How often do you visit the search engines looking for the
information that you seek? Twice a week? Every day?
According to SearchEngineWatch.com, seven of the top search
engines process over 300 million searches a day! Additionally,
Search Engine Watch documents an item called the GVU Survey
Results from the Georgia Institute of Technology which shows
that 85% of all web users admit to regularly using search
engines to find the web sites they visit.
The truth is, if you are seeking sales at your website, then
you should be looking for traffic too. While sales is your
true goal, no sales can take place until traffic occurs.
A lot of people scream to the high heavens that search engines
do not work. The fact is that search engines do work. It is
just that the people who are shouting do not understand how
to make search engines work for them.
DIFFERENT TYPES OF SEARCH ENGINES
We will not go into great detail right now about how to make
search engines work for you. We will only touch on the
differences between the search engines of which there are
three types: Pay-Per-Clicks, Directories and Spiders.
Pay-Per-Clicks require that you open cash accounts with them
before you will be listed. While there are often ways to get
into the PPCSE's without opening an account, we will not
discuss that here.
Directories limit your submissions to page title, link and a
For this discussion, we will be speaking about Spider Search
Engines. Spiders are in fact software that visits your site
and gathers the data from your website to determine how to
tell people about your website.
THE NATURE OF SPIDER SEARCH ENGINES
While some Spiders gather a limited number of words from each
website, others gather all of the words listed within your
website. This is where we come to our point today.
Spiders gather data from your site to provide a title and
description for your readers. Additionally, Spiders gather
the words from your website and rank those words to determine
which sites to return to their users.
The words they gather from your website are referred to as
keywords. Search engine keywords exclude pronouns, prepositions
and other very common words. All others provide rich fodder to
To get the best use of Spider search engines, you must feed
them what they want --- you must feed them lots and lots of
keywords. It is important to note that the best use of keywords
on your website is using keywords that are relative to your
products and services.
CONTENT DELIVERS TRAFFIC AND SALES
In a recent study by Yahoo!, most site visitors are looking for
information of some kind when they go to a site. By creating
the kind of information for your site in an easygoing article
style that your visitors want, you can significantly increase
both traffic and user time on your site.
While your site does already contain keywords and keyword
phrases in your sales copy, it should be noted that providing
free information for your visitors is the ideal way to attract
new visitors and to strengthen the positioning of your website
in the Spider databases.
WHERE TO FIND CONTENT
When you do not have the time or creativity to provide that
information on your own, you could realistically tap into the
free-reprint market to attain the content you want and need.
To browse what may be available to you in the free-reprint
market, you can browse the archives at:
Here you will find over 20,000 articles available for your use.
The only drawback of using content created by another for the
free-reprint market is that the terms for using these articles
is to set up a hyperlink to the website of the author as given
in the resource box attached to the article. The resource box
serves as a small advertisement for author of the article which
must appear with all articles used. This is actually a small
price to pay for getting high quality content for you to use
on your website without monetary cost attached to them.
If you feel that printing someone else's resource box is simply
too high of a price to pay in order to provide content to your
visitors and keywords for the Spider search engines, then you
should strike out on your own to develop your own content in
GENERATING TARGETED KEYWORDS AND KEYWORD PHRASES
However you cut it, any article placed on your website will
generate 300 to 500 specialized and targeted keywords and
keyword phrases to feed the Spider databases. In turn, as
time progresses, you will discover more and more people
flocking to your website from the Spider search engines.
That is what you want isn't it? Traffic that can be turned
into sales? Of course it is.
The time has come to start developing your website to take
advantage of the power of the Spider search engines.