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Lee Roberts of Apple Pie Shopping Cart, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

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    Thank you for adhering to these four very simple rules.
    The Semantic Web
    Copyright 2004, Lee Roberts

    Semantic: "Part of the structure of language, along with 
    phonology, morphology, syntax, and pragmatics, which involves 
    understanding the meaning of words, sentences, and texts." 
    http://www.google.com/search?hl=en&lr=&ie=UTF-
    8&newwindow=1&c2coff=1&q=define%3Asemantic&btnG=Search
    
    Computers exist as machines with memory, but without 
    understanding. Movies like Terminator 3 depict computers with 
    the ability to share information with each other and understand 
    that information. For this to happen computers and the 
    applications that run on computers must have some form of 
    reference description framework and common language.
    
    People can take information from one computer system and 
    understand it and the relationships that information might have 
    with information on another computer system. Computers, on the 
    other hand, can only share and process information. Computers 
    have no capabilities to freely associate information not 
    directly linked or associated to other information.
    
    For example, Peter is my friend and I am Peter's friend. While 
    a searcher might seek information about Peter the relationship 
    on Peter's web site may not indicate that we are friends. If I 
    indicated, on my web site, that we are friends, search engines 
    that are semantically capable can bring the information together.
    
    Some browsers include the ability to find related web sites. 
    Some toolbar plug-ins for Internet Explorer include the ability 
    to find related web sites. These two tools provide some basic 
    semantic functionality. These two tools often provide odd 
    results that seem totally unrelated. However, these tools 
    operate on functionality barely comparative to the true vision 
    of the semantic web.
    
    The Resource Description Framework allows the semantic web to 
    exist. The framework requires a common programming and naming 
    schema. This schema then allows various computers to talk to 
    each other and begin to understand how supposedly unrelated 
    information can actually be related.
    
    A sociological research project sought to find out the 
    relationship between temperature and crime levels. This research 
    project showed an increase in crime as temperatures increase. 
    Interestingly a correlation with temperature also showed ice 
    cream sales increased as the temperature increased. Humorously, 
    one could say that crime increases as ice cream sales increase 
    or that ice cream sales have a direct relationship with crime.
    
    Until computers are smart enough to rationally evaluate 
    relationships between information the semantic web will not 
    exist. The visionaries at the World Wide Web Consortium believe 
    that computers can reach this level of understanding. The 
    development of the Resource Description Framework can help 
    achieve this understanding.
    
    However, computers must have an artificial intelligence before 
    they can understand the relationships between various data. 
    Google's Topical Match exists as a first attempt for Google's 
    search engine to become semantically aware. Google hopes that 
    as it becomes semantically aware its results will become more 
    relevant. And even more excitingly when people search for 
    information related information can be returned as well.
    
    If we examine how people associate semantic relationships we 
    find people can be talking about the same thing using different 
    words and phrases. Take, for example, "the glass is half empty" 
    and "the glass is half full." While the views are different the 
    phrases mean the same thing. More elaborate examples exist and 
    as professionals we often find ourselves in debates which end 
    up with someone realizing it's a matter of semantics.
    
    When computer applications become semantically aware, they 
    will be able to understand the nuances of language. Instead of 
    computers thinking on a two-dimensional level, computers will 
    be able to think three-dimensionally and find relations that 
    may not be obvious. This will help us when performing research 
    on products or research covering other topics.
    
    No longer would we be stifled by the simple "what's related" or 
    "similar pages" offered by the search engines. We will be able 
    to broaden our understanding of the topic.
    
    The semantic web will enable search engines to provide more 
    information relating to the topics people search for. Instead 
    of providing a flat presentation based strictly upon the words 
    in the query, search engines will be smart enough to realize 
    what the searcher is actually seeking. Not just offering correct 
    spellings, but actually offering highly relevant information. 
    

    Lee Roberts President/CEO of Rose Rock Design, Inc. and developed and owns the Apple Pie Shopping Cart the search engine friendly shopping cart. Copyrights maintained by the author.




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    Thu Jul 29 03:41:56 EDT 2004


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