Training for Book Authors
|
|
Other Resources for Book Authors & Publishers
|
|
Please Support Our Advertisers
|
|
|
|
|
Packaging and Marketing Yourself - "Brand You"
Copyright (c) 2006-2023 Cecile Peterkin
Branding is a process started by large corporations like Nike as part of a marketing strategy in the 1980's. It is a concept which had them selling their customers an image and an idea. Soon, along with the pair of running shoes you were buying, you were also buying into the concept, and "just doing it"; and your Bell telephone service isn't just about a tool, it's about the way we are all connected. Advertising has become less about the product and more about the feeling the company wants you to associate with what they sell.
Branding isn't just for companies. People in all walks of life and various career stages are starting to use self-branding to get ahead. Like a company and its product in the marketplace, self-branding means looking at yourself as a winning brand. It's being aware of the things that set you apart from everyone else and make you memorable and unique - your skills, abilities, personality traits. Being self-aware means you become clear about what you stand for and what you have to offer. Doing a good job is no longer good enough to guarantee your career will go well.
Branding yourself means you become associated with what sets you apart from others and the added value you bring to a job, business, or situation. Self-branding demands self-awareness and communicates that you feel comfortable in your own skin. When you know what you've got to offer, you become powerful and intentional about how you communicate that through the quality of service you provide. You are your most important asset. Self-branding provides direction and clarity of purpose for how you work, not just what you do for a living.
Because you are self-aware and focused, the benefits of branding are many. Self-branding:
* Increases your confidence and self-motivation * Increases your visibility and presence * Differentiates you from your peers and colleagues
As a result, you will:
* Achieve your personal and professional goals * Increase your salary
Personal branding is the strategy behind the world's most successful people like Oprah, Madonna, Donald Trump, Richard Branson and Bill Gates. It demands commitment to what you value, consistency in what you deliver, and the guts to market who you are. It is the difference between an ordinary career or business and an exceptional one.
Get clear on the brand "You", and be faithful to it.
Recommended Resources:
* "The Brand You 50" book by Tom Peters. In it he creates a process in which you can empower yourself to stand out, both personally and professionally.
* Self-Branding e-course by Cecile Peterkin, Cosmic Coaching Centre
Cecile Peterkin is a Certified Career and Life Coach. She
publishes "Recipes for Success", a F*ree monthly e-zine on
how to achieve success and live your best life, personally
and professionally. Cecile is also the author of
The Career Athlete, an e-book on managing your career. Sign
up now for Cecile's F*ree e-course "7 Steps to Success"
mailto:stepstosuccess@cosmiccoachingcentre.com and visit Cecile's
website for more information http://www.CosmicCoachingCentre.com
|
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Articles
10 Most Recent Articles Written by Cecile Peterkin
The Top Ten Mistakes Made in Job Interviews and How to Avoid Them
Written by: Cecile Peterkin |
Distributed: 2010-03-11 |
Word Count: 650 |
Page Views: 5601
| Votes: 6 |
Rating: 0.83
A job interview is your chance to shine. Now that you've
been given this opportunity, it's critical that you don't
waste it. Here are the top ten mistakes made in job
interviews and how to avoid them.
Job Searching and Staying Marketable in a Recession
Written by: Cecile Peterkin |
Distributed: 2009-08-11 |
Word Count: 507 |
Page Views: 4783
| Votes: 11 |
Rating: 1.36
Job searching is never fun, nor is it something that is
particularly comfortable for the majority of people out
there. It can be frustrating, but ultimately, it can prove
to be an extremely rewarding experience. There are
additional challenges that exist, however, when it comes to
job searching in a recession. Here are some helpful tips to
ensure you'll be successful.
How to Use Personal Branding for a Competitive Edge
Written by: Cecile Peterkin |
Distributed: 2009-08-06 |
Word Count: 510 |
Page Views: 4243
| Votes: 8 |
Rating: 2.25
Personal branding has proven to be a successful strategy -
one that can also help you to get a competitive edge during
your job search. If you want an exceptional career and to
achieve your goals, learn how to use personal branding.
The Effect of Economic Woes and Wellness in the Workplace
Written by: Cecile Peterkin |
Distributed: 2009-03-03 |
Word Count: 520 |
Page Views: 3111
| Votes: 7 |
Rating: 2.14
These days, however, with the focus of much of the news being on
the current economic crisis, there is an increasing amount of
tension in the workplace. However, by focusing on the health and
well-being of your staff members, particularly during times of
high stress you are going to find that you are in a better
position to keep your business growing and moving forward.
Use A Mentor For Your Career Success
Written by: Cecile Peterkin |
Distributed: 2007-03-28 |
Word Count: 646 |
Page Views: 5217
| Votes: 16 |
Rating: 2.06
Mentoring is a relationship that is established with someone who
is an expert in their field. The mentor is usually older and more
experienced than the mentee. The mentor shares their experiences,
and the lessons they have learned. But the relationship benefits
both the mentor and the mentee. The mentor benefits from the
opportunity to strengthen their leadership skills. The mentee
receives career guidance and helpful career advice to prepare for
the next level in their career.
Your Career in 2007 – Get a Fresh Start
Written by: Cecile Peterkin |
Distributed: 2006-11-10 |
Word Count: 590 |
Page Views: 4407
| Votes: 12 |
Rating: 1.33
As the New Year approaches, have you thought about your career
goals? What worked to years ago in planning and managing your
career will not work for your career development in the 21st
Century. Managing your career in the 21st Century requires
preparation, career goal planning and career guidance and
ensuring that your time is directed meaningfully.
Resume Writing Tips
Written by: Cecile Peterkin |
Distributed: 2006-03-31 |
Word Count: 0 |
Page Views: 2854
| Votes: 2 |
Rating: 0.00
Although no one gets hired solely on the basis of a resume, many
job seekers miss the opportunity of an interview because of an
inadequate resume.
All of Author's Articles on this site: Cecile Peterkin Articles
Most Recent "" Articles
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4811
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5983
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4436
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5342
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5397
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
1569 Unique Ways To Get A Free Lunch
Written by: Steve Robichaud |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3680
| Votes: 3 |
Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet,
someone is talking about government grants. What's the real
story? Does the government give away real money, to ordinary
people, to use for whatever they want? Let's take a closer look:
Don't Wait to Start Your Marketing Strategy
Written by: Jo Fulkerson |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3944
| Votes: 3 |
Rating: 0.33
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest.
NEVER Reply to an eGroup Post!
Written by: BIG Mike McDaniel |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 5202
| Votes: 3 |
Rating: 0.33
eGroups are collections of people subscribed to a
common (discussion list) address. When one member
sends an eMail message to the eGroup address, it
is automatically sent to everyone else on the
list. As subscribers open and read their eMail,
discussion threads take shape with additional
posts and replies. The attraction of eGroups is
the ability to join in at your convenience as
opposed to the confinement of live chat rooms.
Reasons behind Shoulder Pain
Written by: Jessica Horowitz |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4996
| Votes: 3 |
Rating: 0.33
Pain between the shoulder blades, or any pain for that matter,
is your body's way of notifying you that something is amiss. You
should never ignore it and hope it will *go away by itself*.
There are a multitude of possible causes of pain between the
shoulder blades. We'll discuss common ones in this article and
start with the most serious conditions first:
Effective Managers Need To Coach
Written by: Wendy Hearn |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4477
| Votes: 4 |
Rating: 0.75
Bearing in mind the fast pace of business today and the
need to stay competitive, it's essential that managers
should be effective. They need to be especially
effective with their people and this requires learning
to coach. For most managers, coaching has been added
to their role anyway, but the majority haven't received
any training in coaching skills.
Most Viewed "" Articles
TAKING RESPONSIBILITY - LIFE'S BIGGEST QUESTION
Written by: Richard Sparky Bryan |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 13846
| Votes: 3 |
Rating: 0.33
When did Americans stop taking responsibility for their own
actions? My friend agreed
that the slide began in the late 1960's with the growth of the
drug culture.
But he was quick to emphasize that although the sixties began
the slide, the real sharp slope did not arrive until the 1990's.
Along about 1993, the slide began to sharpen. It was not until
early 1998 that the slope became a steep cliff.
High Thread Count Bed Sheets. How Many Threads Does A Bed Sheet Need?
Written by: Liz Beresford |
Distributed: 2004-09-14 |
Word Count: 0 |
Page Views: 6649
| Votes: 3 |
Rating: 0.33
High thread count bed sheets, often called percale, are much
advertised, but what exactly does 'high thread' count mean? You
know that it means quality and comfort, but do you know why? It
used to be considered good to have thread count of 180-200 but
thread counts of up to 1000 are advertised these days.. So what
is going on? Does high thread count always mean better quality?
Is there an optimum thread count, and if so what is it?
Muzzling the Motor Mouths: Silence Workplace Windbags
Written by: Bill Lampton Ph.D. |
Distributed: 2005-12-01 |
Word Count: 0 |
Page Views: 6380
| Votes: 4 |
Rating: 0.50
During my twenty-three years in management, I dealt with
blabbermouths frequently, so for the last ten years I have
advised clients on how to silence the workplace windbags.
Here are my suggestions for muzzling the motor mouths:
Better Than Botox is there a Safer Substitute?
Written by: Kamau Austin |
Distributed: 2005-09-08 |
Word Count: 0 |
Page Views: 6267
| Votes: 3 |
Rating: 0.33
Women since time immemorial have always looked for ways to
enhance and prolong their beauty. This of course becomes more
difficult as they age.
12 Ways to Promote Your Business And Website for Free
Written by: Ivana Katz |
Distributed: 2005-03-29 |
Word Count: 0 |
Page Views: 6244
| Votes: 3 |
Rating: 0.33
You are very excited!! You have finally created your own
website!! But the trouble is customers aren*t knocking on your
website door. Why? The most probable answer is...
Transform Your Work Area into a Homey Environment
Written by: Ted Roberson |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 6075
| Votes: 4 |
Rating: 1.25
Nothing enables one to think and work better than a comfortable
working environment. Especially if you have a sedentary job,
you've got to have little knick knacks around that will enliven
your spirits or which you can look at for inspiration or just
to zone out in relaxation.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5983
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2004-05-03 |
Word Count: 0 |
Page Views: 5725
| Votes: 2 |
Rating: 0.50
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5397
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5342
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Highest Ranked "" Articles
Saying "Yes" to Life
Written by: Bruce Elkin |
Distributed: 2006-04-27 |
Word Count: 0 |
Page Views: 2019
| Votes: 5 |
Rating: 3.20
Do you ever gripe and complain about life? About what happens to
you, or what you have or do not have? I used to, a lot. I hoped
complaining would make things better. But it didn't.
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4436
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
Freedom- or Burden of Choice?
Written by: Patsi Krakoff |
Distributed: 2004-09-30 |
Word Count: 0 |
Page Views: 1136
| Votes: 7 |
Rating: 2.57
Everyday decisions have become increasingly complex due to the
overwhelming abundance of choice with which we are presented.
A trip to a typical supermarket reveals enormous choices such
as 85 different crackers, 285 types of cookies, 230 varieties
of canned soup, 80 different pain relievers, and 360 kinds of
shampoo. Does this improve the quality of our lives?
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5397
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5983
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Testimonials and Reviews Increase Your Real Sales Potential
Written by: Bill Platt |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 3005
| Votes: 9 |
Rating: 2.00
The one essential ingredient for online success in
any endeavor is gaining your prospect's trust.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5342
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4811
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
How to Decorate Your Home on EBay
Written by: Pamela Cole Harris |
Distributed: 2005-09-14 |
Word Count: 0 |
Page Views: 2203
| Votes: 5 |
Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for
find home decorating accessories is auction sites like eBay. But
before you go a’baying, here is some advice...
The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 3556
| Votes: 5 |
Rating: 0.60
In a nut shell, I went onto cover each of these common marketing
terms that are used to sell supplements to unwitting consumers
and explained each in detail as to what I view as their common
misuse within the market place.
|
|
|
|
|
Article Reprint Rights
|

This work is licensed under a
Creative Commons License
You are not required to show the creative commons license notice when you reprint this work.
|
Article Statistics
|
Word Count: 0
Total Views: 2583
Article Rating: 0.50 of 5
Votes Cast: 2
More Articles By Author:
Articles On This Website
Last Distribution Date:
2006-01-26 22:42:40
Internal ID: #158
|
|
|