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    Profitability: How To Get From 'Just Enough' To 'Extra.'
    Copyright © 2005, Mark Silver

    During the last Heart of Money class someone was asking why 
    scraping by is the norm, and it's so hard to come by having 
    extra money.
    
    It came up in the context of paying yourself first. I had told 
    them that you have to pay yourself first, into a savings account 
    or other account, before you paid your bills.
    
    "How in the heck I can pay myself first, when it feels like I 
    don't have anything left over after my expenses are paid?"
    
    Listen to that question: it just revealed a very important Divine 
    law. The reason there isn't ever any extra, is because the 
    concept of "extra" is a human idea, and doesn't exist anywhere 
    except in our minds.
    
    Look around you. Is there "extra" in nature? An apple falls from 
    the tree, never picked by anyone. Is it "extra?" Nope. Whether 
    it's by you or by Adam, by a worm or by microorganisms, the 
    entirety of it will go to nourish something else. And, each of 
    those eaters will, in turn, nourish something either through 
    their actions, or eventually through their decomposition.
    
    I'm not trying to be gross, it's just true. If you want to have 
    "extra" in your business, I suggest you forget about it. Instead, 
    focus on how you want to serve- not just your customers, but your 
    family, yourself, your neighbors. By coming into service, even 
    into serving yourself, suddenly there is a reason for "extra."
    
    Okay, so the first step is to move your need for resources from 
    the "someday when I have extra" column, into the "necessary 
    resources to serve," column. But, you aren't done yet.
    
    Simply using your head, or your own wishful thinking, to move 
    a desire for a shiny black Lexus from one column to the other 
    doesn't make it so.
    
    Critical ingredients in service are humility, surrender, and 
    generosity. Most of the time when we are needing "extra" we are 
    on the edge of, or deep into, fear and panic. Not very conducive 
    to being generous or humble.
    
    I've seen a lot of people make a lot of effort to produce 
    material goods from sheer will power, whether that's working 
    24 hours a day, or whether it's saying 1000 affirmations a 
    day. Either way, if your heart isn't already in generosity and 
    service, there is a quality of trying to bludgeon reality into 
    changing.
    
    Exhausting and usually ineffective. And, when it IS effective, 
    not very satisfying.
    
    Take a breath. Relax a little. And, bring your heart into 
    gratitude and humility before looking at what "extras" you need. 
    Take some time to be in relationship with your goals, and see if 
    they truly feed your heart, or if they are things you are chasing 
    after because you think they will "fix" something about you or 
    about the world.
    
    I have found, on more than one occasion, that when my wife and I 
    have one of our weekly money meetings, the income and expenses 
    match up, bizarrely, often within $10 of each other. And, this 
    was true before we set aside savings and other goals, and 
    afterwards. And, many of my clients have reported the same 
    phenomenon.
    
    When you find the truly nourishing desires, plan them into your 
    necessities. You'll find that the resources will show up to 
    support them, either because you'll suddenly see what needs to 
    be done to achieve them. Or, sometimes, miracles occur. You do 
    believe in miracles, don't you?
    
    
    Keys to Creating "Extra" Profit
    
    * Surrender is key. Surrender in this situation means accepting 
    what is, as much as it means letting go of your attachment to 
    what might be in the future. If your hand is balled up inside 
    the cookie jar, you can't pull it out.
    
    Take a moment right now with your business. Drop your desires to 
    make it different than it is. Breathe into your heart, and notice 
    what is going on with your business. What does your heart really 
    show you about what's happening right now? See if you can allow 
    your heart to show the gifts that are already here in your 
    business, and to feel genuine gratitude for what is.
    
    
    * Desire is never wrong, just sometimes unfulfilling. What are 
    you wanting that has been in your "extra" column? A new computer 
    and software? A new desk? A big vacation? Take some time and 
    face this thing that you are wanting. Be honest and gentle with 
    yourself as you ask your heart to show you how fulfilling this 
    thing really is. Be truthful.
    
    Note: Just because something feels or doesn't feel fulfilling 
    right now, doesn't mean it will stay that way. You might be 
    longing for a new computer, and then realize that you heart shows 
    you that it's not a true necessity in the moment, but that if you 
    check in again in a couple of months, the timing might be right.
    
    
    * Be an adult with your desires. Being an adult means that you 
    can have an extra cookie after dinner, or before breakfast, if 
    you want. But being an adult also means that you can be aware 
    of the consequences of your choices. Sometimes goals come in 
    miraculously. Sometimes they take meticulous planning and 
    discipline.
    
    What is your business teaching you about your desires? Is your 
    heart asking you to learn to trust in the miraculous a little 
    more? Or is it asking you to come into the next level of 
    responsibility by bringing in some compassionate, graceful 
    discipline in working towards your goals.
    
    There is no cookie-cutter here, you have to take the time to 
    listen to your heart to get true answers. But if you do, you 
    still get the delicious cookies, even if they are free-form.
    
    
    My very best to you and your business,
    
    Mark 
    



    Writer's Resource Box:
    Mark Silver is the founder of Heart of Business, and the author 
    of the forthcoming book, "Unveiling the Heart of Your Business: 
    How money, marketing and sales can deepen your heart, heal the 
    world, and still add to your bottom line." He has helped hundreds 
    of people in small business succeed without losing their heart. 
    Mark integrates more than 1500 years of spiritual tradition with 
    down-to-earth, no-nonsense business practices. Get his free 
    workbook excerpt of his book, among other free resources, online:
    http://www.heartofbusiness.com




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