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Businesses are buzzing about blogs. A blog-short for Web log-is
simply a digital diary or online forum. Technically speaking, a
blog is an online journal that is regularly updated with content
and built on a platform with automated syndication. The appeal of
blogs is driving businesses to find ways to capitalize on these
unique public journals.
Almost 80,000 new blogs are created every day, according to the
semiannual State of the Blogosphere report from Technorati, a
Website that indexes blogs. There are some 14.2 million blogs in
existence, 55 percent of which are active. Business publications
are rapidly bringing blogs to the front lines, boosting their
presence on the Web and search engine performance.
How Businesses Are Using Blogs
Blogs can be created to cover almost any topic. Here are some of
the ways you can use blogs to benefit your business:
1. News - Since blogs can be syndicated, any content addition is
easily distributed throughout the Web. Company news can make
great content.
2. Education - You can use blogs to educate consumers about
products and services. Google's Adwords Blog is a good
example of this usage.
3. Commentary - Insightful analysis of industry-specific news
and events makes great blog content.
4. Promotion - Blogs can be a great channel to promote new
products or services. This promotion can be achieved through
a combination of news, education and commentary.
Blogs and Search Engines
Blogs tend to perform well with search engines. Search engines
have historically looked for content-rich Websites that are
updated frequently. Search Engines like unique and popular
content; they also favor content with keyword links. Blogs
contain these elements, which makes them a great match for search
engines.
In addition to helping your Website rank well in search engines,
a blog can provide quality links back to your main domain. Plus,
it can expand your traffic and presence on the Web, all of which
can add up to more sales.
Tips for Developing Blogs
Here are a few quick tips to help you have a successful blog:
1. Keep it simple: Blogs should be easy, quick reads that link
to other pages that are more in-depth.
2. Keep it fresh: Blogs should be updated frequently. Good
content should be added a minimum of three times a week.
3. Provide useful content: Add content that is useful for others
to read and your blog's popularity will grow.
A blog can help you better serve your customers, plus enhance
your brand image online.
Writer's Resource Box:
Copyright 2006, Kate Smalley
Connecticut Secretary 203.641.3739
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
