In "Part One" we discussed some of the more basic Google 
search techniques. (If you missed it you can find it here: 
http://www.direct-response-marketing.net/artcilelib/articles/

As promised, here's the "juicier stuff".

Google has some advanced search options which come in quite 
handy, depending on what items you may be searching.

TITLE SEARCH:   Allows you to search for pages and sites that 
have specific words or phrases in their title.  For example:

intitle: "direct response marketing"

This search would only give you results of sites that have that 
particular phrase in their title.


SITE SEARCH:  Gives you the opportunity to search pages ONLY 
within a specific site or domain (or using the "negative" 
results technique from Part One you can "exclude" results 
from a specific domain or site as well). For example:

"lead generation" site:direct-response-marketing.net

This search would only provide results for the phrase "lead 
generation" from the site direct-response-marketing.net


URL SEARCHES:  Allows you to search for pages or sites that 
have a specific word or phrase in their URL.  For example:

inurl: "direct marketing"

This search would only give you a list of sites that have the 
exact phrase "direct marketing" in their URL.

To do a real power search, try combining a couple of the above 
techniques into one search like:

intitle: "direct response marketing" -site: ebay.com

This search would give you results for your selected phrase, 
found in a title, but not on ebay.com  Neat, huh?


RELATED SEARCHES:  Let's say you want to search for sites 
(competitors ? ) to a specific site.  Once again we'll use 
our own site as an example:          related: 
direct-response-marketing.net

This search will show sites that have related content and 
subject matter to the site which you typed into after 
"related:"


GOOGLE LIMITS:  Google does have some limits and one of those 
is the actually number of keywords you can search on at the 
same time.   That limit is (10).  Type in anymore than (10) 
keywords and the subsequent words will not be included in 
your search and thus, are irrelevant.

Common words are ignored by Google such as:  "a, about, an, and, 
are, as at, be, by, from, how, I, in, is, it, of, on, or, that, 
the this, to, we, what, when, where, which, with".

You can override this limitation by putting a plus sign ( + )  
in front of any of the above words when using them in a search 
phrase.


WILDCARDS:  A wildcard search uses the asterisk sign ( * )  
(the one above the #8 on your keyboard) to represent other 
non-specific characters or words.  For example: "direct 
response *"   would turn up results for:

direct response marketing
direct response advertising
direct response television
direct response radio  (and a few more).

You can use the wildcard symbol ( * )  and override the Google 
keyword limit and actually search for MORE than (10) keywords 
at a time because the ( * )  is not counted as a word.

Now, go practice on Google using these advanced tips and meet 
us back here next time for Part Three when we offer tips about 
some MORE "advanced" and "juicier" features you can use to get 
the most out of your searches on the world's most frequently 
used search engine: Google.com


Did you miss the previous search article?  Just go to:
http://www.direct-response-marketing.net/articlelib/