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The Semantic Web
Copyright 2004, Lee Roberts
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Semantic: "Part of the structure of language, along with
phonology, morphology, syntax, and pragmatics, which involves
understanding the meaning of words, sentences, and texts."
http://www.google.com/search?hl=en&lr=&ie=UTF-
8&newwindow=1&c2coff=1&q=define%3Asemantic&btnG=Search
Computers exist as machines with memory, but without
understanding. Movies like Terminator 3 depict computers with
the ability to share information with each other and understand
that information. For this to happen computers and the
applications that run on computers must have some form of
reference description framework and common language.
People can take information from one computer system and
understand it and the relationships that information might have
with information on another computer system. Computers, on the
other hand, can only share and process information. Computers
have no capabilities to freely associate information not
directly linked or associated to other information.
For example, Peter is my friend and I am Peter's friend. While
a searcher might seek information about Peter the relationship
on Peter's web site may not indicate that we are friends. If I
indicated, on my web site, that we are friends, search engines
that are semantically capable can bring the information together.
Some browsers include the ability to find related web sites.
Some toolbar plug-ins for Internet Explorer include the ability
to find related web sites. These two tools provide some basic
semantic functionality. These two tools often provide odd
results that seem totally unrelated. However, these tools
operate on functionality barely comparative to the true vision
of the semantic web.
The Resource Description Framework allows the semantic web to
exist. The framework requires a common programming and naming
schema. This schema then allows various computers to talk to
each other and begin to understand how supposedly unrelated
information can actually be related.
A sociological research project sought to find out the
relationship between temperature and crime levels. This research
project showed an increase in crime as temperatures increase.
Interestingly a correlation with temperature also showed ice
cream sales increased as the temperature increased. Humorously,
one could say that crime increases as ice cream sales increase
or that ice cream sales have a direct relationship with crime.
Until computers are smart enough to rationally evaluate
relationships between information the semantic web will not
exist. The visionaries at the World Wide Web Consortium believe
that computers can reach this level of understanding. The
development of the Resource Description Framework can help
achieve this understanding.
However, computers must have an artificial intelligence before
they can understand the relationships between various data.
Google's Topical Match exists as a first attempt for Google's
search engine to become semantically aware. Google hopes that
as it becomes semantically aware its results will become more
relevant. And even more excitingly when people search for
information related information can be returned as well.
If we examine how people associate semantic relationships we
find people can be talking about the same thing using different
words and phrases. Take, for example, "the glass is half empty"
and "the glass is half full." While the views are different the
phrases mean the same thing. More elaborate examples exist and
as professionals we often find ourselves in debates which end
up with someone realizing it's a matter of semantics.
When computer applications become semantically aware, they
will be able to understand the nuances of language. Instead of
computers thinking on a two-dimensional level, computers will
be able to think three-dimensionally and find relations that
may not be obvious. This will help us when performing research
on products or research covering other topics.
No longer would we be stifled by the simple "what's related" or
"similar pages" offered by the search engines. We will be able
to broaden our understanding of the topic.
The semantic web will enable search engines to provide more
information relating to the topics people search for. Instead
of providing a flat presentation based strictly upon the words
in the query, search engines will be smart enough to realize
what the searcher is actually seeking. Not just offering correct
spellings, but actually offering highly relevant information.
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Lee Roberts President/CEO of Rose Rock Design, Inc.
and developed and owns the Apple Pie Shopping Cart
the search engine friendly shopping cart. Copyrights
maintained by the author.
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The article on this page is Copyright © 2004, Lee Roberts
You are not required to show the creative commons license notice when you reprint this work.

This work is licensed under a Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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