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How To Profit By Giving Away Your Products!
Copyright © 2005, Dr. Mani Sivasubramanian
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An Insider Guide To
The Strategy, Tactics & Psychology Of Giving Gifts
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FREE!
It's one of the most powerful words in advertising and marketing.
Grabs your attention. Gets you curious. Stimulates your desire.
Even if you were NOT interested to start with!
Just think about it. How many pieces of software, ebooks and
reports clutter up your hard drive. And you only ever downloaded
it because it came at no cost - as a gift.
So why do marketers give away stuff? And how can you profit from
giving away things too? You'll learn exactly why, how and when
to use gift give-aways to grow your business - and make new
friends.
Always Give Value - Always
We live in a cynical world - especially on the Internet. People
are critical. They demand high value.
Offer it - and you become their trusted friend, ally, go-to
person. Fail to, and you'll do yourself great harm.
So if you plan to give something away as a gift, make sure it has
high value. A simple rule of thumb is - If you can't sell it,
don't try gifting it away.
Why does this matter? Look, one of the major reasons for
gift-giving as a business building and marketing tactic is to lay
the foundation for a trusting, lasting relationship with your
prospects.
Their perception of you, your business and your brand begins with
your gift. You don't get a second chance to make a good first
impression. So make it your best - by giving high quality gifts.
Sell Them - Even If You're Giving It Away
A big mistake beginners make is to assume that just because
you're giving it away, folks will fall over themselves to grab
it.
Wrong.
You need to sell them on the value... and then let them have it
at no cost.
Highlight the effort you put into creating it. How many hours of
research went into it? How much money did you spend? How many
people were involved? What were their skills, qualifications,
efforts?
Tell them how they will benefit from it. What will the product
do for your prospects? How will their lives be better by
using/reading/applying what you're giving away?
Show them just how valuable it is - and then give it away. That
packs a powerful punch!
But why give stuff away in the first place?
Profit Strategies From Gift Giving
There are many ways you, as the gift-giver, can profit from your
efforts apart from the intangible benefits like gaining goodwill
and building positive buzz around your brand.
* Make the gift a pre-selling tool for your main product. It can
educate your prospect about the value of your primary product or
service. It can offer a sample, a trial or a glimpse of the
power of what you are selling. It can raise hopes, open avenues
of possibility, reveal potential advantages - and bring prospects
back to do business with you.
* Make 'in-context' offers. A short report about avoiding the
pitfalls of cheap web hosting can recommend a specific web host.
A guide explaining how a particular tactic is executed can
mention a software or service that makes the process simple or
faster.
* Build in 'back-ends'. You could give away a complete product -
and sell them more of it, for a longer period, or another related
product that enhances the value of what you gave them. Or you
could give away a basic version - and offer to sell a deluxe or
premium.
* Make it viral. By giving away high quality gifts - and
offering recipients an incentive to pass it along - you'll grow a
monstrous marketing machine that will explode your business and
profits as it keeps growing and growing.
* Go wide and far. Recruit others to help you give away stuff.
Find affiliates and joint venture partners. Make it attractive
for them to participate in giving away YOUR gifts.
As long as you have a mechanism in place to identify and follow
up with recipients of your gift, you can expand your efforts
extensively - and the more you give away, the more you will
benefit in the long run.
I hope this short article has given you some ideas to use when
you plan the next give-away. And please let me know about it - I
LOVE gifts :)
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The article on this page is Copyright © 2005, Dr. Mani Sivasubramanian
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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