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A Short-Sighted View of Internet Promotion|
Copyright 2004, Bill Platt
I was visiting a bulletin board http://www.webdevboard.com/
earlier this evening when I came across a posting from a very
"With 360+ members, I don't think I'll 'get more views' to
my site 'than ever before'. All I'm going to get is more
Here was my reply:
You may be right. This board may not produce "more hits for your
site than ever before."
But your comment as to how posting here will be a complete waste
of time is very short-sighted. If you were to post constructive
messages, you might just find a few people visiting your site
from this board.
My traffic comes from thousands of sites -- a few visitors here
and a few visitors there. It all adds up to be considerable
traffic. For the last several months, the
http://www.warriorforum.com/forum/default.asp bulletin board has
been generating hundreds of visitors to my domain every month.
I only have one other referrer that generates more visitors to
my site. My link appears in three different threads in the board
-- and all original posts were placed by my customers talking
about my services.
While this traffic is considerable, it does not hold a candle to
the traffic generated from the search engines, but new customer
questionaires indicate that 90% of my business comes through
referals from my customers. These referals are either direct
referals or they are the result of referals made in boards just
like this one.
You might consider taking the time to post actual constructive
and interesting messages in this board a complete waste of your
time, but it might just be that your entire promotion schedule
is also a complete waste of your time.
Bill Platt - Owner
The article on this page is Copyright © 2004, Bill Platt
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