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Stop Selling by the Month!
Copyright © 2006, Frank Rumbauskas
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I can always tell what part of the month it is by my book sales.
Want to know how? At the end of the month, everyone is scrambling
to make sales so my sales are down. At the beginning of the
month, most salespeople are surfing the web instead of working
so my sales are way up.
Did you know that top producers don't work by the month, what
part of the month it is, how many days are left in the month, and
so on? Top producers are so consistent in bringing in the big
sales numbers that they do because they do what needs to be done
every day. They don't take it easy the first week of the month
and work overtime the last week. Every day when they wake up,
today is today, and they do the same things every day. That's
why they're so successful.
When I wake up, today is today. I don't care what part of the
month it is. Realize that, without consistency, you will not be
successful even if you are the greatest salesperson in the world!
Concentrating on selling by the month destroys consistency. It
automatically puts salespeople into a mindset of relaxing at the
beginning of the month and working extra hard at the end of the
month. Guess what? That mindset doesn't work. It isn't the
mindset of a champion and it isn't how the most successful sales
professionals operate.
If you're a sales manager and you always remind your team how
many selling days are left in the month, you're guilty too. In
fact, when I was a rookie and still stuck in the selling-by-the-
month mindset, I had my managers to blame for it. Managers too
need to realize that today is today, and consistency is key. You
too will realize more success if you stop worrying about the
month and start focusing on today. Your team will pick up on this
and they'll do the same.
Stop thinking about the month. Realize that today is today,
and do today - and every other day - what you need to do to be
successful. Do that and soon you'll be a top producer yourself.
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Writer's Resource Box:
Frank Rumbauskas is the author of the hit sensation "Cold
Calling Is A Waste Of Time: Sales Success In The Information
Age". His training and products teach salespeople how to
generate hot leads without cold calling and how to keep their
power and remain in control of sales situations. To download
Frank's free e-book please visit http://www.nevercoldcall.com
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