Your opt-in or business list is the most valuable asset to your 
business. Your subscribers have made a positive decision to 
voluntary subscribe to your free newsletter.  Subscribers to your 
newsletter are potential customers for you and deserve to be 
treated like the VIPs they are. Before advertising to them in the 
form of Solos and other ads in your newsletter, keep a few points 
in mind:

1. Create trust -credibility

2. Do not over advertise

3. Do opinion Polls/surveys to find what subscribers like

4. Target your advertising

Create trust -credibility: Good content in your newsletter will 
do this. Info articles and tips are the main source of content. 
If possible use either freshly written articles or write your 
own. Tips are always popular, small jokes and sayings are often 
used to lighten up the newsletter. All these things will help 
your readers enjoy their newsletter and when you publish a good 
quality newsletter it will boost your credibility and create 
trust with your subscribers.

Do not over advertise: This is a common mistake with publishers. 
A little advertising in the newsletter and not too many Solos 
will make your readers more responsive and less likely to 
unsubscribe. Too many ads in the newsletter and sending too 
many Solos will cut down your subscribers and less people will 
actually read your ads.

Opinion polls and surveys are useful for finding out what your 
subscribers are interested in. Make these short and simple and 
always respond to those who take the trouble to fill them out. 
Surveys are a very valuable way of keeping in touch with your 
readers and builds rapport. This means you can advertise what 
they need and get a better response, and sales.

Targeting your ads. Advertise according to your topic. For 
instance if you are a marketing home business newsletter try to 
keep your ads in this topic, do not advertise gardening things. 
Your readers will expect to be offered tools, products and 
services specifically designed to help them in their businesses.


Fine-Tune Your Advertising To Ensure Success

Advertising your business is more than putting out a few ads and 
hoping for the best. Your advertising campaign needs constant 
testing and monitoring, to ensure success. Here are some of the 
ways you can do this.

1. Monitoring (tracking)

2. Testing

3. Researching publications

4. Keeping Records

Monitoring: It is critical to your advertising campaign to 
monitor and track all your ads. In this way you can tell exactly 
which ones are working and those that that are failing. This will 
save you a lot of time and money. Here is a good ad tracker 
http://www.adminder.com/go.cgi?id=cathyayb

Testing: Testing ads will ensure you have the best ad for your 
market, Split test 2 classifieds 1st, then take the best 
performer and expand into a Solo. You will save money by testing 
cheaper ads before you send out expensive Solos.

Researching publications: When advertising in publications 
do your research before placing your ad. Subscribe to the 
ezine/newsletter and see what sort of readers they are targeting. 
You will be able to assess this by the type of ads they run on 
a regular basis, and the articles they publish. Check out the 
amount of ads and how many are in the publication (less ads 
equals better response)

Keeping Records: Note which ezines were successful and the ones 
that produced little or no results. Bigger lists are not always 
better. Record and note all your ad results. You can use Excell 
for this as it provides columns, which are easy to use. Note 
where you advertised, how much they cost size of list, and what 
success if any you had with the publication. Do not expect 
stunning results from a publication, that will rarely happen but 
even if you get a small response repeat the ad for at least 3-4 
times, to properly assess the results.

When you fine tune your advertising you will get the maximum 
"bang for your buck." You will continue to improve your campaign 
and build your successful business. Not all advertising will work 
and you may have only small results at 1st but always continue to 
advertise products/services and you will build your business and 
expand your clientele.



Keep these points in mind and you will ensure your maximum 
response to your advertising and even some sales from your readers. 
Your newsletter is a business tool and your subscribers will expect 
some advertising. However remember your subscribers are not just 
dollar bills and should never feel you are using them. The old 
cliché "look after your subscribers and they will look after you," 
holds true for your advertising as well as your newsletter.  

Article written by Cathy Qazalbash ©
Cathy is an experienced freelance writer/copywriter
and publisher of the A-Y-B free marketing newsletter
http://advertise-your-business.com 
http://copywriting-for-websites.com 
http://a1-newsletters.com