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Bill Platt of the Phantom Writers, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

  • You must leave the article and resource box unedited. Minor editing to the article is permitted, only for the purpose of correcting any overlooked spelling or grammar problems. You are not allowed to change our recommendations, nor are you allowed to change the context of the article.
  • You may not use this article in UCE (Unsolicited Commercial Email). Email distribution of this article MUST be opt-in email only.
  • You must forward a copy of the ezine or newsletter that contains the article inside to the author at: bplatt@thephantomwriters.com.
  • If you post this article on a website, you MUST set any URL's in the body of the article and most especially in the Author's Resource Box as hyperlinks. You must also send us a copy of the URL where you have posted this article.
  • If you find any of the rules to be unsavory or unacceptable, please do not publish this article. While we are happy to make the content available to you for your own use, we must insist on having our rules and *Terms of Reprint* honored in full.

    Thank you for adhering to these four very simple rules.
    Sell Yourself, Not Your Products or Services
    Copyright 2002-2004, Bill Platt

    Sell yourself, not your products or services. The point we 
    need to make is that your products and services will change 
    over time as your business adapts to the realities of the 
    If you spend your time promoting Product A and then you 
    discontinue the sale of Product A, you will suddenly find 
    yourself starting over from scratch with nothing to show 
    for all of your previous work!
    For as long as you remain on this planet, you will always be. 
    No matter the course of your product or service line, selling 
    yourself first and then your products will give you the 
    leverage to remain flexible in your business journeys. 
    If your primary products are affiliate programs, you should 
    be able to see this quite well. 
    How many times have you been involved with an affiliate 
    program that either changed their rules for operation to 
    your disadvantage or simply went out of business? How many 
    times have you seen your hard work go down the drain by no 
    fault of your own?
    Selling yourself may seem a challenge, but it really is not 
    that difficult. 
    In the matter of selling yourself, your goal is to create name 
    recognition in the market place. You need for name recognition 
    for your website, your own name or both.
    There are five methods that work very well for promoting your 
    online business. Those five methods are:
    1.  Submitting your website to Search Engines
    2.  Developing your own Ezine
    3.  Ezine Advertising
    4.  Using Free-Reprint Articles
    5.  Direct Email 
    You might note that four of these five methods incorporate 
    email in one fashion or another. That is not by mistake. Of 
    course, direct email is the weakest of the four methods 
    employing email. The reason for this weakness is the fear 
    of spam by the recipient of the email. I generally avoid 
    direct email for this very reason. Better safe than sorry 
    I say. 
    What I am outlining here is a blueprint that all online 
    business persons should strive to accomplish. 
    First, we must build our website. Our website should serve 
    as a direct sales letter to the buying public. While the 
    website should exist for anyone looking to do business 
    online, it is not the end all for your online business 
    presence. Once the website is ready for the public, it 
    should be submitted to the search engines. Keep in mind, 
    search engines are interested in the words on your site... 
    pictures don't mean a thing to the search engines. 
    We should then develop an ezine to accompany our website. We 
    should invite all site visitors to subscribe to our ezine as 
    this enables us to create an ongoing conversation with our 
    potential customers. Do not let the ezine become more than 
    a tool to keep contact with your customers. I publish my 
    ezine only once a month so that I may have more time for 
    growing my businesses. 
    Many folks agree that ezine advertising is one of, if not the 
    most effective way to build your business. You should never 
    simply put an advertisement out there in the market without 
    testing the effectiveness of that ad first. You should also 
    always be sure of the target audience of the ezines you are 
    looking to are the same as your target market if that is 
    The truth is that you can burn through thousands of dollars 
    in ezine advertising without ever turning a single sale. To 
    be sure of the effectiveness of your ads before spending money 
    for the advertisement, you might want to consider using a ad 
    tracking service to determine the worth of your ads before 
    plunking down the money for your advertising. 
    An interesting and effective technique for tapping into the 
    value of ezine advertising without blowing the bank is to use 
    Free-Reprint Articles to open the door to ezines. 
    The truth is that most publishers do not have the time or 
    energy to create all of their own content. As a result, most 
    of them turn to article lists and sites to find the content 
    they feel would be attractive to their readers. Free-Reprint 
    Rights is the key here. Most online publishers are running on 
    a very tight budget and cannot afford to buy the content they 
    In the Free-Reprint market, there are a number of large lists 
    that provide an excellent assortment of articles that carry 
    the Free-Reprint rights. One example is called *Free Ezine 
    Content* and can be subscribed to by sending a blank email 
    to: mailto:FreeEzineContent-subscribe@topica.com . Another 
    group is *Free Reprint Articles* at YahooGroups. Send an email
    to: mailto:Free-Reprint-Articles-subscribe@yahoogroups.com
    for your free subscription.
    Tapping into the Free-Reprint market is easy. The trick to 
    getting your articles published is being able to teach your 
    readers something of value and being able to do so in an 
    easygoing article style that folks will read and enjoy. 
    Providing your are successful in teaching the readers 
    something of value in an interesting manner, then you will 
    find your articles getting published regularly, even in the 
    larger ezines. 
    Through the use of articles to promote your business, you 
    will be selling yourself first and then your business. The 
    resource box that follows every article is like a small 
    classified ad that tells who you are, what you do, and where 
    to be able to reach you or your business. The resource box 
    is best kept to under 6 lines of 65 characters in length. 
    Your resource box is your advertisement in the ezine. 
    Ironically, readers will read an article and visit the 
    website of an author well before they read an advertisement 
    posted in the same ezine. 
    As your articles get reprinted again and again, you will 
    begin to see for yourself the promise of Free-Reprint Articles 
    coming to life for you and your business. Your site traffic 
    and sales will continue to grow as you continue to build your 
    all-important name recognition in the market place.

    Bill Platt owns http://thePhantomWriters.com . Do you need free content for your website or ezine? Our archives deliver more than 350 free-reprint articles available for your use. http://content.thePhantomWriters.com . Do you write your own articles? Let us distribute them for you to our network of 6000+ publishers & webmasters http://thePhantomWriters.com/distribution

    More Articles Written by Bill Platt
    Notice: The Phantom Writers played no part in creating this content. Our client has purchased our thePhantomWriters Distribution Services, and we have distributed this article to over 6,000 publishers and webmasters. As part of this service, we offer this page and the Copy-and-Paste version of this article on autoresponder.

    The article on this page is Copyright © 2002-2004, Bill Platt
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