Travis Sago of My Ultimate Fundraiser, invites you to reprint this
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If your members, parents or donors wear clothes, watch t.v. or
read books you have the beginning ingredients to a sweet recipe
for a great year-round fundraiser.
How so?
By taking advantage of what's known as an affiliate program or in
more common lingo - partnering.
How would you like to partner with the bohemoth Amazon.com?
Blockbuster? Disney? or even the giant Wal-mart? Your
organization would receive a commission or fee for every paying
customer you sent their way. No products to deliver, cakes to
bake or cars to wash.
It's easy to do, it's free, and is earning a lot of private
individuals in the know a mountain of money.
Here's how it might work for you: You partner with Amazon.com by
filling out a simple form and setting up an account where your
checks will be sent. And then let's put a link up on your website
to Amazon.com that is linked to your affiliate account.
Now what if you told your donors, church members or other friends
of your cause that they could get great books, gifts, cd's and
videos through your site and help your organization with your
funding needs at the same time? Do you think you'd have any
takers? I think you might have a lot!
Now Amazon.com may or may not be a match for you. But...the good
news is there are literally thousands of affiliate programs, many
of which are bound to fit your organization like a glove.
Maybe you would like to get involved with something to do with
pets...you could partner with PetSmart or PetMeds. Would you like
to do something related to kids?...lots of great programs, like
Ident-A-Kid, to keep kids safe. Of course try to match your
affiliate programs to interests that many of your donors share.
Here are a some places that will get your creative juices going.
One of the biggest managers in the affiliate programs is
Commission Junction, you can find them at www.cj.com, you will
find hundreds of partnering opportunities from brand names you
know and trust. Another great resource to checkout is
www.clickbank.com, known as Clickbank, they specialize in
electronic books and software with thousands of titles to choose
from. Also many companies, such as Wal-mart manage their own
affiliate program which means you can partner up directly from
their site. It's great fun and can be highly profitable to look
for the words "affiliate program" on a web page.
How much can you earn? Earnings vary widely with commission
ranging from 2% to 75%. Some pay flat fees, for example some
satellite companies pay up to $100 for giving away free
installations of their system.
Now a word to the wise is play it safe. Stick with the companies
you know. You will have better success at raising funds with well
known and respected companies and you won't have to worry about
your funds reaching your organization.
So the secret is out. Find a great partner, let your donors know
they can get great products and services they were going to
purchase anyway, and help a fantastic cause at the same time.
Writer's Resource Box:
Want more fundraiser tips or help? Click over to:
http://www.MyUltimateFundraiser.com
Article by Travis Sago a veteran fundraiser for several
non-profits including The Special Olympics, Battered
Women's Shelter and Arkansas Fraternal Order of Police.
Contact Info: mailto:travis@myultimatefundraiser.com
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
