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Ten Ways to End Your Advertising Copy
Copyright © 2005, Robert Short
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1. End your ad copy by telling people what will happen if they
buy your product. Use your most powerful benefit as the example.
2. End your ad copy by telling people what will happen if they
don't buy your product. Use a problem that they won't be able to
solve without it.
3. End your ad copy with a series of questions they will always
say yes to. They then will be used to saying yes when you ask
them to order.
4. End your ad copy with a short review of your whole ad. Repeat
all the major benefits and features they will receive.
5. End your ad copy with a deadline. Tell them it's a limited
time offer and they need to order by a specific date.
6. End your ad copy with a powerful guarantee. Give them a
lifetime or triple your money back guarantee.
7. End your ad copy with a testimonial. Use one or two of your
customers' testimonials that is believable and that includes
specific results.
8. End your ad copy with a free bonus. When you give them a free
bonus it increases the product's perceived value.
9. End your ad copy with a discounted price. Just list your
regular price and then offer a discounted price off the order
right now.
10. End your ad copy with a free sample or trial of your product.
If your ad didn't attract them to buy, maybe a free sample or
trial would.
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Writer's Resource Box:
© Copyright 2005 Affordable Concrete Cutting, Inc.
Robert Short is a seasoned article writer and an expert on search
engine optimization and linking. He is responsible for ranking
our local service company's website at number one on all major
search engines for more than a dozen keyword terms. Our website
now generates as much revenue as our main service business. Visit
our website for more articles on linking and webmaster resources
http://www.affordableconcretecutting.com/construction_seo.html
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The article on this page is Copyright © 2005, Robert Short
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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