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Keyword Rich Content + Well Written Press Release = Wow Results|
Copyright 2004, Bill Platt
IT IS NOT EVERYDAY...
It is not everyday that you launch a new website. It is even
less everyday that you launch a new domain and experience
significant site traffic within just a few weeks.
My newest site was launched in the middle of December, 2003.
As such it has only been in operation for less than six weeks.
Did I expect that within the first six weeks after the
unofficial launch of my site that I would have served over
1800 unique visitors to my new domain? Definitely not.
Did I expect to be generating most of that new traffic from
the search engines within one week of placing the first page
of content on the site? Certainly not.
Did I expect to be rushing out within the first month to do
the research necessary to find additional content for the
website and to offer more relevent affiliate programs and
products to be featured on my domain? I did not. Truth is, I
found myself on the run after only ten days.
Did I expect to be experiencing significant traffic without
any paid advertising or articles promoting my website? This
coming from the guy who has successfully exploited the power
of free reprint articles to promote his own businesses for the
last few years. No, I did not expect that at all. And yet,
this is my first article referencing my new site.
SO WHAT MADE THE DIFFERENCE FOR THE LAUNCH OF THIS DOMAIN?
That is a good question. And fortunately, I have an answer
There are three factors that have contributed to these early
1. Keyword Rich Content - The content on this site features
the precise keywords that people are using in their
2. Highly Targeted Content - The content on my site is
attracting people who are looking for exactly what I am
A search on Google for the following keyword combinations
- television owner manuals
- television user manuals
provide number 3 and 4 results respectively.
My content is aimed at folks looking for information about
their "home entertainment electronics." My products are
directly related to what these folks will be in searching
for in the marketplace.
3. A Well-Written Press Release - An effective press release
will always highlight the things that are newsworthy about
I used http://www.prweb.com to distribute my press release.
Because I paid the minimum donation of $10 to support PRWeb,
I now have access to tracking data for my press release. At
a glance, I am able to see how many people have viewed my
press release and how many media contacts have picked up
Within the four days since I put out the press release, I
have had 108 media contacts pick up on the press release.
Due to the fact that it has only been four days since its
release, it is going to take some additional time to
determine the true effectiveness of the release, but
early results look good.
My release was published in the HDTV Magazine's online
news feed at: http://www.hdtvforum.com
This is great since the people viewing the HDTV Magazine
site are in my target market. And, I have already noted
traffic to my new site from hdtvforum.com .
OTHER TOOLS OF NOTE...
I refer to my site rankings at Alexa on a weekly basis. Alexa
strives to determine the popularity of a single domain over
set periods of time.
Alexa makes its determinations based on the usage patterns of
the people who have installed the Alexa Toolbar to be used in
conjunction with their Internet Explorer software. To get your
own copy of the Alexa Toolbar, you can click this link:
On the first view of my new site at the Alexa website, I
scored a popularity rating somewhere in the two million plus
Now, Alexa strives to show every visitor an overall popularity
/ traffic average for a site over the course of the previous
90 days. Of course, their results are going to somewhat
skewed since not everyone uses the Alexa toolbar, but the
results can show the webmaster a simple barometer of their
Alexa compiles their data on a daily basis and recompiles
their overall traffic ranking for each site on a weekly basis.
In the six weeks since I unofficially launched my new site, I
have moved up considerably in the Alexa ratings. My official
Alexa 3-month rating resides at 580,506. However, my weekly
rating is sitting at 238,838. Not bad for a site that was
only an idea six weeks ago.
IF YOUR CURIOUSITY HAS BEEN PIQUED...
Let me tell you a bit about my newest domain.
If you need to locate television owner manuals or universal
remote control programming codes, then my site provides links
to the resources that make this information available to you.
If you want to know if the television stations in your viewing
area have started broadcasting in the Digital Television (DTV)
format, then I have a link for that too.
As home surround sound technologies and High Definition
Television (HDTV) become mainstream, more people are going
to want to find information about the technology I feature.
Given such a strong start, http://AVCabling-Guide.com seems
well positioned to take advantage of the growing interest
in home entertainment electronics.
The content I have included on this site assures that there
will always be a constant stream of people visiting the site
and learning about the technologies that my products will
As always, I hope to convey to you the lessons that I have
learned about generating traffic and sales to my websites,
based on my real world experience in acquiring both. And with
good luck, you will be able to take from my experience and
turn it into profits for your own sites.
This article was originally written: January, 2004
The article on this page is Copyright © 2004, Bill Platt
You are not required to show the creative commons license|
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
Article Marketing Tips:
- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.