Let us suppose that you have a new website that you want to 
launch and you have a little knowledge of how Internet search 
engines work. You know that these keyword rich articles 
dramatically help to boost your search engine rankings. Search 
engine algorythms love keyword dense articles and this has been 
a proven strategy for some time now. Experienced website masters 
have been using these keyword rich articles for a long time. 

You decide to find the keywords that are most searched for, 
related to the topic of your website. You can easily find these 
lists on the search engine websites telling you what people have 
been searching for recently in a given area of interest. People 
have told you that article lengths can vary but to generally keep 
them under 1,200 words so that the readers do not get bored and 
feel like they are reading a book. So, now you have your list of 
the top 100 keywords that people are searching for in your topic 
area and you have decided how long you want the articles to be. 
Now you contact a writer to write these keyword rich articles for 
you. The writer will likely ask you what density you want to use 
on these articles. This is where it gets tricky!

The truth is that people are usually guessing as to what the best 
density is to use when writing keyword rich articles. However, 
most have agreed that keeping the densities in the neighborhood 
of 3-7% is about right. One thing that I have seen people try to 
do though is that since they came up with a list of 100 keywords 
they only want to pay to have 25 of them written. So they decide 
to cram keyword phrases into each article. An extreme case would 
be using 4 keyword phrases in a single article. If the article is 
1,000 words long and each phrase is 2 words long we are looking 
at a total of 8 words. Now lets suppose that the density is 5% 
for each phrase. This means that each word of the phrases will be 
used 50 times each. 50 times 4 are 200 of the total words in a 
1,000-word article.  This is 20% of the article dedicated to 
keywords and only keywords. This may not sound like a lot, but 
when you see it in print you will realize that it is a very large 
amount of keywords. This put you from a 5% density to a 20% 
density by cramming extra keyword phrases into the article. 

The end result is that you may get the keyword density you are 
looking for but at what price? The readability of such an article 
will be poor to say the least. Even the most experienced and well 
qualified writer will have difficulty getting that many keyword 
phrases into one article. A writer will be forced to put at least 
one keyword phrase in almost every sentence of the article in 
order to meet the density requirement. 

The idea behind the keyword rich articles is to improve search 
engine rankings and to get people to go to your website and 
purchase your product or services. If the reader comes there and 
sees a poorly written article that is chock full of keywords and 
little information, the reader is likely to look elsewhere for 
the information that he or she was seeking. Just because you CAN 
put a bunch of keywords in an article does not mean that you 
SHOULD. 

When I do searches on the Internet I steer away from obviously 
keyword heavy articles and towards articles that actually provide 
relevant information. There is a needed balance between the 
density of the keywords and the readability of the articles that 
you are having written for your website. If you are ranked #1 in 
the search engine rankings but no one visits your site because 
there is not valuable content on your website, then being ranked 
#1 is rather pointless. 

Try not to get caught up in the formulas that people suggest for 
keyword densities and always keep in mind that these articles 
will ultimately be read by a human being who is searching for 
information. If you are able to provide that quality information, 
then the reader is more apt to purchase your product or services. 
Search engine rankings are very important, but they are not the 
cure all.  

Matthew Rotterman is a writer and editor at: KeywordText.com.
"Keyword Text" managed to bring together several writers and 
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are working hard to become more profitable. They offer Content 
Creation Services which include: Exclusive WebPage Content, 
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will be surprised.  http://keywordtext.com/dir.pl/ktc/index.html