Frank Rumbauskas of FJR Advisors LLC, invites you to reprint this
article in your publication, ezine, or on your website.
This is a Free-Reprint article. The only requirements for publishing this article
are:
You must leave the article and resource box unedited.
You are not allowed to change our recommendations, nor are
you allowed to change the context of the article.
You may not use this article in UCE (Unsolicited Commercial Email).
Email distribution of this article MUST be opt-in email only.
If you post this article on a website, you MUST set any URL's
in the body of the article and most especially in the Author's
Resource Box as hyperlinks. You must also send us a copy of
the URL where you have posted this article.
If you find any of the rules to be unsavory or unacceptable, please
do not publish this article. While we are happy to make the content
available to you for your own use, we must insist on having our rules
and *Terms of Reprint* honored in full.
Thank you for adhering to these four very simple rules.
Cold calling, once the only method of sales prospecting, no
longer works in today's world. Here are the top five reasons
to avoid it:
1. Cold calling makes you look desperate.
We all know that people want to do business with those who
are successful; however, cold calling makes you look totally
unsuccessful! Prospects think if you're cold calling, you must
have nothing else going on, and they should avoid doing business
with you.
2. Cold calling makes timing work against you.
How can you know if someone is ready to buy when you call them at
random? You don't! If you get leads from cold calling, there's
a good chance they're looking to buy next year, not now. And
most people you call at random will never buy, ever.
3. Cold calling limits your sales production by time.
Leverage is very important, and is missing from cold calling. In
other words, you can make only one call at a time or knock on one
door at a time. There is no leveraged system working on your
behalf, and as a result, even if you get leads from cold calling,
there are only so many hours in the day to do it.
4. Cold calling is the leading cause of salesperson turnover and
lack of morale.
Endless surveys show that the requirement to make cold calls is
the number one reason why sales people quit, and the lack of cold
calling is the number one reason why salespeople stay. Cold
calling is very demoralizing and has a very negative impact on
sales performance.
5. Cold calling fails to get qualified leads and generates
unqualified leads.
Managers tend to measure the results of cold calling by the
number of appointments set; however, appointments gained through
cold calling have the lowest close rate of all. People who
respond to cold calls generally aren't the busy, successful
people we want and need to meet with.
Writer's Resource Box:
Frank J. Rumbauskas Jr. is the author of Cold Calling
Is A Waste Of Time: Sales Success In The Information
Age and Never Cold Call Again: Achieve Sales Greatness
Without Cold Calling. For more information please
visit: http://www.nevercoldcall.com
Notice: thePhantomWriters.com /
Article-Distribution.com played no part in creating this content.
Our client has purchased
thePhantomWriters.com / Article-Distribution.com Distribution Services,
and we have distributed this article to over 6,000 publishers and webmasters.
As part of this service, we offer this page and the Copy-and-Paste version of
this article on autoresponder.
Are you curious about where this article has been published?This article was first distributed on: Wed Apr 19 05:19:34 EDT 2006
Check out these links to get a real good idea. Keep in mind that
these links will only show those websites who have posted the article
and have been submitted the page to the respective search engines.
Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
