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Bill Platt of the Phantom Writers, invites you to reprint this article in your publication, ezine, or on your website.

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    Did You Buy Into The Lie?
    Copyright © 2006, Bill Platt

    You may use this image in your ezine or website if you choose to publish my article. --- Bill Platt
    You may use this image in your ezine or website if you choose to publish my article. Click here to see the picture full-sized.--- Bill Platt
    In my website statistics, I have been watching a trend over the 
    last year or so. That trend has gone from just a few misled 
    individuals a year ago, to hundreds of duped webmasters today.
    Did you buy into the lie too?
    Webmasters Do Need Traffic In Order to Sell Goods and Services
    Every morning when we get out of bed, we webmasters of the world 
    know deep in our hearts that all we need to make our money today 
    is a certain amount of traffic to our websites. We have tested 
    our websites and tracked our results, and we have learned that a 
    certain percentage of our visitors will buy what we are offering.
    So, as we begin each day, it is usually our goal to take one more 
    step towards building exposure for our website. We want to build 
    one more channel that our future customers can use to find our 
    Through tracking we know that one of every ten, twenty of forty 
    people will buy our goods and services. So, we hope to see one 
    hundred, two hundred or four hundred people visiting our website 
    today. Experience has taught us that in order to make the kind of 
    money we want to make each day, then we must present our website 
    to X number of people each day. 
    The Most Effective Lie Utilizes a Small, Nugget of Truth
    Webmasters do need traffic to their websites. That is the one, 
    small nugget of truth that supports the lie. 
    No one is going to argue that a website does not need traffic, 
    unless they are just a fool at heart. 
    What the "Seller Of Lies" fails to tell is that the types of 
    traffic differ. The Seller Of Lies does not tell you that 
    targeted traffic is one hundred times more likely to buy what 
    you are selling than untargeted traffic!
    The Seller Of Lies has tried to convince you that since you offer 
    a B2B product or service, that the best person for you to target 
    is other webmasters. 
    What the Seller Of Lies fails to tell you is that "deception does 
    not help you build the trust that you need to sell your products 
    and services." In fact, most webmasters, once they learn that 
    someone has deceived them, they will refuse to buy from the 
    person who has deceived them!
    But, the Seller Of Lies does not share that side of the picture. 
    Nope. The Seller Of Lies is only interested in taking your money 
    and giving you a false sense of hope and accomplishment. 
    So, Who Is The Seller Of Lies?
    The Seller Of Lies are those companies who sell the software 
    product that pings websites in such a way as to appear as if the 
    software user's website is sending traffic to the destination 
    You know whom I am talking about. You have seen their websites in 
    your Referral URL tracking. You see their links, and you wonder 
    why they linked to your website. So, you go check out their page 
    to see how they linked to your site, and why their traffic would 
    be interested in visiting your website. 
    You look and you look, and then you realize that this webmaster 
    has duped you! You realize that this webmaster is using that ping 
    software to hit your website, creating the illusion that they 
    have a link to your website on their web page. 
    I don't know about you, but every time I realize that I have been 
    tricked into visiting someone's website, I confirm in my own mind 
    that I will never buy what that website is selling! I don't like 
    to be deceived by anyone, and I do hold grudges. 
    The Twist In The Trend
    When these pinging programs first came to the web, I would see a 
    few dozen sites in my logs each month with one or two pings to my 
    site --- never more than six pings in one month. 
    This week, I have been seeing people pinging me dozens of times 
    with the same URL pretending to be a link referrer to my website. 
    In the good old days, when people did this on occasion, the few 
    hits would not drastically affect the accuracy of my website 
    statistics and logs. In the good old days, my top 25 referrers 
    would not be changed, and I would only see the false positives 
    when I looked at all of my referrers. 
    This week, 21 of my top 25 referrers are these people deceptively 
    pinging my website to get me to visit their website! Instead of 
    looking at the top 25 and moving on, I now have to pull up the 
    full list of referrers each time to get an honest appraisal of my 
    position for the month.
    Did I mention that I do not buy goods or services from people who 
    try to deceive me? 
    What is worse about the up tick in this trend is that some of 
    these dishonest webmasters are pinging me with false positives, 
    from every webpage of their website! ARGH!!!
    March of 2006 is very literally the first time in history that I 
    have not been able to fully trust in my site logs... I am soooooo 
    very ticked off about that. Very literally, I rely upon my site 
    logs to show me what marketing methods and websites are providing 
    me the best bang for my advertising dollars. And now, I have to 
    dig through more than one hundred false positives to find the 
    true positives.
    Did I mention that I do not buy goods from people who waste my 
    time as a result of their deception? 
    Did I Mention...
    Yes, I did mention it... Repeatedly... 
    In order to sell your goods and services online, you must earn 
    your potential customer's trust. You cannot earn their trust, if 
    you have deceived them to get them to your website. 
    Just a Nugget of Truth...
    Wow! You have been using your ping software for a week or a month 
    now, and you can see for yourself that the software vendor did 
    not completely lie to you. Your logs prove it... You are now 
    getting tons of new traffic to your website...
    But, the important question you must ask yourself is this. How 
    much of that new traffic have you been able to convert into 
    sales? In the end, this is what it comes down to. Is this 
    brilliant piece of promotional software increasing your sales at 
    the same time it is increasing your traffic???
    If your answer is "yes." Well good for you. It won't last... Not 
    everyone, looking at their logs and seeing your URL, actually 
    realizes that you are deceiving them. But after they have read 
    this article today, they might just be a bit wiser to your 
    deception and stop buying from you.
    If your answer is "no." Well, you should of known better. 
    Wrapping Up...
    If you are considering the purchase and use of this pinging 
    software, do yourself a favor and pass it up. There are many 
    systems that you can use to promote your business and build your 
    traffic, without deceiving people. Your future customers need to 
    trust you, so don't give them a reason not to trust you.
    And for those of you currently using this software --- count on 
    this. If you are pinging my website, you will never see a single 
    dime of my money, no matter how good your product or service 
    might be.

    Writer's Resource Box:
    Bill Platt is the owner of http://thePhantomWriters.com Article 
    Distribution Service. He has been engaged in article marketing 
    since 1999, and he has offered his distribution services since 
    2001. He brings his personal touch and experience to every 
    article distribution, offering advice and suggestions to his 
    clients as needed, to help them to improve their article's 

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