IT IS NOT EVERYDAY...

It is not everyday that you launch a new website. It is even
less everyday that you launch a new domain and experience 
significant site traffic within just a few weeks.

My newest site was launched in the middle of December, 2003. 
As such it has only been in operation for less than six weeks.

Did I expect that within the first six weeks after the 
unofficial launch of my site that I would have served over 
1800 unique visitors to my new domain? Definitely not.

Did I expect to be generating most of that new traffic from
the search engines within one week of placing the first page
of content on the site? Certainly not.

Did I expect to be rushing out within the first month to do
the research necessary to find additional content for the 
website and to offer more relevent affiliate programs and 
products to be featured on my domain? I did not. Truth is, I 
found myself on the run after only ten days.

Did I expect to be experiencing significant traffic without
any paid advertising or articles promoting my website? This 
coming from the guy who has successfully exploited the power
of free reprint articles to promote his own businesses for the
last few years. No, I did not expect that at all. And yet, 
this is my first article referencing my new site.


SO WHAT MADE THE DIFFERENCE FOR THE LAUNCH OF THIS DOMAIN?

That is a good question. And fortunately, I have an answer 
for you.

There are three factors that have contributed to these early
successes:

1. Keyword Rich Content - The content on this site features
   the precise keywords that people are using in their 
   search queries. 

2. Highly Targeted Content - The content on my site is 
   attracting people who are looking for exactly what I am
   offering. 

   A search on Google for the following keyword combinations
   - television owner manuals
   - television user manuals
   provide number 3 and 4 results respectively.

   My content is aimed at folks looking for information about
   their "home entertainment electronics." My products are
   directly related to what these folks will be in searching
   for in the marketplace.  

3. A Well-Written Press Release - An effective press release
   will always highlight the things that are newsworthy about
   your business. 

   I used http://www.prweb.com to distribute my press release.
   Because I paid the minimum donation of $10 to support PRWeb,
   I now have access to tracking data for my press release. At
   a glance, I am able to see how many people have viewed my
   press release and how many media contacts have picked up 
   the release.

   Within the four days since I put out the press release, I
   have had 108 media contacts pick up on the press release.
   http://www.prweb.com/releases/2004/1/prwebxml99688.php

   Due to the fact that it has only been four days since its
   release, it is going to take some additional time to 
   determine the true effectiveness of the release, but 
   early results look good. 

   My release was published in the HDTV Magazine's online 
   news feed at:  http://www.hdtvforum.com

   This is great since the people viewing the HDTV Magazine 
   site are in my target market. And, I have already noted
   traffic to my new site from hdtvforum.com .


OTHER TOOLS OF NOTE...

I refer to my site rankings at Alexa on a weekly basis. Alexa
strives to determine the popularity of a single domain over 
set periods of time. 

Alexa makes its determinations based on the usage patterns of 
the people who have installed the Alexa Toolbar to be used in 
conjunction with their Internet Explorer software. To get your
own copy of the Alexa Toolbar, you can click this link:
http://toolbar.thePhantomWriters.com

On the first view of my new site at the Alexa website, I 
scored a popularity rating somewhere in the two million plus
range. 

Now, Alexa strives to show every visitor an overall popularity 
/ traffic average for a site over the course of the previous 
90 days. Of course, their results are going to somewhat 
skewed since not everyone uses the Alexa toolbar, but the 
results can show the webmaster a simple barometer of their 
website traffic.

Alexa compiles their data on a daily basis and recompiles 
their overall traffic ranking for each site on a weekly basis.

In the six weeks since I unofficially launched my new site, I
have moved up considerably in the Alexa ratings. My official
Alexa 3-month rating resides at 580,506. However, my weekly 
rating is sitting at 238,838. Not bad for a site that was 
only an idea six weeks ago.


IF YOUR CURIOUSITY HAS BEEN PIQUED...

Let me tell you a bit about my newest domain.

If you need to locate television owner manuals or universal
remote control programming codes, then my site provides links
to the resources that make this information available to you.

If you want to know if the television stations in your viewing
area have started broadcasting in the Digital Television (DTV)
format, then I have a link for that too.

As home surround sound technologies and High Definition 
Television (HDTV) become mainstream, more people are going 
to want to find information about the technology I feature.


IN CONCLUSION...

Given such a strong start, http://AVCabling-Guide.com seems
well positioned to take advantage of the growing interest 
in home entertainment electronics.

The content I have included on this site assures that there
will always be a constant stream of people visiting the site
and learning about the technologies that my products will
represent. 

As always, I hope to convey to you the lessons that I have
learned about generating traffic and sales to my websites,
based on my real world experience in acquiring both. And with
good luck, you will be able to take from my experience and
turn it into profits for your own sites.