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Robert Short of Affordable Concrete Cutting, Inc., invites you to reprint this article in your publication, ezine, or on your website.

This is a Free-Reprint article. The only requirements for publishing this article are:

  • You must leave the article and resource box unedited. You are not allowed to change our recommendations, nor are you allowed to change the context of the article.
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  • If you find any of the rules to be unsavory or unacceptable, please do not publish this article. While we are happy to make the content available to you for your own use, we must insist on having our rules and *Terms of Reprint* honored in full.

    Thank you for adhering to these four very simple rules.



    Ten Ways to End Your Advertising Copy
    Copyright © 2005, Robert Short

    1. End your ad copy by telling people what will happen if they 
    buy your product. Use your most powerful benefit as the example.
    
    2. End your ad copy by telling people what will happen if they 
    don't buy your product. Use a problem that they won't be able to 
    solve without it.
    
    3. End your ad copy with a series of questions they will always 
    say yes to. They then will be used to saying yes when you ask 
    them to order.
    
    4. End your ad copy with a short review of your whole ad. Repeat 
    all the major benefits and features they will receive.
    
    5. End your ad copy with a deadline. Tell them it's a limited 
    time offer and they need to order by a specific date.
    
    6. End your ad copy with a powerful guarantee. Give them a 
    lifetime or triple your money back guarantee.
    
    7. End your ad copy with a testimonial. Use one or two of your 
    customers' testimonials that is believable and that includes 
    specific results.
    
    8. End your ad copy with a free bonus. When you give them a free 
    bonus it increases the product's perceived value.
    
    9. End your ad copy with a discounted price. Just list your 
    regular price and then offer a discounted price off the order 
    right now.
    
    10. End your ad copy with a free sample or trial of your product. 
    If your ad didn't attract them to buy, maybe a free sample or 
    trial would. 
    



    Writer's Resource Box:
    © Copyright 2005 Affordable Concrete Cutting, Inc.
    
    Robert Short is a seasoned article writer and an expert on search
    engine optimization and linking. He is responsible for ranking 
    our local service company's website at number one on all major 
    search engines for more than a dozen keyword terms. Our website 
    now generates as much revenue as our main service business. Visit 
    our website for more articles on linking and webmaster resources 
    http://www.affordableconcretecutting.com/construction_seo.html




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    Article Marketing Tips:
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