How often do you visit the search engines looking for the 
information that you seek? Twice a week? Every day?

According to SearchEngineWatch.com, seven of the top search 
engines process over 300 million searches a day! Additionally, 
Search Engine Watch documents an item called the GVU Survey 
Results from the Georgia Institute of  Technology which shows 
that 85% of all web users admit to regularly using search 
engines to find the web sites they visit.

The truth is, if you are seeking sales at your website, then 
you should be looking for traffic too. While sales is your 
true goal, no sales can take place until traffic occurs. 

A lot of people scream to the high heavens that search engines 
do not work. The fact is that search engines do work. It is 
just that the people who are shouting do not understand how 
to make search engines work for them. 


DIFFERENT TYPES OF SEARCH ENGINES

We will not go into great detail right now about how to make 
search engines work for you. We will only touch on the 
differences between the search engines of which there are 
three types: Pay-Per-Clicks, Directories and Spiders. 

Pay-Per-Clicks require that you open cash accounts with them 
before you will be listed. While there are often ways to get 
into the PPCSE's without opening an account, we will not 
discuss that here. 

Directories limit your submissions to page title, link and a 
short description. 

For this discussion, we will be speaking about Spider Search 
Engines. Spiders are in fact software that visits your site 
and gathers the data from your website to determine how to 
tell people about your website. 


THE NATURE OF SPIDER SEARCH ENGINES

While some Spiders gather a limited number of words from each 
website, others gather all of the words listed within your 
website. This is where we come to our point today. 

Spiders gather data from your site to provide a title and 
description for your readers. Additionally, Spiders gather 
the words from your website and rank those words to determine 
which sites to return to their users. 

The words they gather from your website are referred to as 
keywords. Search engine keywords exclude pronouns, prepositions 
and other very common words. All others provide rich fodder to 
the Spiders. 

To get the best use of Spider search engines, you must feed 
them what they want --- you must feed them lots and lots of 
keywords. It is important to note that the best use of keywords 
on your website is using keywords that are relative to your 
products and services. 


CONTENT DELIVERS TRAFFIC AND SALES

In a recent study by Yahoo!, most site visitors are looking for
information of some kind when they go to a site. By creating 
the kind of information for your site in an easygoing article 
style that your visitors want, you can significantly increase 
both traffic and user time on your site.

While your site does already contain keywords and keyword 
phrases in your sales copy, it should be noted that providing 
free information for your visitors is the ideal way to attract 
new visitors and to strengthen the positioning of your website 
in the Spider databases.


WHERE TO FIND CONTENT

When you do not have the time or creativity to provide that 
information on your own, you could realistically tap into the 
free-reprint market to attain the content you want and need. 
To browse what may be available to you in the free-reprint 
market, you can browse the archives at:

   http://groups.yahoo.com/group/Free-Reprint-Articles

Here you will find over 20,000 articles available for your use.

The only drawback of using content created by another for the 
free-reprint market is that the terms for using these articles 
is to set up a hyperlink to the website of the author as given 
in the resource box attached to the article. The resource box 
serves as a small advertisement for author of the article which 
must appear with all articles used. This is actually a small 
price to pay for getting high quality content for you to use 
on your website without monetary cost attached to them.

If you feel that printing someone else's resource box is simply 
too high of a price to pay in order to provide content to your 
visitors and keywords for the Spider search engines, then you 
should strike out on your own to develop your own content in 
this format.


GENERATING TARGETED KEYWORDS AND KEYWORD PHRASES

However you cut it, any article placed on your website will 
generate 300 to 500 specialized and targeted keywords and 
keyword phrases to feed the Spider databases. In turn, as 
time progresses, you will discover more and more people 
flocking to your website from the Spider search engines.

That is what you want isn't it? Traffic that can be turned 
into sales? Of course it is. 

The time has come to start developing your website to take 
advantage of the power of the Spider search engines.