Oliver P Rochester of D Small Business, invites you to reprint this
article in your publication, ezine, or on your website.
This is a Free-Reprint article. The only requirements for publishing this article
are:
You must leave the article and resource box unedited.
You are not allowed to change our recommendations, nor are
you allowed to change the context of the article.
You may not use this article in UCE (Unsolicited Commercial Email).
Email distribution of this article MUST be opt-in email only.
If you post this article on a website, you MUST set any URL's
in the body of the article and most especially in the Author's
Resource Box as hyperlinks. You must also send us a copy of
the URL where you have posted this article.
If you find any of the rules to be unsavory or unacceptable, please
do not publish this article. While we are happy to make the content
available to you for your own use, we must insist on having our rules
and *Terms of Reprint* honored in full.
Thank you for adhering to these four very simple rules.
Let's blow away all the chaff. All of it. Whooosh! Gone.
What's left? Here are seven business nuggets for you to
ponder. Whether you're seeing them for the first time or
the hundredth time, they're just as powerful. Put a check
mark next to any you've mastered and move on to the next.
1. You're in a particular business. Right? Wrong.
Actually, you're in the business of marketing your
business. Now, you and I know you've got a great
product AND great service. But great marketing will
beat an otherwise great business any time. We all
need to put them together. Great marketing and great
business. Now you're unstoppable!
2. Speaking of marketing. You must become an expert on
marketing your business to your market. Don't
delegate this one, absolutely essential task. I've
tried and failed. Only you have the drive, passion
and ambition to do it right. Marketing is hard, but
ignore it at your own peril!
3. Balance in all things. Yes, clever and innovative
beats spending buckets of cash. However, be careful
that your leading edge advantage doesn't become your
bleeding edge pain. The money is where the competition
isn't. But make sure you don't end up in left field.
4. Tattoo your Unique Selling Proposition (USP) to the
inside of your eyelids. It's that important. It is
the cornerstone of your business and your anchor when
the storms of trouble hit. Are you unclear about your
USP? That fuzziness can be the root of a thousand
problems to follow.
5. Have A Plan. Sure, it will change. But without one,
how do you know if you're doing what you're supposed
to be doing or just meandering around in the muck?
Your customers, suppliers, lenders and associates will
all respect you for having a clear plan.
6. Don't go it alone. Of course, you're working for
yourself because you want to be your own boss. But
the world is a mighty big place. You're going to need
help conquering it. Build alliances and joint
partnerships. Belong to a mastermind group or two.
Find a mentor. Or two. Or three.
7. Your business is there for you. You are its master.
Otherwise, you've just got a job. Your business must
match your personality. Your business environment
must be supremely comfortable to you. Otherwise,
you'll be tempted to be reactive instead of proactive.
Your creativity is your lifeblood. Make sure your
environment supports this.
How many check marks did you get? It's not an easy list.
But you knew your business wasn't going to be all peaches
and cream when you got into it. The lure of freedom and
wealth still makes it all worth it.
Writer's Resource Box:
Oliver P Rochester has had the most stringent boss of his
life for the last decade - himself. Employees come and go
but his boss stays the same. This is how he likes it.
You can read more articles about small business at
http://www.Dsmallbusiness.com
Notice: thePhantomWriters.com /
Article-Distribution.com played no part in creating this content.
Our client has purchased
thePhantomWriters.com / Article-Distribution.com Distribution Services,
and we have distributed this article to over 6,000 publishers and webmasters.
As part of this service, we offer this page and the Copy-and-Paste version of
this article on autoresponder.
Are you curious about where this article has been published?This article was first distributed on: Tue Jan 18 02:57:16 EST 2005
Check out these links to get a real good idea. Keep in mind that
these links will only show those websites who have posted the article
and have been submitted the page to the respective search engines.
Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
