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A Short-Sighted View of Internet Promotion
Copyright 2004, Bill Platt
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I was visiting a bulletin board http://www.webdevboard.com/
earlier this evening when I came across a posting from a very
short-sighted webmaster:
"With 360+ members, I don't think I'll 'get more views' to
my site 'than ever before'. All I'm going to get is more
time wasted..."
Here was my reply:
You may be right. This board may not produce "more hits for your
site than ever before."
But your comment as to how posting here will be a complete waste
of time is very short-sighted. If you were to post constructive
messages, you might just find a few people visiting your site
from this board.
My traffic comes from thousands of sites -- a few visitors here
and a few visitors there. It all adds up to be considerable
traffic. For the last several months, the
http://www.warriorforum.com/forum/default.asp bulletin board has
been generating hundreds of visitors to my domain every month.
I only have one other referrer that generates more visitors to
my site. My link appears in three different threads in the board
-- and all original posts were placed by my customers talking
about my services.
While this traffic is considerable, it does not hold a candle to
the traffic generated from the search engines, but new customer
questionaires indicate that 90% of my business comes through
referals from my customers. These referals are either direct
referals or they are the result of referals made in boards just
like this one.
You might consider taking the time to post actual constructive
and interesting messages in this board a complete waste of your
time, but it might just be that your entire promotion schedule
is also a complete waste of your time.
Bill Platt - Owner
http://thePhantomWriters.com
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The article on this page is Copyright © 2004, Bill Platt
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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