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Kate Smalley of Connecticut Secretary, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

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    Thank you for adhering to these four very simple rules.
    Make the Most out of Every Sales Opportunity: Don’t take “NO” for an answer!
    Copyright 2004, Kate Smalley

    It's easy to get discouraged when you make your best effort for 
    a great sale and you're met with a dead-set "no." But don't let 
    it get you down. In actuality, 97% of all sales are not made 
    within the first pitch. In fact, it takes an average of five 
    to ten exposures - also known as follow-ups - to persuade your 
    prospect to make the first sale. 
    While your potential customer may not actually say the word 
    "no," specifically each time, but every time you follow-up and 
    the customer doesn't buy, it should be interpreted as a "no" 
    situation, and you should be aware of how to handle such 
    circumstances in order to get the most out of them every time. 
    As a salesperson, it's up to you to have the necessary drive 
    and skill in order to stick with it through the many follow-ups. 
    You must be willing to use enough effort to get to the point of 
    the last "no." 
    To make sure that you make it past the "no's" and maximize your 
    selling potential, here are some tips for success in closing: 
    · Know the real reasons your customer would want your product. 
    · Know the real reasons your customer would not want your 
    · Know the point at which your customer will become willing to 
      buy, and work with them in formulating your follow-up plan. 
    · Present new information relative to the sale each call or 
    · Be creative in your style and presentation manner. 
    · Be sincere about your willingness to be helpful to your 
      potential customer. 
    · Be direct in your communication, without becoming patronizing. 
    · Be friendly. 
    · Use humor, but don't be silly or goofy. 
    · When in doubt, sell the prospect for her reasons, not yours. 
    · Don't be afraid to ask for the sale each time. 
    With these in mind, you're certain to get the most out of your 
    potential customers. Just don't get frustrated and don't give 
    up. Perfect your skill and you'll be on top of the world. 

    Copyright 2004 Kate Smalley Connecticut Secretary Administrative Support Needs – Transcription Services – Virtually! http://www.connecticutsecretary.com mailto:kms@connecticutsecretary.com

    More Articles Written by Kate Smalley

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