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Bill Platt of the Phantom Writers, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

  • You must leave the article and resource box unedited. Minor editing to the article is permitted, only for the purpose of correcting any overlooked spelling or grammar problems. You are not allowed to change our recommendations, nor are you allowed to change the context of the article.
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  • If you find any of the rules to be unsavory or unacceptable, please do not publish this article. While we are happy to make the content available to you for your own use, we must insist on having our rules and *Terms of Reprint* honored in full.

    Thank you for adhering to these four very simple rules.
    How-to Give Web Searchers 500 New Incentives to Visit Your Site
    Copyright 2004-2005, Bill Platt

    How often do you visit the search engines looking for the 
    information that you seek? Twice a week? Every day?
    
    According to SearchEngineWatch.com, seven of the top search 
    engines process over 300 million searches a day! Additionally, 
    Search Engine Watch documents an item called the GVU Survey 
    Results from the Georgia Institute of  Technology which shows 
    that 85% of all web users admit to regularly using search 
    engines to find the web sites they visit.
    
    The truth is, if you are seeking sales at your website, then 
    you should be looking for traffic too. While sales is your 
    true goal, no sales can take place until traffic occurs. 
    
    A lot of people scream to the high heavens that search engines 
    do not work. The fact is that search engines do work. It is 
    just that the people who are shouting do not understand how 
    to make search engines work for them. 
    
    
    DIFFERENT TYPES OF SEARCH ENGINES
    
    We will not go into great detail right now about how to make 
    search engines work for you. We will only touch on the 
    differences between the search engines of which there are 
    three types: Pay-Per-Clicks, Directories and Spiders. 
    
    Pay-Per-Clicks require that you open cash accounts with them 
    before you will be listed. While there are often ways to get 
    into the PPCSE's without opening an account, we will not 
    discuss that here. 
    
    Directories limit your submissions to page title, link and a 
    short description. 
    
    For this discussion, we will be speaking about Spider Search 
    Engines. Spiders are in fact software that visits your site 
    and gathers the data from your website to determine how to 
    tell people about your website. 
    
    
    THE NATURE OF SPIDER SEARCH ENGINES
    
    While some Spiders gather a limited number of words from each 
    website, others gather all of the words listed within your 
    website. This is where we come to our point today. 
    
    Spiders gather data from your site to provide a title and 
    description for your readers. Additionally, Spiders gather 
    the words from your website and rank those words to determine 
    which sites to return to their users. 
    
    The words they gather from your website are referred to as 
    keywords. Search engine keywords exclude pronouns, prepositions 
    and other very common words. All others provide rich fodder to 
    the Spiders. 
    
    To get the best use of Spider search engines, you must feed 
    them what they want --- you must feed them lots and lots of 
    keywords. It is important to note that the best use of keywords 
    on your website is using keywords that are relative to your 
    products and services. 
    
    
    CONTENT DELIVERS TRAFFIC AND SALES
    
    In a recent study by Yahoo!, most site visitors are looking for
    information of some kind when they go to a site. By creating 
    the kind of information for your site in an easygoing article 
    style that your visitors want, you can significantly increase 
    both traffic and user time on your site.
    
    While your site does already contain keywords and keyword 
    phrases in your sales copy, it should be noted that providing 
    free information for your visitors is the ideal way to attract 
    new visitors and to strengthen the positioning of your website 
    in the Spider databases.
    
    
    WHERE TO FIND CONTENT
    
    When you do not have the time or creativity to provide that 
    information on your own, you could realistically tap into the 
    free-reprint market to attain the content you want and need. 
    To browse what may be available to you in the free-reprint 
    market, you can browse the archives at:
    
       http://groups.yahoo.com/group/Free-Reprint-Articles
    
    Here you will find over 20,000 articles available for your use.
    
    The only drawback of using content created by another for the 
    free-reprint market is that the terms for using these articles 
    is to set up a hyperlink to the website of the author as given 
    in the resource box attached to the article. The resource box 
    serves as a small advertisement for author of the article which 
    must appear with all articles used. This is actually a small 
    price to pay for getting high quality content for you to use 
    on your website without monetary cost attached to them.
    
    If you feel that printing someone else's resource box is simply 
    too high of a price to pay in order to provide content to your 
    visitors and keywords for the Spider search engines, then you 
    should strike out on your own to develop your own content in 
    this format.
    
    
    GENERATING TARGETED KEYWORDS AND KEYWORD PHRASES
    
    However you cut it, any article placed on your website will 
    generate 300 to 500 specialized and targeted keywords and 
    keyword phrases to feed the Spider databases. In turn, as 
    time progresses, you will discover more and more people 
    flocking to your website from the Spider search engines.
    
    That is what you want isn't it? Traffic that can be turned 
    into sales? Of course it is. 
    
    The time has come to start developing your website to take 
    advantage of the power of the Spider search engines. 

    Bill Platt owns http://thePhantomWriters.com . Do you need free content for your website or ezine? Our archives deliver more than 2000 free-reprint articles available for your use.




    More Articles Written by Bill Platt
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