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Branding is a process started by large corporations like Nike as
part of a marketing strategy in the 1980's. It is a concept
which had them selling their customers an image and an idea.
Soon, along with the pair of running shoes you were buying, you
were also buying into the concept, and "just doing it"; and your
Bell telephone service isn't just about a tool, it's about the
way we are all connected. Advertising has become less about the
product and more about the feeling the company wants you to
associate with what they sell.
Branding isn't just for companies. People in all walks of life
and various career stages are starting to use self-branding to
get ahead. Like a company and its product in the marketplace,
self-branding means looking at yourself as a winning brand. It's
being aware of the things that set you apart from everyone else
and make you memorable and unique - your skills, abilities,
personality traits. Being self-aware means you become clear
about what you stand for and what you have to offer. Doing a
good job is no longer good enough to guarantee your career will
go well.
Branding yourself means you become associated with what sets
you apart from others and the added value you bring to a job,
business, or situation. Self-branding demands self-awareness
and communicates that you feel comfortable in your own skin.
When you know what you've got to offer, you become powerful and
intentional about how you communicate that through the quality
of service you provide. You are your most important asset.
Self-branding provides direction and clarity of purpose for
how you work, not just what you do for a living.
Because you are self-aware and focused, the benefits of branding
are many. Self-branding:
* Increases your confidence and self-motivation
* Increases your visibility and presence
* Differentiates you from your peers and colleagues
As a result, you will:
* Achieve your personal and professional goals
* Increase your salary
Personal branding is the strategy behind the world's most
successful people like Oprah, Madonna, Donald Trump, Richard
Branson and Bill Gates. It demands commitment to what you value,
consistency in what you deliver, and the guts to market who you
are. It is the difference between an ordinary career or business
and an exceptional one.
Get clear on the brand "You", and be faithful to it.
Recommended Resources:
* "The Brand You 50" book by Tom Peters. In it he creates a
process in which you can empower yourself to stand out, both
personally and professionally.
* Self-Branding e-course by Cecile Peterkin, Cosmic Coaching
Centre
Writer's Resource Box:
Cecile Peterkin is a Certified Career and Life Coach. She
publishes "Recipes for Success", a F*ree monthly e-zine on
how to achieve success and live your best life, personally
and professionally. Cecile is also the author of
The Career Athlete, an e-book on managing your career. Sign
up now for Cecile's F*ree e-course "7 Steps to Success"
mailto:stepstosuccess@cosmiccoachingcentre.com and visit Cecile's
website for more information http://www.CosmicCoachingCentre.com
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