough to be tracking traffic from each campaign, if you
are serious about improving your online marketing, you MUST start
tracking the RESULTS of your marketing.

Even the top selling smart internet marketing professionals do 
not get it right the first time - and often not the second,
third or fourth times either. 

Start with a product that meets strong demand, work hard to 
drive targeted traffic and test your conversion, constantly
improving your results.

Now that is smart internet marketing.