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Building Relationships Through Your Sales Copy
Copyright © , Cathy Qazalbash
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Whenever you try to sell anything you need to build a
relationship with your reader. Few people will buy without this
vital connection between you and those reading your sales copy.
It doesn't matter what sort of sales copy you are using. It can
be a small classified ad or a full-blown Sales page. Unless you
can build up this vital relationship with your reader you will
make little or no sales.
How do you define a relationship built on merely reading your
sales copy? It is the feeling a reader will have about you when
reading your ad or sales letter. Your aim with any of your sales
copy is to build a good rapport with your reader.
What sort of feelings do you want to create in your reader?
1. Empathy
2. Your product/service can help them resolve their problem
3. Trust
4. Need to buy
A feeling of empathy: Your reader wants to feel that you
understand their needs and wants. When you sympathize with your
readers' needs they will be able to form a bond, they will be
able to say, "yes this person understands what I want and
understands the problems I am facing."
Creating a feeling that you can and will help them resolve their
problem. Do not just reel off facts and figures. Show your reader
positive and strong reasons why your product will help them. In
this way they will feel that you are genuinely interested in
solving their problems and really have a product /service that
will do this.
Trust is the main ingredient in building a relationship with
your potential customer. Sales can be made or lost on this
all-important feeling. When people build trust in you and
your product/service they will buy.
How do you achieve this?
1. Personalize
2. Empathize
3. Persuade
4. Prove your trustworthiness
Create the need to buy your product
1. State the problem your reader has and emphasize their need
to resolve it. Declare your USPS (unique selling position)
State what your product/service can do and how it will
greatly help your reader solve a problem or satisfy a desire.
More techniques that will help you build a relationship.
1. Use of "trigger words"
2. Presenting your sales copy (this reflects on you as a
professional)
"Trigger words" are words that touch your reader's emotions. They
make them feel good and be more inclined to buy. for example: Do
not just "build your business" "skyrocket your business." You
can see one trigger word can make your reader feel elated and
optimistic that this can happen. With this feeling in mind a sale
is very much more likely, and you have achieved this with one
word. When you use these trigger words you will build a good
rapport with your prospective buyer, and increase your chances
of a sale.
Presentation is critical to the overall impression your visitor
will get about you. When your ads and sales pages look good your
reader will be impressed and perceive you as a true professional.
First impressions are indeed lasting and if your visitor sees you
as a professional they will build a good relationship with you as
they read your copy.
So next time you send out an ad however small remember that
everything your reader sees in your copy will build a
relationship and can make or break your sale. Strive to impress
your reader, build a relationship and then close the sale with
your stunning ad copy.
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The article on this page is Copyright © , Cathy Qazalbash
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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