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Susan Raab of Content Wheel, invites you to reprint this article in your publication, ezine, or on your website.

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    The Secret Source of Clear Content
    Copyright © 2005, Susan Raab , All Rights Reserved

    You can do anything in four easy steps!
    
    An outrageous claim, no? But I can prove it. Because you're doing 
    it now.
    
    Imagine your laundry basket. What are you going to wash today? 
    Ah, socks. How will you wash them? In the machine. Now you do the 
    wash and when the socks come out of the dryer, you wonder, "are 
    they done?" Are they really clean and dry? Are they both there? 
    Don't you have to match them and fold them and put them away? 
    Because what you really want is socks that are ready to wear. And 
    soon enough, they'll be back in your laundry basket again.
    
    This is the circle of life: you decide what you want to do and 
    how you want to do it; then you do it and check whether it's 
    really done. The pattern's easy to see with a simple project, but 
    when you're facing a complex project like writing a book, it's 
    easy to get muddled.
    
    To get where you're going, know where you are.
    
    Many of my clients just start writing, trusting that their urge 
    to say something will produce something someone (maybe even 
    everyone!) will want to read.
    
    This urge is valuable. It proves that deep inside, you have the 
    power to complete your task. But to be effective, power must be 
    directed. Like your car's drive shaft, process concentrates your 
    writing power where it has the most leverage. And to get to the 
    end of the process, you need to know where you are in the process 
    right now! If you're not sure where you are, review these 
    questions:
    
    * Can you describe what your book does for your reader in eight 
      words or less?
    * Do you know the demographics of your ideal audience, what they 
      read to find information similar to yours, and how you can 
      contact them?
    * Can you measure the value your book gives your reader, as well 
      as the rewards you need to receive to make the book worth your 
      while?
    
    If you answered No to any of these, you have more work to do to 
    define what value your book must deliver. Defining what gives you 
    the ultimate guideline for creating a clear, easy-to-read book, 
    and communicating its worth to a publisher.
    
    * Can you picture the environment where your ideal reader 
      actually reads, and visualize the style of content that's 
      easiest to use in that environment?
    * Do you know your reader's goals and expectations for outcomes, 
      and how to fulfill them?
    * Do you have access to all the information you'll need to 
      deliver your book's solutions?
    
    If you answered No to any of these, you have more work to do to 
    define how your book will deliver its value. Knowing your book's 
    structure and style as well as its content builds your confidence 
    and helps you write it right the first time. If you answered Yes 
    to all of the above, congratulations! You've done the hardest 
    work and could probably turn the book over to someone else to 
    actually write.
    
    * When you sit down to write, do the words flow easily?
    * When you look at your work, do you feel a sense of 
      accomplishment?
    * Do you have a complete draft?
    
    If you answered No to any of these, you still have work to do. If 
    the words aren't flowing or you're not sure you're making 
    progress, your time might be better spent clarifying your what 
    and how, or in examining and overcoming any fears or doubts that 
    might be blocking you.
    
    * Is every sentence, paragraph, and topic clear, crisp, and 
      error-free?
    * Does every word contribute to the solution your book delivers?
    * Is your book ready for publication?
    
    If your manuscript does not deliver the value you want for you 
    and your reader, you are not done. The plan you created for what 
    you want your book to deliver is an excellent guideline, but 
    expect some "oh, yeah" moments, like "Oh yeah, those socks aren't 
    really done till I put them in the drawer."
    
    Take the next step, even if it's backwards
    
    Perhaps you've been writing a little, outlining a little, and 
    wondering how to get a publisher. Now that you know where you are 
    in the process, you can put what you've already accomplished in 
    perspective. Each phase builds on the one before, so you're best 
    served by doing them in order.
    
    If you don't have solid answers to the first three questions--
    answers from which no one can dissuade you--you're not finished 
    with what. What is the hardest, the one you're most likely to 
    revisit as your project progresses, and the secret to your 
    success.
    
    If you've already started writing, don't worry-your work is not 
    wasted. Just keep it on file until you get your what and how 
    defined. With those tools in place, you'll finish your book with 
    confidence, get your message out, and be ready to start the next 
    one! 
    



    Writer's Resource Box:
    Award-winning writer Susan Raab is the creative force behind 
    hundreds of non-fiction titles. As an executive, founder and 
    designer, she’s brought the Power of Clear to corporations like 
    Sony, Microsoft and McGraw-Hill as well as entrepreneurs, 
    authors and self-publishers. To sign up for her FR*EE 
    how-to articles, visit http://www.ContentWheel.com.




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