You've done it. You've signed up with a network marketing
company. You're ready to get started with your teams advertising
system. You're ready, set, go. All the ads hit, you're excited.
Like a kid who can't wait to go to Disney World, you wait for the
responses to pour in.
After 2-3 days... Nothing.
Why didn't anyone respond?
Don't worry. You're not alone. Matter of fact, this is a common
scenario in MLM. People get jazzed, sign up with their uplines
co-op, fire off a few hundred emails, get the postcards, and
nothing comes of it.
Marketing experts they are not. You, of course, are smarter than
that, which is why you're reading this special report right now.
You want to know the top 7 mistakes people make in MLM, and you
want to know the solutions to them.
Here they are:
1.) ** Using "Institutional Advertising" **
Institutional advertising is advertising that does not focus on
your prospects. Rather on you, your company, your pay plan, your
products, your bonus pool, your packaging, or the sales people at
the home office.
Anything that does not focus solely on your prospect is
institutional advertising. Think of Coke-A-Cola.
That's institutional advertising. Their sole purpose is brand
their name into your mind. That way when you get thirsty and want
a soda, you buy a Coke.
You must focus on your prospects ego and their desires. What they
want takes priority over what you or the MLM company you're with
wants. Tell them what's in it for them.
Solution: Create prospect focused advertising and drop your ego
and appeal to the prospects ego.
2.) ** Fell Into Management Mode **
This one is a biggy. In order to make money in network marketing
(or in direct selling) the life blood is new business. For the
first 2-3 years new business is what drives your income.
If you spend all of your time managing people and none of it
actually acquiring new business you'll fall into a mode where
your income levels off or just drops. This is management mode
and it will stop you dead in your tracks from making long term
income from MLM.
Solution: Always be moving forward, building your group. Leading
by example. By building.
3.) ** Making MLM Your Business **
One of the most sobering and completely real facts of MLM is that
you do not own your own MLM business. At any moment in time the
network marketing company you're with could shut it's doors,
change it's policies, cut the popular products (not likely, but
happens) or any number of things that would instantly stop your
income or cut it by 50%.
Making MLM your business limits you. Stops you from seeing all of
the possibilities outside the MLM industry. Instantly turning
your income into something that is in reality, not yours. Make
MLM a part of your business. Not the sole reason it exists.
Solution: Expand your business into other areas. Not just MLM.
4.) ** Not Being Personal **
MLM takes time, money, more time and more money to develop. As
does any profitable business. However, in the day of emails, fax
machines, web sites, online video, and super technology, it is
easier than ever to forget you are working with real live people
with real live problems and worries.
Adding a personal touch to the process will build your
credibility, and build trust with those you plan on working with.
Solution: Add a personal touch and build trust
5.) ** Not Being Realistic **
Technology makes it easier for you to contact more and more
people at an ever growing rate. Which leads some people to hype
up their claims. Hyped up claims are not always so outrageous
they instantly appear full of hype.
Some of them are subtle, like, "No direct selling." Which seems
like a benefit, because people hate to sell. In truth, direct
selling is network marketing. You are
not as aggressive about it. But you will, and always be selling
something to someone.
Solution: Be Realistic and understand network marketing is a
selling business.
6.) ** Losing Focus **
Losing focus is easy. Thousands of ways to advertise and reach
your market exist. Pick 1 or 2 or 3 of them. Not all of them.
Focus on what works, and drop what doesn't. If you know it's not
working after a few weeks, don't do it anymore.
Truly effective advertising works in just a short time. Not 3
years. Save yourself time and money and find an alternate way
to reach your market once the way you're using proves itself
to be ineffective.
Solution: Focus only on one, two or three advertising strategies
at time. And focus on them until they prove to be ineffective.
7.) ** Becoming a Computer Jockey **
A Computer Jockey? What's that? Computer Jockey's are people who
sit there in front of their computer and try to work their MLM
business completely online. 24 hours per day, 7 days per week.
This is just insanity. While the world wide web does offer more
affordable ways to reach your market. It isn't the only game in
town and placing print ads and sending sales letters to people
offline is not only effective, but sometimes more effective.
Solution: Try advertising offline as well to expand your reach.
Respectfully,
Joe Schroeder
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