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    A Short-Sighted View of Internet Promotion
    Copyright 2004, Bill Platt

    I was visiting a bulletin board http://www.webdevboard.com/ 
    earlier this evening when I came across a posting from a very 
    short-sighted webmaster:
    
       "With 360+ members, I don't think I'll 'get more views' to 
        my site 'than ever before'. All I'm going to get is more 
        time wasted..."
    
    
    Here was my reply:
    
    You may be right. This board may not produce "more hits for your 
    site than ever before." 
    
    But your comment as to how posting here will be a complete waste 
    of time is very short-sighted. If you were to post constructive 
    messages, you might just find a few people visiting your site 
    from this board. 
    
    My traffic comes from thousands of sites -- a few visitors here 
    and a few visitors there. It all adds up to be considerable 
    traffic. For the last several months, the 
    http://www.warriorforum.com/forum/default.asp bulletin board has 
    been generating hundreds of visitors to my domain every month. 
    I only have one other referrer that generates more visitors to 
    my site. My link appears in three different threads in the board 
    -- and all original posts were placed by my customers talking 
    about my services. 
    
    While this traffic is considerable, it does not hold a candle to 
    the traffic generated from the search engines, but new customer 
    questionaires indicate that 90% of my business comes through 
    referals from my customers. These referals are either direct 
    referals or they are the result of referals made in boards just 
    like this one.
    
    You might consider taking the time to post actual constructive 
    and interesting messages in this board a complete waste of your 
    time, but it might just be that your entire promotion schedule 
    is also a complete waste of your time.
    
    
    Bill Platt - Owner
    http://thePhantomWriters.com 
    

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